Content Creation

Make no mistake; this is no "SEO for dummies". Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.

IRL, Chris Stedman's personal and searing exploration of authenticity in the digital age, shines a light on how age-old notions of realness - who we are and where we fit in the world - can be freshly understood in our increasingly online lives. Stedman offers a different way of seeing the supposed split between our online and offline selves: the internet and social media are new tools for understanding and expressing ourselves, and the not-always-graceful ways we use these tools can reveal new insights into far older human behaviors and desires.

Are you looking to start a podcast, but feeling overwhelmed and unsure where to begin? Look no further than Path to Podcast Success, the ultimate guide to help you create, grow, and make money with your podcast. With a simple seven-step roadmap, this book will help you go from idea to a full season, no matter your level of experience!

Facebook is clearly the most popular social media platform, with over one billion users worldwide. The question is, are you taking advantage by making money from this opportunity?

Are you ready to turn your passion for social media into a thriving online business? Social Media Goldmine reveals how to monetize your social media presence on Instagram, TikTok, Facebook, and YouTube—even if you have a small following. Whether you're a beginner in social media marketing or an experienced creator, this book provides proven strategies to help you make money online.

This audiobook teaches you how to build a brand through social media. By capitalizing on the marketing and branding genius of the past with the technical and practical know-how of the future, you will learn not only how to build, grow, and sustain a successful and unique brand, but more importantly, you’ll learn how to build a fan base, leverage influencers, and encourage interaction with and loyalty to your brand.

In today's digitally driven world, disaster is only a click away. A rogue tweet can bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage. Shame Nation is the first book to both explore the fascinating phenomenon of online shaming and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that is only becoming more relevant day.

In the realm of social media, where creativity and connection converge, Pinterest emerges as a visual wonderland. "Mastering Pinterest: The Art of Pins, Boards, and Social Influence" is your gateway to harnessing the full potential of this captivating platform, transforming it into a powerful tool for personal and professional growth.

The world we know of today is changing, and businesses are starting to take their social media and marketing more seriously. As social media has made a significant acknowledgment for improving the portfolio and online presence of individual businesses, nearly every industry has recognized the excellent benefits and values of social media marking.

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

En esta obra, te sumergirás en el fascinante mundo del marketing de contenidos y descubrirás estrategias probadas para crear, distribuir y analizar contenido relevante de manera efectiva. Ya seas un profesional experimentado en marketing, un emprendedor ambicioso o simplemente alguien que busca impulsar su presencia en línea, este libro ofrece ideas valiosas y herramientas esenciales para alcanzar tus objetivos.

Josh Brandon, author of The Compassion and Critical Thinking Workbook and founder of My Podcast Workshop, delivers Influence, a social media philosophy built on over two decades' experience as a media influencer, broadcaster, talent coach, and public speaker. With a focus on covering the basics of media responsibility, Influence is a book crafted for the social media personality just starting their journey or the already established social media personality looking to become a bigger brand.

This audiobook will teach you how to smartly start a cool blog - no prior experience is needed - and you may even have fun along the way.... This is an A-to-Z guide for new bloggers that is important if you want to make money blogging, from defining your blog niche to narrowing your target audience and showing you how effective bloggers are being monetized.

Imagine a deadly pathogen that, once created, could infect any person in any part of the globe within seconds. No need to wait for travellers, trains, or air traffic to spread it, all you need is an internet connection. In this gripping investigation, Pulitzer Prize winner James Ball decodes the cryptic language of the online right and with a surgeon’s precision tracks the spread of QAnon, the world’s first digital pandemic.

Social networks are the defining cultural movement of our time, empowering us in constantly evolving ways. We can all now be reporters, alerting the world to breaking news; participate in crowd-sourced scientific research; and become investigators, helping the police solve crimes. Social networks have even helped to bring down governments. But they have also greatly accelerated the erosion of our personal privacy rights—and anyone could become a victim.

Seventy-seven percent of the US population is active on social media. Over three billion social media users worldwide. Social media is exponentially more effective and accurate and has much better ROI than traditional advertising and media. Social media marketing is not an option anymore. Your customers - no matter who they are - expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends, and their strategies will be outdated by the time the company has mastered them.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.