Content Creation

En esta obra, te sumergirás en el fascinante mundo del marketing de contenidos y descubrirás estrategias probadas para crear, distribuir y analizar contenido relevante de manera efectiva. Ya seas un profesional experimentado en marketing, un emprendedor ambicioso o simplemente alguien que busca impulsar su presencia en línea, este libro ofrece ideas valiosas y herramientas esenciales para alcanzar tus objetivos.

Are you ready to turn your passion for social media into a thriving online business? Social Media Goldmine reveals how to monetize your social media presence on Instagram, TikTok, Facebook, and YouTube—even if you have a small following. Whether you're a beginner in social media marketing or an experienced creator, this book provides proven strategies to help you make money online.

Imagine a deadly pathogen that, once created, could infect any person in any part of the globe within seconds. No need to wait for travellers, trains, or air traffic to spread it, all you need is an internet connection. In this gripping investigation, Pulitzer Prize winner James Ball decodes the cryptic language of the online right and with a surgeon’s precision tracks the spread of QAnon, the world’s first digital pandemic.

Seventy-seven percent of the US population is active on social media. Over three billion social media users worldwide. Social media is exponentially more effective and accurate and has much better ROI than traditional advertising and media. Social media marketing is not an option anymore. Your customers - no matter who they are - expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends, and their strategies will be outdated by the time the company has mastered them.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Bloggers publish millions of posts each day, many written by faithful Christians who want to honor God with their words but struggle to know how. Blogging for God’s Glory in a Clickbait World guides Christians through the basics of setting up a blog - everything from affiliates and algorithms to widgets and WordPress - but also how to be a godly landlord of your internet real estate.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before.

Struggling to write copy that grabs attention and drives engagement? Want to turn casual visitors into loyal customers? Words That Click is your ultimate guide to mastering the art of social media and web copywriting. Whether you’re a business owner, marketer, content creator, or aspiring copywriter, this book will teach you how to craft high-converting social media posts, persuasive website copy, and compelling calls to action that get results.

Ever wondered how some brands just *shine*? Don't worry; I've got the perfect guide for you: "The Livestream Blueprint: Starting and Scaling Your Business with Live Video." Imagine this book as your trusty map, guiding you through the exciting world of digital branding. We're talking about creating a brand that not only stands out but also captures hearts and minds. And guess what? You don’t need to be a tech genius or a marketing expert to get it right!

Their idea was simple. Four NYU undergrads wanted to build a social network that would allow users to control their personal data instead of surrendering it to big businesses like Facebook. They called it Diaspora. In days they raised $200,000, and reporters, venture capitalists, and the digital community's most legendary figures were soon monitoring their progress. But as the months passed and the money ran out, the Diaspora Four fell victim to errors, bad decisions, and their own hubris.

MSNBC anchor and media maven Greta Van Susteren presents the most practical, thorough, and accessible guide around to living well on social media. From answering basic questions like "What's the best site for you?" to "How to Tweet" and "What does it mean to 'tag' someone?" to addressing important moral and behavioral issues like how to protect your privacy, how to avoid being roasted online, and whether it's okay to get your news from Facebook, this is the essential handbook for anyone who wants to stay up to date with today's changing technology.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

You’re about to discover how to build a WordPress website for beginners. If you are interested in starting a WordPress blog, then this following guide will help you to achieve that the right way! Starting a blog is sure to be terrifying for every beginner, especially those who are not computer savvy. It is very easy to start a WordPress website, and virtually anyone can do it. Choosing the wrong blogging platform is considered to be among the major mistakes committed by beginners when first initiating a blog. Around 95 percent of all users blogging choose to use WordPress.

One in three American workers is now a freelancer. This “gig economy” - one that provides neither the guarantee of steady hours nor benefits - emerged out of the digital era and has revolutionized the way we do business. High-profile tech start-ups such as Uber and Airbnb are constantly making headlines for the disruption they cause to the industries they overturn. But what are the effects of this disruption, from Wall Street down to Main Street? What challenges do employees and job seekers face at every level of professional experience?

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

Out of all the blogging platforms, the best and most famous blogging platform is WordPress. This is because it makes setting up your blog really easy along with providing you a flexibility to make any kind of changes in your blog anytime you want. Moreover, with its plugins feature, you can add any kind of functionality to your blog. All it takes is few mouse clicks here and there to add such great features to your blog.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

Are you looking to start a podcast, but feeling overwhelmed and unsure where to begin? Look no further than Path to Podcast Success, the ultimate guide to help you create, grow, and make money with your podcast. With a simple seven-step roadmap, this book will help you go from idea to a full season, no matter your level of experience!

Don't struggle trying to figure out how to start a YouTube channel, increase views, subscribers, and make passive income from what you love doing. This audiobook is prepared to get you started with all the necessary information that will help you avoid pitfalls most uninformed beginners to YoutTube encounter. This audiobook arose from the writer’s thirst to guide people - especially beginners to identify their niche on YouTube, giving them everything they need from start to the end.