Corporate World

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works.

Surveillance Zone gives you an exclusive, behind-the-scenes look into the mysterious world of private-sector espionage, surveillance detection, and covert protective operations that take place right here at home, under most people's noses. You'll discover how corporate sector surveillance and surveillance detection work, what real-world special operations are like, how covert operators blend into different environments, and much more.

Encouraged by the unprecedented response to the first volume of “Sensitive Stories of Corporate World”, authors Shyam Bhatawdekar and Dr Kalpana Bhatawdekar were motivated to write its second volume. The first volume contained large number of management case studies. The second volume contained many more. Our readers have been requesting the authors to club the two volumes of “Sensitive Stories of Corporate World” and bring out a combined version of volumes 1 & 2 of the title. Therefore, presented here is the combined version of “Sensitive Stories of Corporate World”. Shyam ...

If Rupert Murdoch isn't making headlines, he's busy buying the media outlets that generate the headlines. His News Corp. holdings - from the New York Post, Fox News, and most recently The Wall Street Journal, to name just a few - are vast, and his power is unrivaled. So what makes a man like this tick? Michael Wolff gives us the definitive answer in The Man Who Owns the News.

Born in Massachusetts, Jared Bibler relocated to Iceland in 2004 only to find himself in the middle of an unprecedented financial crisis a handful of years later. Personally wiped out and seeking to uncover the truth about a collapse that brought the pastoral country to its knees, he became the lead investigator into some of the largest financial crimes in the world. This work helped Iceland to famously become the only country to jail its bank CEOs in the wake of the 2008 crisis.

Unfiltered True Short Stories from the Modern Business Are you tired of wading through corporate self-help books filled with recycled advice and worn-out clichés? Cubicles, Coffee, and Corporate Candy shatters the mold, delivering an unapologetically raw look into the real stories that define today's corporate world.Step Behind the Cubicle Curtain Author Mohamad Chahine compiles a riveting collection of 90 authentic short stories, each one a window into the unfiltered realities of modern business life. These aren't hypothetical scenarios or overblown success tales—they're genuine ...

Beneath the gloss of star chefs and crystal-laden tables, the truffle supply chain is touched by theft, secrecy, sabotage, and fraud. Farmers patrol their fields with rifles and fear losing trade secrets to spies. Hunters plant poisoned meatballs to eliminate rival truffle-hunting dogs. Naive buyers and even experts are duped by liars and counterfeits. Deeply reported and elegantly written, this exposé documents the dark, sometimes deadly crimes at each level of the truffle’s path from ground to plate, making sense of an industry that traffics in scarcity, seduction, and cash.

As Frank Amodeo met with President George W. Bush at the White House to discuss NATO operations in Afghanistan, no one knew that he’d already embezzled nearly $200 million from the federal government - money he intended to use to bankroll his plan to take over the world. The most disturbing part of it all is, had the US government not thwarted his plans, Amodeo might have just pulled it off.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

The Cryspora Event is a pulse-pounding thriller that explores the thin line between scientific ambition and unforeseen consequences. This gripping tale of survival, sacrifice, and redemption is not just a story; it's an alarming warning that will resonate long after the final page is turned. Sonny Evans is a last-minute addition to a research expedition bound for Antarctica. Its mission is to locate the world’s oldest ice and expose the secrets hidden within. Despite some early setbacks, the research team perseveres and achieves its historic goal. However, triumph quickly turns to terror ...

The collapse of Bernie Madoff's Ponzi scheme led to the instant evaporation of $65 billion of wealth. The effects of Madoff's brazen fraud were felt most closely in New York and Palm Beach but the story was, and continues to be, front page news across the country.

Arms trafficking, offshore accounts and luxury property deals. Super-yachts, private jets and super-car collections. blood diamonds, suspect oil deals, deforestation and murder. This is the world of Global Witness, the award-winning organisation dedicated to rooting out worldwide corruption. And this is co-founder Patrick Alley's revealing inside track on a breath-taking catalogue of modern super-crimes—and the 'shadow network' that enables them. Very Bad People is about going undercover in the world's most dangerous places and bringing down the people behind the crimes.

Throughout her career in the super-competitive, male-dominated media industry, Gail Evans, one of the country's most powerful executives, has met innumerable women who tell her that they feel lost in the workplace, almost as if they were playing a game without knowing the directions. In this book, she reveals the secrets to the playbook of success and teaches women at all levels of the organization - from assistant to vice president - how to play the game of business to their advantage.

Susan Ronald reveals in this stranger-than-fiction-tale how Hildebrand Gurlitt succeeded in looting in the name of the Third Reich, duping the Monuments Men and the Nazis alike. As an "official dealer" for Hitler and Goebbels, Hildebrand Gurlitt became one of the Third Reich's most prolific art looters. Yet he stole from Hitler, too, allegedly to save modern art. Hitler's Art Thief is the untold story of Hildebrand Gurlitt, who stole more than art - he stole lives, too.

McKinsey earns billions advising almost every major corporation as well as countless governments, including Britain's, the USA's and China's. It boasts of its ability to maximise efficiency while making the world a better place. Its millionaire partners and network of alumni go on to top jobs in the world's most powerful organisations. And yet, shielded by non-disclosure agreements, its work remains largely secret—until now. In this propulsive investigation, two prize-winning journalists reveal the reality.

In The Company, the largely unknown history of the joint-stock company is presented by the editors of Economist. One of history's greatest catalysts, the joint-stock company has dramatically changed the way human beings live, work, and conduct business. With companies now affecting the world on a global scale, it is more pressing than ever before to understand this driving force.

The definitive, shocking account of the FIFA scandal - the biggest international corruption case of recent years, spearheaded by US investigators, involving dozens of countries, and implicating nearly every aspect of the world’s most popular sport, soccer, including its biggest event, the World Cup.

Economist and award-winning author Sylvia Ann Hewlett blends vivid stories with powerful new data in assessing the impact of the #MeToo movement in corporate America and provides concrete action to help executives and companies create more inclusive and safe work environments for women, people of color, and LGBTQ employees. While the #MeToo movement has exposed the enormous harm done by sexual misconduct in the workplace, the movement’s full promise has not been fulfilled, Sylvia Ann Hewlett argues.

How Pragmatism Destroyed a World is a powerful book about how ideas influence the most tragic events of history. It holds that everyone in the world has the same disease – and we are all dying from it. This is because much of man’s institutional knowledge descended from myths that ignored reality and existence. This so-called knowledge led to pragmatism and existential incompetence and this led to the brainwashing of the human mind. Since pragmatism is incapable of leading to understanding, and most of our leaders are educated in today’s universities, they are, almost as a group, ...