Content Science

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay. In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives.

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.

In 2011, amid the popular uprising against Egyptian president Hosni Mubarak, the government sought in vain to shut down the Internet-based social networks of its people. WikiLeaks editor-in-chief Julian Assange has been branded "public enemy number one" by some in the United States for posting material on the World Wide Web that concerns airstrikes in Iraq, US diplomatic communications, and other sensitive matters.

This is the second in the Modern Manufacturing Case Studies series of three books. If you have an interest in how things are made, this collection of impactful manufacturing case studies is for you! Take a tour with the author inside more than 30 world-class facilities to experience the most remarkable innovations and highly sophisticated robotics and automation in action. Capture a front-row seat to top-brand, big-budget manufacturing in action with complex machines communicating with other machines. However, you can also learn from small-to-medium size manufacturers.

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they...and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future

El marketing de afiliados y la creación de contenido han entrado en una nueva era. Los especialistas en marketing de afiliados que adoptan aplicaciones basadas en IA como ChatGPT y Claude prosperan y obtienen ganancias. Por el contrario, los especialistas en marketing que se quedan con procesos obsoletos se quedan atrás y ganan menos.

Influencer – das ist für eine ganze Generation inzwischen ein ernsthafter Berufswunsch, wenn nicht sogar ein Traumberuf. Es klingt auch zu verlockend: Ein bisschen posieren vor der Kamera, ein paar Likes und schon kommen die gut bezahlten Werbekooperationen wie von selbst. Sie filmen sich beim Schminken, reisen an paradiesische Orte, halten sich fit mit Sport und teilen ihre Tipps mit Fans. Doch dahinter steckt ein profitorientiertes Business, das große Begehrlichkeiten und Abhängigkeiten auf der Seite der Nutzer schafft.

Ronald Baldwin’s "AI for Creative Content and Marketing" is a pioneering resource that skillfully bridges the gap between cutting-edge technology and creative expression. Baldwin presents complex AI concepts in an accessible and engaging manner, making this book an invaluable tool for both tech enthusiasts and creative professionals.

Um quartel em obras na Bahia, uma clínica de araque no centro de Curitiba e um sítio particular perto de São Paulo foram os últimos endereços clandestinos usados por torturadores durante a ditadura.

Apprenez à écrire des pages de ventes, des e-mails ou des publicités, plus convaincants, qui motiveront ceux qui les liront et qui poussent à l'achat. Le copywriting est l'art d'écrire pour vendre, une compétence de plus en plus recherchée. L'objectif du livre est de vous partager les meilleurs secrets, éprouvés, pour écrire avec plus de persuasion et vendre, et de rendre le copywriting accessible.

Uma granja com criação de animais cedida por um comerciante local hospedou torturadores e presos políticos em Campina Grande.

Uma casa simples, sem luz elétrica, batizada de Sítio do Fleury. Na disputa com o DOI CODI, o delegado do Dops levou a cúpula da ALN a um cárcere clandestino próximo de São Paulo.

Uma fazenda cercada de mato com conexões com o Comando da 10ª Região Militar foi o endereço de interrogatórios e torturas nos arredores de Fortaleza.

Internet piracy: It’s an eternal battle pitting indies versus corporations, free spirits against the money-grubbing Scrooge McDucks of the world. Right? Sort of, sometimes - maybe not. Freeloading takes a critical, cool look at a near-pervasive phenomenon that involves almost everyone who taps a keyboard: Beyond that, it's a reminder of the truism that for every action there are consequences. What happens when we pirate a favorite work of art - a song, book, or movie? And as importantly: What, if anything, can or should be done about it?

Where now are three circles which defined the United Kingdom’s position in the world - the special relationship with the USA, leadership of the Commonwealth, and membership of the European Union? What did membership of the European Union really mean and did Britain really understand what it had signed up to? The national narrative has gone and its destruction is hugely damaging to the institutions which embodied it. Whatever the outcome of Brexit, Britain will have to develop one new narrative from the three mainly fictitious circles of the past.

While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively. Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly being evaluated and used by marketing professionals. There remain several aspects to consider when utilizing these tools, however.

Social media has done a wonderful job at giving everyone an equal chance to be seen and heard. However, likes, filters, and blocks might render us helpless when reality decides to bite us on the nose. If you’re eager for an inside scoop on this worldwide phenomenon, look no further! Life’s far from picture-perfect, but that doesn’t mean it isn’t worthwhile. Take this time to look within yourself, set your own standards, and draw healthy boundaries for yourself and with others. Be accepting. Be amazed. Be alive. Reality awaits you!

Eduardo Saverin and Mark Zuckerberg – an awkward maths prodigy and a painfully shy computer genius – were never going to fit in at elite, polished Harvard. Yet that all changed when master-hacker Mark crashed the university’s entire computer system by creating a rateable database of female students.

È la prima volta che i cambiamenti della società sfuggono completamente al controllo della politica. L'innovazione si sviluppa lontano dai Parlamenti, i nuovi protagonisti sono troppo potenti e globali per essere affrontati da piccoli Stati. Uber liberalizza il trasporto pubblico, Spotify regala musica invece di venderla, AirBnB vanifica i tentativi degli albergatori di fare cartello, Facebook e Google iniziano a comportarsi come Stati del web, gli utenti sono i loro cittadini. Oggi gli utili si fanno conquistando miliardi di consumatori a cui migliorare la vita.

Dieses Hörbuch ist eine humorvolle, leicht melancholische Reise in die Vergangenheit kurz vor dem Siegeszug des Internets: Wie haben wir damals nur den Alltag bewältigt? Wie kamen wir ohne Navi von A nach B? Wie pflegten wir Freundschaften ohne Facebook? Wie überlebten wir ohne Dr. Google?