Content Marketing

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don’t have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as ‘content marketing’ – or ghost-blogging for CEOs. Mark isn’t a university-trained marketer or a self-declared social ...

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!

Dear Founders, Marketers, and Tech Innovators, I have written this guide for you, for those navigating the challenges of building and scaling a freelance startup in today's growing, competitive, and complex digital world. Email marketing is an excellent tool and a strategic asset that can define your growth, strengthen customer relationships, and position your brand for long-term success. I created this guide as a practical resource, not a textbook. I designed it to help you integrate email marketing into your content and business ecosystem, ensuring you maximize engagement, conversion, and...

Feel behind on AI? Let’s fix that. Whether you’re a digital marketing manager, content lead, or comms pro juggling multiple campaigns, AI Accelerator is your step-by-step guide to turning artificial intelligence into real-world marketing results—without the overwhelm. What’s Inside? In just 20–30 minutes a day, you’ll learn how to: Use ChatGPT as your personal marketing assistant—from copywriting to campaign ideas Write blog posts fast without sacrificing quality Manage email tasks smarter (yes, even in Outlook) Create high-converting social posts without burning out Maintain ...

The standard work of Social Media Marketing Ranked among the best marketing books in the world by Bookauthority This updated and largely extended sixth edition of this global bestseller, chosen by Bookauthority as one of the best marketing/advertising books in the world is essential reading in top-tier universities and a staple for both practitioners and academics. This updated volume dives deep into the evolving landscape of digital and social media marketing, including expanded sections on tactical planning, execution, and the latest trends in AI, machine learning, and the Metaverse's ...

“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google. Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book ...

This book provides a comprehensive guide to marketing and sales tactics for businesses of all sizes. It covers a wide range of topics, including understanding your target audience, developing a marketing strategy, building a strong brand identity, leveraging social media and other digital channels, and executing effective sales techniques. The book also explores key concepts such as search engine optimization, content marketing, email marketing, influencer marketing, event marketing, trade show marketing, direct mail marketing, telemarketing, sales funnel management, closing techniques, ...

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

The internet has made it easy for virtually anyone to become a business owner. It is impossible to deny the convenience and ease of online shopping for goods or services. An online platform is ideal for launching your business for any aspiring business owner, though it is not always as easy as it seems.What exactly goes into starting a business online? The landscape and procedures involved with e-commerce are vastly different from those of physical businesses. If you're ready to start your dream online business but don't know what steps to take next, this guide is for you. We'll break down ...

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

"Social Media Affiliate Marketing: Make Money the Easy Way with Social Media and Affiliate Marketing [Works in 2024]" is the ultimate guide for anyone looking to turn their social media presence into a reliable stream of income. This book breaks down the step-by-step process of choosing the right niche, finding high-converting affiliate programs, and crafting engaging content that resonates with your audience. Whether you're just starting out or already familiar with affiliate marketing, these actionable strategies are designed to work in 2024's fast-paced digital landscape.

Unlock the secrets to Instagram growth with "Tips for Instagram Marketing - From Zero to 5K Followers in Eight Steps"! This actionable guide is your roadmap to building a thriving online presence from scratch. Whether you're an aspiring influencer, a small business owner, or a content creator, this book simplifies the process into eight easy-to-follow steps. Learn how to: Optimize your profile for maximum visibility. Create content that hooks and engages your audience. Leverage hashtags, trends, and analytics to expand your reach. Cultivate genuine connections that turn followers into fans....

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

If you have ideas, thoughts, opinions, expertise - or you just like to talk - you can be a podcaster. Anyone who has anything to say about anything can find like-minded, or just curious, listeners. The size and scope of your audience is unlimited. And your audience is out there!

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Unlock the secrets to conquering niche markets with "Marketing and Business Development," the ultimate guide for entrepreneurs and seasoned business professionals alike. Dive into a wealth of knowledge that transforms the way you approach marketing and business growth, tailored specifically to the unique dynamics of niche audiences. Start your journey by understanding the importance of niche markets and how refining your target audience can give your business a competitive edge. Discover strategies to align your business goals seamlessly with niche marketing techniques, setting a solid ...

ChatGPT for Entrepreneurs: Leveraging AI to Skyrocket Your Business in 2025 Are you ready to unlock the full potential of artificial intelligence for your business? ChatGPT for Entrepreneurs is your ultimate guide to harnessing the power of OpenAI’s revolutionary chatbot technology to streamline operations, supercharge marketing efforts, and drive innovation—all while saving time and resources. This concise yet comprehensive eBook is tailored for busy entrepreneurs who want actionable insights without the fluff. Discover how ChatGPT can transform your business by automating tasks, ...

Beyond the Best Seller™ Bestseller Secrets is a book series featuring today's top authors and publishers. Connie Ragen Green shares how to Turn Your Book Content into an Online Course and Live Event. It is is part of an interview series by Ron Douglas and Alice Seba. The Publisher has permission to publish this content. Connie Ragen Green is an online marketing strategist, bestselling author, and international speaker working with new entrepreneurs. A former classroom teacher and real estate broker and appraiser, Connie left it all behind to start her online business in 2006. With clients...

Updated Jan 2025 What is an Author’s Online Presence? Are you being told you need an author platform or an online presence but don’t know what the heck that is? Tired of wasting valuable writing time trying to figure things out by yourself? You have come to the right place. The Author’s On-Line Presence is a clear primer covering the topic of an author’s platform and how to use it in language that will have you feeling confident of your abilities. It will start you on the road to finding readers for your work as well as how to effectively communicate with them. Barb Drozdowich is ...