Corporate Management

No star burned more ferociously than Judy Garland. And nobody witnessed Garland's fierce talent at closer range than Stevie Phillips. During the Mad Men era, Stevie Philips was a young woman muscling her way into the manscape of Manhattan's glittering office towers. After a stint as a secretary, she began working for Freddie Fields and David Begelman at Music Corporation of America (MCA) under the glare of legendary über-agent Lew Wasserman. When MCA blew apart, Fields and Begelman created Creative Management Associates (CMA), and Stevie went along.

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

Analyzing the movement's deep-seated origins in questions that the country has sought too long to ignore, some of the greatest economic minds and most incisive cultural commentators capture the Occupy Wall Street phenomenon in all its ragged glory. They give listeners an on-the-scene feel for the movement as it unfolds while exploring the heady growth of the protests, considering the lasting changes wrought, and recommending reform.

Studies have shown that 60% of male managers feel uncomfortable working one-on-one with their female colleagues. That's where The Man's Guide to Corporate Culture comes in. Heather Zumarraga, a business journalist who has spent much of her career in testosterone-filled work environments, wants to make sure that any male leader who wants to be part of the solution knows how to do it the right way. Heather provides you with logical solutions to complex gender issues and gives important, practical lessons for men and women alike.

Today's heads of big companies are as recognizable to us as the most popular entertainers or sports stars, but the heart and soul of every organization are those leaders below the CEO. Today's celebrity CEO has become either a figurehead or an egomaniac, and often too public a personality to get the real work done. That work is done instead by teams of leaders - exceptional deputies who forge great partnerships to maximize both organizational and personal success.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

In "Dark Psychology and Gaslighting Manipulation for the Corporate World," Dr. James Jordan leads you into the shadowy worlds of psychological manipulation and devious strategies that exist within the contemporary business environment. This ground-breaking book reveals the techniques for manipulating emotions that aspirational people use to go up the corporate ladder, get control, and hold onto their authority.

Unlock the Future of Leadership with AI In AI-Powered Leadership — Revolutionize Your Business Strategy with Generative AI, discover how cutting-edge AI technologies like ChatGPT can transform your approach to leadership and strategic decision-making. This book provides actionable frameworks and real-world case studies from top executives who have successfully leveraged AI to drive innovation, improve customer engagement, and lead their companies to new heights. What You Will Learn: How to integrate generative AI into high-level decision-making processes Frameworks for transforming ...

Resulta clave para las empresas conocer cómo la generación ‘millennial’ entiende y percibe las acciones de responsabilidad corporativa. Sin duda, las acciones cercanas y vinculadas al negocio principal ayudan a atraer el talento y a satisfacer las demandas de este público como consumidor de productos y servicios.

From inside the walls of Enron, a lone whistleblower attempted to avert the course of events leading to the largest bankruptcy in American history. On August 16, 2001, Sherron Watkins wrote an anonymous letter to Enron's Chairman, Ken Lay, laying out problems with Enron's use of partnerships to hide debt. She warned of a possible scandal that could topple the company if investors and the news media learned of the operations. Then, she revealed her identity and confronted Lay directly.

Of the world's 200 largest economies, more than half are corporations. They have more influence on our lives than any other institution, but while boards of directors are supposed to police CEOs and provide independent leadership, they have become enabling lapdogs rather than trustworthy watchdogs.

Prepare for the Society of Acturies Corporate Finance and ERM Foundations Exam with this comprehensive study guide, designed to help you achieve the following learning objectives: Understand the Relationship Between Corporate Finance Decisions and Business Objectives: Explore financial strategies aligned with business goals. Examine the role of corporate finance in key decisions. Learn how these decisions impact growth, profitability, and shareholder value. Evaluate Organizational Performance Through Financial Reports: Gain insight into financial statement analysis techniques. Interpret key...

Lead Like an Ally facilitates positive change by including six leadership strategies, such as clean up the culture, stretch talent equally, establish ally networks, manage meeting behavior, promote belonging, and measure success. Leaders - now, more than ever before - are wrestling with how to attract and retain diverse talent and be inclusive leaders. Despite the best of intentions, very few organizations are reaching their equality goals, even those deeply committed to diversity and inclusion.

Part Two: Advanced Financial Planning and Corporate Strategy Once the fundamentals are in place, Part Two delves into advanced financial planning and corporate strategies that drive business growth and stability. Here, readers will explore: ✔️ Risk management techniques to protect personal and corporate finances ✔️ Advanced investment strategies, including portfolio diversification and financial forecasting ✔️ Corporate finance principles such as capital budgeting and valuation methods ✔️ The role of corporate governance and ethical decision-making ✔️ Mergers, ...

Culture, leadership and the ability to change determine organizational performance... But 75% of Organizational Change programs fail - being too conceptual, organization wide and command-and-control like. Change consultant Marcella Bremer got frustrated and developed this pragmatic 21st Century approach to organizational culture, change and leadership. The starting point for change is the validated Organizational Culture Assessment Instrument based on the Competing Values Framework by Cameron and Quinn. Next, engage in OCAI-workshops or Change Circles to develop vital change: that is ...

No longer only the domain of corporate public relations, corporate social responsibility (CSR) has now become a serious concern for many firms and a major sphere of academic research. However, most strikingly, by encouraging corporations to play a role in economic governance, particularly at the global level, CSR also raises issues for political science, public policy, and the world of politics as a whole.

From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world Curriculum, designed to augment - if not replace - the more traditional path to achieving mastery of the business universe. Conquer this sharp, practical and often amusing course of study and save $250,000 of wasted business school tuition. The Curriculum is dedicated to the study of business, how it works, and how it can be used against those who don’t know how it works.

Paul Falcone, author of 101 Difficult Conversations to Have with Employees and renowned HR and leadership expert, gives you powerful scripts and templates you can apply immediately to your employee reviews and development conversations. This handy quick-guide turns a task many managers dread—giving performance reviews—into a positive opportunity to hone your leadership skills and guide your employees to the path for success.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Turn creativity from a hit-or-miss proposition into something you can count on with this highly-praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad.