Corporate Business Management

The “missions” of the business battlefield are not dissimilar from actual military battlefields… establishing the desired end state, describing and assigning the necessary tasks, designing and task-organizing the unit to best support mission accomplishment, assembling and developing the team, and achieving operational unity of effort via timely and precise communications. The risks associated with both battlefields are similar as well. It is almost inevitable that soldiers may die or become wounded in combat and their units may suffer loss.

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

In the high-stakes world of corporate leadership, encountering a narcissist is more than a personality clash—it can derail your career, compromise team morale, and leave lasting damage to your organization. Through years of experience as an executive advisor, Anna Minto delivers a powerful guide to help: Identify narcissistic traits and behaviors before they undermine your success. Decode the strategies narcissists use to manipulate, dominate, and thrive. Navigate the gendered complexities that make women leaders particularly vulnerable.

Make continuous learning part of your company's DNA - and growth, profits, and sustainability will follow. Keeping up with the pace of change may seem impossible, but it's not. The secret is to make continuous learning a top value for every person on the team so when change happens, everyone is prepared.

Bloodsport is the story of the creation of America's deal culture and the battle for control of America's corporations. Told through the fascinating, complex, and often flawed characters who created a new era, it begins as the '60s are ending, with the rise of the conglomerates, those vast assemblages of corporate assets. It rolls through the crisis-wracked '70s and the birth of the hostile deal then careens into the '80s, when the deal culture of mergers and acquisitions is truly unleashed.

Accomplished leadership advisor Jenna Fisher reveals how the world faces a once-in-a-generation opportunity to close the gender gap at the top of organizations today. You'll discover how traits often held by women—including compassion, empathy, communication, mentorship, and collaboration—are now in high demand. And why, in this time of volatility and disruption, women are standing on the most solid foundation for success than ever before.

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

With any corporate event, it is critical that great thought and detail is in place to ensure your event projects the professionalism of your company. There are many steps to planning an event, and unless all of them are covered your event can turn in a disaster right before your eyes. Salvation is found in this audiobook. It will provide you with step-by-step instructions on what is required to plan your event, conference, or fundraiser.

In the long run, economies grow. Over the shorter-term business cycle, economic activity contracts and expands. From Main Street to Wall Street examines both the long-run relation between economic growth and stock returns and the shorter-term business-cycle relation. It examines the complex relationship between the economy and the stock market, and guides listeners through the fascinating interaction between economic activity and financial markets.

Analyzing the movement's deep-seated origins in questions that the country has sought too long to ignore, some of the greatest economic minds and most incisive cultural commentators capture the Occupy Wall Street phenomenon in all its ragged glory. They give listeners an on-the-scene feel for the movement as it unfolds while exploring the heady growth of the protests, considering the lasting changes wrought, and recommending reform.

Mark Williams provides a truly informed and unique perspective based on his 30 years in corporate site selection and state level economic development. The book not only highlights the best site selection and economic development practices but also describes the high cost of mistakes, particularly when the wrong choice is made for corporate facility locations. A particular focus is the future of site selection moving out of the COVID-19 pandemic.

Den of Thieves tells, in masterfully reported detail, the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice. Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions.

In Quick and Nimble, Adam Bryant draws on interviews with more than 200 CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom.

Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation.

Imagine a company where everyone loves to work, where employees feel not just "satisfied" but truly cared for, respected, and energized. Think of the impact this would have on recruitment, retention, customer satisfaction, innovation, and overall performance. Aron Ain, the award-winning CEO of Kronos, a global provider of workforce management and human capital management cloud solutions, believes that anything is possible when people are inspired.

Are you at the stage of your career where you are asking: What's next? Have you outgrown your current occupation and are looking for a bigger challenge to bite into? Welcome to Feras' world—the world of first-class international business coaching for professionals hungry and motivated to develop their skills and gain a competitive edge.

Leadership for introverts resembles a tree. For a tree’s canopy to be expansive and beautiful, it must have healthy roots, strong branches, and an environment in which it can flourish. For an introvert to flourish in a corporate environment, they must learn how to lead with authenticity and certainty. Steve Friedman has packed this blueprint for inner growth with stories and models that will impact you immediately. You’ll gain essential insights into how you can stop acting and embrace your true self.

Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet. Points, badges, and leaderboards are creeping into every aspect of modern life. Game designer Adrian Hon delivers a blistering takedown of how corporations, schools, and governments use games and gamification as tools for profit and coercion.

This book provides a detailed, step-by-step account of how fraud can be committed in the construction industry, narrated through the experiences of Robert, a former project manager who orchestrated a sophisticated scheme to siphon funds using a fake vendor. Combining his personal story with actionable insights, Robert reveals the vulnerabilities that allow fraud to thrive, the devastating consequences of unethical behavior, and the strategies businesses can adopt to protect themselves.

In Cash is King, working capital and cash strategist Peter W. Kingma delivers an insightful and practical discussion of why your company's cash position should be on an equal footing with sales, cost, and service, and how to make that happen. You'll learn why cash is the fuel in your corporate engine and discover the attributes of an organizational cash culture and how to adopt them within your own firm.