Corporate World

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

The definitive, shocking account of the FIFA scandal - the biggest international corruption case of recent years, spearheaded by US investigators, involving dozens of countries, and implicating nearly every aspect of the world’s most popular sport, soccer, including its biggest event, the World Cup.

Whether you are flogging tobacco, dealing in oil, pushing pharmaceuticals, denying climate change, or exploiting workers, The Playbook is here to help you obfuscate your way to what you want.

Who Says It’s a Man’s World helps women navigate the rocky path from cubicle to executive suite. This ultra-practical guide offers an ideal “Success Profile” along with the measurable action steps needed to excel in each of five reputation-enhancing areas: personal development, social skills, effectiveness, team building, and leadership.

The image of modern corporations has been shaped by a focus on profits over people and the environment, but this approach to capitalism is no longer viable. We are at an inflection point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces.

The Thunderbird Motel, 1977. J. J. Wedick and Jack Brennan - two fresh-faced, maverick FBI agents - were about to embark on one of their agency's first wire-wearing undercover missions. Their target? Charismatic, globetrotting con man Phil Kitzer, whom some called the world's greatest swindler. From the Thunderbird, the three men took off to Cleveland, to Miami, to Hawaii, to Frankfurt, to the Bahamas - meeting other members of Kitzer's crime syndicate and powerful politicians and businessmen he fooled at each stop.

Huge international companies and corporations are a normal part of our everyday lives today. For most, their unimaginable wealth and power, rivaling even some of the smaller countries of the world, is something we take for granted. And we see them as the living embodiment of the capitalist system, regardless if we take it as a good or a bad omen. However, this wasn’t always the case.

A lady brings her car to the garage. She needs a simple oil change, and an apparently not as simple tire rotation. Interesting and true anecdote. Quite the read.

In "Dark Psychology and Gaslighting Manipulation for the Corporate World," Dr. James Jordan leads you into the shadowy worlds of psychological manipulation and devious strategies that exist within the contemporary business environment. This ground-breaking book reveals the techniques for manipulating emotions that aspirational people use to go up the corporate ladder, get control, and hold onto their authority.

In this thrilling sequel to 2014’s Red Queen, the student rebels have escaped Earth, but the US and Chinese governments continue to try to copy their discovery of quantum gateways to find them and destroy the threat they represent to security interests. The rebels hold off Earth government attacks and continue to develop the new technology, which will change life for everyone and open a million habitable planets for colonization. Samantha and Justin are the romantic couple at the center of the rebellion, and their fellow rebels include anarchist cyber-geeks from the Grey Tribe and some of...

Every successful business is based on a vision. In this presentation, Marc Allen shares his secrets for envisioning and creating success. He helps you to understand how to build a truly visionary business - one which supports its employees, its community, and the environment. This engaging guide presents 25 practical, concrete principles for creating your visionary business. Visionary Business will teach you how to manage by goals rather than by crisis, use your business plan and mission statement as visionary tools, recognize the benefits within adversity, plan your work and work your plan, and much more.

Sara has invested years dutifully climbing the corporate ladder to become head of public relations at a major financial-services company, but she can’t shake the feeling that she’s not where she belongs. When her latest boss, a wine-guzzling, drama-loving diva, finally drives her to the brink, Sara seeks sanctuary in yoga-teacher training—only to encounter an entirely different assortment of craziness and calamity. Where in the OM Am I? chronicles one woman’s journey from the fast-paced, cutthroat corporate world to the slow-paced world of yoga.

In this exciting prequel to the critically acclaimed Dane Curse, a pair of black capes are found dead on the floor of Wentorf Hall, mere inches away from the world’s largest diamond. Of course the cops think the pair killed each other over the heist. After all, everyone knows that the Vandenberg Coconut is a one size fits all motivation for murder. Everyone, that is, except for Dane Curse. But when the former villain turned PI takes the case he’ll discover that the truth has more sides than a diamond has facets. And in order to get to it Dane will follow a trail that leads through an ...

With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Dana Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy.

In The Company, the largely unknown history of the joint-stock company is presented by the editors of Economist. One of history's greatest catalysts, the joint-stock company has dramatically changed the way human beings live, work, and conduct business. With companies now affecting the world on a global scale, it is more pressing than ever before to understand this driving force.

Visionary Leadership in a Turbulent World: Thriving in the New VUCA Context is the thoughtful analysis of nine expert authors from around the globe who put VUCA under the microscope and take the listener on a journey that looks at VUCA from a number of different leadership perspectives. Through their research and writing these nine authors seek to provide sense-making and insights that are combined with practical tips and frameworks to help leadership embrace this new VUCA context and learn how to thrive within it.

Perhaps the most famous – or as many would put it, infamous – of these naval corporations was the Dutch East India Company, also known as VOC. Established around the beginning of the 17th century, this nautical behemoth of a corporation was determined to squeeze everyone else out of the market. Vested with the power to wage war and exterminate any who dared stand in their way, the rest of the world stood by as the unstoppable force took over the whole of international maritime trade.

A small number of people, motivated by an insatiable greed for power and wealth, and backed by a pinstripe army of enablers, have driven the world to the brink of destruction. Patrick Alley, co-founder of Global Witness and the author of Very Bad People, introduces us to some of the world's worst warlords, grifters and kleptocrats who can be found everywhere from presidential palaces to the board rooms of some of the world's best known companies. Pitted against them, the book also follows the people unravelling the deals, tracking the money and going undercover at great risk.

Jim Rogers and his fiancie, began their "Millennium Adventure" on January 1, 1999. They traveled through 116 countries, including many where most have rarely ventured, such as Saudi Arabia, Myanmar, and Angola. They saw the real world from the ground up - the only vantage point from which it can be truly understood - economically, politically, and socially and have saw the world and understood it as it really is.

This book is a scientific expedition to research and explore the enterprise-grade big data appliances with blended OLTP and OLAP capabilities. Enterprise database systems with the aid of big data analytics create an intelligent ecosystem by taming and wrangling the data coming from extreme-disparate sources of structured and unstructured channels with massive parallelization techniques to discover, visualize, predict, and action the patterns and trends of mashups of big data.