Craft Business

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.

The Actor's Mindset: Acting as a Craft, Discipline, and Business uniquely prepares actors to live full, successful lives as performing artists. While most acting books focus on either the art or the business of entertainment, Archibald looks at the entire picture of what it means to be an actor, focusing on the foundations of both the artist and the entrepreneur to guarantee a complete and fully functioning approach to a career.

The challenge we face as writers, Natalie Goldberg says, begins with the process of turning inward and then trying to communicate what we find. From the secret of letting characters and stories "write themselves" to finding mentor sources and responding to criticism to writing's one essential ingredient, which is the mind - here are all-new Zen-based lessons and reflections, refined and proven at Natalie's acclaimed national writers' workshops.

Forget about building a business - businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship - and a new manifesto for business.

Embark on an exquisite journey through the world of artisanal craftsmanship with "Crafted to Last," a comprehensive guide that will transform your passion for belt-making into a thriving business. Navigate the fashion accessory frontier with finesse as you weave through the complexities of the belt-making business landscape. Unravel market trends and harness insider knowledge to meet and exceed consumer desires, all while standing tall amongst the competition. Delve into a treasure trove of wisdom with Chapter 2, where we help you define the unique value only you can bring to your creations...

Want to grow herbs and give your family an enormous health head-start, but you don’t know how to begin? Looking for a cost-effective way to proactively promote health and wellness naturally, without relying on the pharmacy? Then learn to grow your own medicine in five easy steps.

For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

Thinking of turning your passion for crafting delightful drinks into a thriving business? 'How to Start a Home-Based Bartending Service' is your go-to guide. This book walks you through setting up your business, perfecting your drink offerings, navigating legalities, and reaching clients—all from your home. With professional insights, practical steps, and creative tips, this guide will help you transform your bartending skills into a lucrative home business. Discover the potential of personal service packages, mobile events, and signature drinks with this all-encompassing resource.

In this book, you'll learn the wrong mindsets that are causing you to fail as an aircraft mechanic and why you need to get rid of them ASAP; the one thing that will be inevitable in your career as an aircraft mechanic.

This is your definitive guide how to write a capability statement. If you are looking to bid on government contracts and need a compelling capability statement, this book will help you get the job done. Packed with actionable insights and high-impact strategies. Demystify the process of showcasing your organization's strengths and competencies. Discover how to identify and highlight your unique value proposition, craft persuasive narratives, and align your statements with client needs and industry standards. Each chapter is a treasure trove of practical tips designed to elevate your writing...

Have you sensed a mysterious force guiding your decisions, a whisper of intuition leading you down unknown paths? Ash Walker, a trailblazing entrepreneur and author felt that same way–he embarked on a journey to discover the mystical art of blending business with magic. Ash’s personal experiences and explorations have opened doors to an enchanting world where business meets magic, logic embraces intuition, and success is crafted with grace and wisdom.

¿Alguna vez has experimentado la magia de una habitación iluminada por la suave luz de una vela aromática, mientras te envuelve una fragancia cautivadora que parece transportarte a un mundo de calma y serenidad? Ahora, imagina tener el poder de crear esas velas tú mismo, llenando tu hogar con aromas personalizados y atmósferas encantadoras.

Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.

HBR Guide to Crafting Your Purpose debunks three misconceptions about purpose at work: that purpose is found, that you have only one, and that it remains the same over time. Packed with tips and advice for how you can cultivate more meaning in your life and at work, this book teaches you how to endow everything you do with purpose each day.

In Create Something, first-generation El Salvadorian American Lilly Benitez shares the story of how she created something out of nothing. From a road trip in the 90s through Dallas to Central America to the establishment of her passion project, the Blade Craft Barber Academy, in 2015, this dual narrative delivers a rare glimpse into the trials and triumphs of a first-generation entrepreneur.

Step into the enchanting world of "Tiny Connections," a comprehensive guide that opens up the universe of miniature dollhouses to novices and aficionados alike. Whether you're drawn to the allure of tiny homes, have a penchant for handcrafted artistry, or are seeking a gateway into an endearing hobby that promises both relaxation and community, this eBook serves as a treasure map to the myriad jewels of miniature creation. Dive into the heart of miniature dollhouse charm as "Tiny Connections" unveils the historical roots and contemporary waves that shape the craft today. Explore different ...

Published multi-genre writer Laura Goode had an epiphany after finishing her MFA and building a freelancing career: Nobody is teaching writers how to wield their persuasive storytelling abilities to make money from their writing. So she decided to write the business-of-writing handbook she needed most. Pitch Craft draws on Goode’s experience as a novelist, poet, essayist, filmmaker, and creator of a pitching and publishing course to uncover what nobody else will tell you about the business strategy that creates a writing career.

Unleash your entrepreneurial yogi spirit and turn your passion into profit with this groundbreaking eBook "From Pose to Profit". In an industry that's flourishing more than ever, this book will act as your guide as you transition from practice to business, helping you establish a solid platform as you navigate through the realm of Yoga as a business. Do your yoga styles make you unique? Discover how "From Pose to Profit" can help you identify your unique yoga offering, help you define your target audience, and aid you to craft an authentic yoga story that reflects your journey and connects ...