Content Creation

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.

Content for Everyone is a must-listen for creative entrepreneurs looking to improve the usability and accessibility of their website, email, and social media content. With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge.

What this audiobook is going to show you is exactly what you need to do to get your blog monetized in exactly the same way million-dollar bloggers monetize their blogs. It doesn’t matter if you’re coming in blank and have no idea about how to start a blog at all or if you’ve been blogging for years but just are not sure how you should be monetizing things. This audiobook will take care of your needs in either case.

Why do some leap ahead while others fall behind in today's chaotic, hyperconnected world? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our age - the rise of megaplatforms like Facebook and Uber; the out-of-nowhere rise of Trump and Corbyn - and reveal what's really behind them: the rise of New Power. For most of human history, the rules of power were clear. To get ahead or get things done, you mastered 'old power', which is closed, inaccessible, and leader-driven....

It is very easy now, for beginners with zero knowledge of coding, to create a blog website right from the comfort of their home using all the various features that come with WordPress. This guide describes the top-down bottom-up approaches to get the most out of WordPress. Contrary to the belief that creating a WordPress website is rocket science, this explicit guide aims to disprove this belief and teach the beginner all the nitty-gritty involved in creating their blog website. The book talks about getting your website live - from downloading, installing and configuring WordPress.

An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology, and health.

Are you a pharmacist or healthcare professional overwhelmed by the endless sea of podcasting advice? Written by a pharmacist-podcaster with years of experience, this concise guide cuts through the noise and delivers exactly what you need to launch your own podcast—no fluff, no complicated jargon.

The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people.

After her father died in 2003, Susan Fensten turned to a genealogy message board to search for surviving relatives. Days later, she was delighted to receive an email from someone claiming to be a distant cousin. In fact, Susan had just been ensnared by a relentless sociopath. She soon became the target of an elaborate cyber-hoax involving dozens of frightening characters, including known sex offenders, who made threats of kidnapping, murder, rape, torture, and cannibalism. Remarkable in its complexity, this story of Internet stalking is also a harrowing tale of courage in the face of madness.

Let Go is Pat Flynn's touching memoir about overcoming adversity through a commitment to pursuing your own path. Pat's story chronicles the extreme highs and lows he faced as an ambitious and hardworking architect. When his luck was down, Pat turned away from the expected path and built his own through perseverance, investment in self, and a devotion to helping others.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks - to an astonishing degree - mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media - and to make online content that impacts the world - you must start with the Social Organism.

Facebook knew it had a problem. The company had been humiliated by headlines, painted as complicit in the manipulation of democratic voting and an assault on the global social fabric. Their stated mission was to connect people, but they couldn't afford to destroy society in the process. And so they hired a small team to make sure they didn't repeat the same mistakes. From the Wall Street Journal reporter whose explosive stories have rocked Facebook and its leadership, this is the story of the Civic Integrity Team.

In this two-book bundle, learn how to engage your online audience for maximum profit. Learn how to properly identify your audience to ensure you are giving them the content they want, not just in terms of usefulness, but in terms of true enjoyment in Content Marketing. Then, as your skills and following grows, learn how you can gain experience in Affliate Marketing, so you can turn your marketing skills into an online business opportunity with a high potential for profit.

In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. The Agile Brand Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s multi-channel, data-driven marketing.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

A quick and easy introduction and reference for YouTube Studio. Step-by-step explanations of the features and functions that allow uploading, managing, and even editing your online videos right inside the popular YouTube platform.

I have taken many students from feeling confused and doubtful to clear and confident. One of my students got working with me shortly after starting his podcast. Within his first six months, he had over 30,000 downloads! In Podcasting Marketing, you'll discover how to organically grow your subscribers in the thousands; how to use social media to grow your listeners on autopilot through positive ecosystems; 11 tricks to skyrocket engagement in your community; how to optimize your podcast for growth with analytics; and more.

Would you like to learn proven tactics to make a blog profitable using the best practices in affiliate marketing and leveraging your content on social media? How blogging, affiliate marketing, and social media can work together to provide an income is the topic of this audiobook. Blogging a 6 Figure Business Strategy in 2020 offers clear and simple methods for creating, designing, and optimizing your blog for the greatest profit.

In the realm of social media, where creativity and connection converge, Pinterest emerges as a visual wonderland. "Mastering Pinterest: The Art of Pins, Boards, and Social Influence" is your gateway to harnessing the full potential of this captivating platform, transforming it into a powerful tool for personal and professional growth.

Questo libro ti può essere utile prima degli altri libri di content marketing. Sul mercato si trovano innumerevoli contenuti, gratuiti o a pagamento, ricchi di consigli pratici su come creare i tuoi contenuti di marketing. Questo libro ti insegna a comprendere e a definire con precisione prima il contenuto e poi il marketing del contenuto e allo stesso tempo rivendica il fatto che viene prima il contenuto del marketing, cioè che è il contenuto il cuore pulsante di ogni azione di marketing. Scoprirai che il contenuto è un oggetto ben più complesso di quanto in genere lo si consideri. E comprenderai strutturalmente che il contenuto non è il mezzo della comunicazione, ma il suo fine.