Content Marketing

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Shorten the distance from prospect to customer with this transformative guide to content strategy. Written for new marketers and seasoned professionals, Master Content Strategy shares a proven approach to revenue-generating content marketing that combines human expertise and AI writing tools for content production. This book will show you how to nurture robust consumer relationships and propel your business forward in the digital realm. Plus, you'll get the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: ...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

This audiobook teaches you how to build a brand through social media. By capitalizing on the marketing and branding genius of the past with the technical and practical know-how of the future, you will learn not only how to build, grow, and sustain a successful and unique brand, but more importantly, you’ll learn how to build a fan base, leverage influencers, and encourage interaction with and loyalty to your brand.

Don't struggle trying to figure out how to start a YouTube channel, increase views, subscribers, and make passive income from what you love doing. This audiobook is prepared to get you started with all the necessary information that will help you avoid pitfalls most uninformed beginners to YoutTube encounter. This audiobook arose from the writer’s thirst to guide people - especially beginners to identify their niche on YouTube, giving them everything they need from start to the end.

"Facebook es una red social que supera los 1.300 millones de usuarios. Y creciendo día a día... Piensa por un momento: ¿cuántos de estos millones de usuarios podrían ser potencialmente clientes de tu negocio? Muchos, ¿verdad? En este libro encontrarás todas las claves para conseguir acercarte a esos clientes potenciales. Te enseñará a crear una red virtual de amigos que sean afines a los productos que tú vendes o podrías vender.

Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line.

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

In today's fast-paced digital landscape, mastering the art of marketing is more crucial than ever. "Building Your Digital Marketing Empire: Navigating Trends, Overcoming Challenges, and Achieving Success" is your comprehensive guide to thriving in the competitive world of online business. Join author Angela, a seasoned marketing professional with years of experience and academic expertise, as she shares her insider knowledge and proven strategies for success. This book covers everything from emerging technologies and personalization tactics to sustainable practices that resonate with modern...

Los influencers son personas comunes y corrientes que se han ganado una gran cantidad de fieles seguidores debido a su experiencia y transparencia. A diferencia de las celebridades, que se han convertido en influencers gracias a la fama “heredada” de otros medios como el cine, la televisión o los deportes, los influencers tal y como los entendemos hoy lograron su popularidad por un sólo motivo: la valiosa información que comparten con sus seguidores.

Most customers are used to being marketed to all day long. They see advertisements everywhere and can smell a sales pitch from a mile away. They are often tired of it, and if you spend all of your time on this same approach, they will basically just ignore you. Content marketing takes a different approach, looking at how to form relationships and provide value to the customer rather than just sell to them.

Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Welcome to the wild world of social media, where your next viral post is just around the corner, likes are the currency, and hashtags are everything! "Make Money With Social Media Marketing" is your go-to resource for controlling digital environments and converting those double taps into cash—it's not just another social media manual.

Are you interested in learning how social media could revolutionize your brand? Want to learn how you can master Facebook, Twitter, Instagram and more? Then this bundle is for you. Inside this incredible two-in-one book bundle, you’ll find highly effective strategies for 2020 social media marketing success. With up-to-date, relevant information, you’ll find out exactly how you can take advantage of social media to launch your business or brand to the next level.

Are you stuck in a cubicle? Are you tired of punching the clock? Do you wish that you could break free from the shackles of office life and start your own business? You've probably heard online marketing gurus brag about how much money they make from their Internet businesses, but have no idea how to do it yourself. In 2008, Anthony Fasano was just another white collar worker stuck in the rat race, spending more than 50 hours per week in a cubicle. He decided he wanted a new life and learned everything he could about making money online.

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.

Have you ever heard of dropshipping? The simplified version is that you can fulfill customer orders with no stock. Since dropshipping doesn’t require you to purchase any stock, it is a risk-free business. Since it’s an entirely online endeavor, you can make money from the comfort of your own home!

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.