Content Creation

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Are you looking to make money from home doing what you love? Do you need a little extra to pay for family vacations, your kids' college, or next month's mortgage? Are you a stay-at-home mom who wants to contribute to the family finances? Or maybe you want to earn a full-time income from home. In this book, the authors teach you everything you need to know to start a blog and earn your first $1,000 (or more). If you love writing and are passionate about a topic, then blogging is the perfect work-at-home job for you.

Social networks are the defining cultural movement of our time, empowering us in constantly evolving ways. We can all now be reporters, alerting the world to breaking news; participate in crowd-sourced scientific research; and become investigators, helping the police solve crimes. Social networks have even helped to bring down governments. But they have also greatly accelerated the erosion of our personal privacy rights—and anyone could become a victim.

One thing that makes Facebook marketing different from other forms of marketing is that it enables you to build your business while also creating relationships with loyal fans in the process. Facebook marketing makes it possible for a business to grow from a very small one to an established brand with enhanced visibility and awareness across social media platforms.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

The chapters in this audiobook will discuss how important it is to have your online presence and how you can do it in the right way. With its flexible and sophisticated nature, WordPress can be easy to learn if you have the right guide. With this book, you will have in-depth knowledge not only about the basics of WordPress but also about certain advanced technicalities that will help your website stand out from the others. Being the most popular CMS or content management system in today's world, WordPress has several benefits to offer, and you should not stay behind.

The Basic Guide to Creating a Successful Facebook Ad Campaign features an overview of the key steps you need to take to set up an ad campaign, assess the results, and make changes for even better ad performance.

Do you want to start a podcast business like a pro and don't know where to start from? Do you wish to monetize your podcast, but don't know how to go about it? Then this audiobook is specially packaged for you by someone who was once in your shoes but overcame the entire hurdles to become one of the successful podcasters. You wonder how you can project your voice, name, and contents to the whole world, while you legitimately make money? Podcasting is here to make your dream a reality.

En esta obra, te sumergirás en el fascinante mundo del marketing de contenidos y descubrirás estrategias probadas para crear, distribuir y analizar contenido relevante de manera efectiva. Ya seas un profesional experimentado en marketing, un emprendedor ambicioso o simplemente alguien que busca impulsar su presencia en línea, este libro ofrece ideas valiosas y herramientas esenciales para alcanzar tus objetivos.

Seeking a better method for reaching the right audience? Discover the revolutionary new twist to keep your business popular and profitable. Struggling to see results from the social media grind? Feeling trapped behind pay-to-play walled gardens? Plagued by too many confusing approaches to online marketing? With decades of experience in digital entrepreneurship, author, podcaster, and PR expert Scott Winterroth has helped countless creators hit their stride and soar into success.

The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people.

Learn how to use Search Engine Optimization (SEO) the right way so you can get more traffic and visibility by the search engines. The more visibility you have through the search engines the more profit you will receive for your products and services.

"Facebook es una red social que supera los 1.300 millones de usuarios. Y creciendo día a día... Piensa por un momento: ¿cuántos de estos millones de usuarios podrían ser potencialmente clientes de tu negocio? Muchos, ¿verdad? En este libro encontrarás todas las claves para conseguir acercarte a esos clientes potenciales. Te enseñará a crear una red virtual de amigos que sean afines a los productos que tú vendes o podrías vender.

In this expanded fourth edition of Facebook Marketing: Mastering FB Social Media Platform, you'll be taken through a step-by-step process on how to develop your web presence. You will understand how Facebook marketing is shaping business today - and why it is so effective. You’ll find out why it’s essential to use Facebook to promote your company - and to build an online community!

This audiobook will teach you how to smartly start a cool blog - no prior experience is needed - and you may even have fun along the way.... This is an A-to-Z guide for new bloggers that is important if you want to make money blogging, from defining your blog niche to narrowing your target audience and showing you how effective bloggers are being monetized.

How do you start a YouTube channel that attracts thousands or millions of subscribers and views when there are so many other people trying to do the same? This audiobook will teach you everything you need to learn about building a vibrant YouTube viewership that catapults you to levels of success you’ve never thought possible.

“But I hate the sound of my voice.” Those are usually the first words new podcasters tell me. Their confidence is shaken. They think they don’t have what it takes. Their mind has misled them to believe they should be amazing the first time they sit down in front of the mic. You thought you were supposed to be good right out of the gate? Oh, no. We’re all terrible in the beginning! And guess what...you can’t change the sound of your voice. So, let’s fill it with confidence, instead?

How would you like to quit your job? To build your own business? To be able to work from home? To make money while you sleep? And to control your financial destiny? Not only is it possible, but it is within your grasp. How? With affiliate marketing. This audiobook will teach you to: select a great niche, build an informative website, drive traffic to your content, generate affiliate commissions, and grow your business. Don't delay. Purchase this audiobook and get your affiliate marketing career started right now!

Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago, it was about keywords. The more keywords you used the better. A slow shift towards quality content began and is now in full effect. If you spam your articles with keywords, with low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites.

The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large - YouTube has leveled the playing field for everyone.