Content Creation

Este libro fue escrito por un empresario, con la guía y el apoyo de muchos otros empresarios exitosos que están aprovechando los medios sociales para lograr el máximo crecimiento.

Whether it's Kim Kardashian uploading picture after picture to Instagram or your roommate posting a mid-vacation shot to Facebook, selfies receive mixed reactions. But are selfies more than, as many critics lament, a symptom of a self-absorbed generation? Digital native Alicia Eler's The Selfie Generation is the first book to delve fully into this ubiquitous and much-maligned part of social media, including why people take them in the first place and the ways they can change how we see ourselves.

Are you an author who loves to write but can't draw? Struggling to create professional visuals for your books without spending a fortune on graphic designers? You’re about to get a powerful shortcut. In today's competitive self-publishing world, scroll-stopping book marketing images, AI-generated book covers, and easy, professional graphics are essential to getting noticed. With ChatGPT's latest AI image generation tools, you can design stunning book covers, ads, social media posts, and branded marketing assets — without artistic skills, expensive software, or hiring freelancers. Inside...

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before.

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today's new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement.

Você sempre quis saber como fazer o que você ama e ainda por cima ficar rico com isso? Então este livro não é para você. O que posso oferecer com o Ouvindo vozes é um guia para a produção de conteúdo no meio mais orgânico, flexível e dinâmico que a internet já possibilitou: o podcast. Nestas páginas, compartilho mais de uma década de experiência (me disseram que é na capa do livro que damos carteirada) para que você não precise cometer os mesmos erros que cometi. Apesar da cultura do "faça você mesmo" do podcast, não há necessidade alguma de sofrimento, e é aí que o livro entra.

This book provides the perfect solution for anyone looking to up their content creation game and stand out from the competition. It contains 100+ creative prompts that will spark your imagination and help you craft captivating and engaging content that resonates with readers across any industry. You'll get great content creating prompts like, If you could be your own coach and advise yourself from one year ago, what would the advice be?
 What type of product or service in your industry would be attractive to someone earning $X and above?
 What lessons have taken longer than expected to ...

Generative AI represents a groundbreaking frontier in the realm of artificial intelligence, where machines not only learn from data but also create new data, mimicking the inventive processes of human creativity. This book is a comprehensive guide that explores the depths of generative AI, from foundational concepts to advanced applications, and provides a rich array of hands-on projects and real-world case studies.Why Generative AI? In recent years, generative AI has transformed from a niche area of research to a central pillar of AI innovation, with profound implications for various ...

Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real-world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why "That's the way it's always been done" will leave you without any customers.

The world we know of today is changing, and businesses are starting to take their social media and marketing more seriously. As social media has made a significant acknowledgment for improving the portfolio and online presence of individual businesses, nearly every industry has recognized the excellent benefits and values of social media marking.

Create amazing business opportunities with the power of social media! If you're looking for real ways to earn money, or grow your business with social media, a system that's flexible and works whether you're just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should listen to this book. With Social Media: Master Strategies for Social Media Marketing, you will understand how Social Media is shaping business today - and why it is so effective. You'll find out why it's essential to use Facebook, Instagram, Twitter, and YouTube to promote your company - and to build an online community!

Social media entertainment is today’s watchword. What started humbly in 2006 with YouTube has now proliferated into multiple global networking and marketing sites. When TikTok entered the niche, many of them were performing extremely well on the stage. In that context, TikTok performed admirably well. Consider a new plant sowed on an unknown land becoming a giant tree full of bloom, supporting life and sustaining others in its neighborhood. Well, the analogy may not seem too strange when TikTok’s performance is surveyed.

Nev Schulman is the host of the wildly popular TV series Catfish which investigates online relationships to determine whether they are based on truth or fiction (spoiler: it's almost always fiction).

Inside, you will find a foolproof system that will not only help you determine the true focus of your blog, but also how to be seen as an absolute authority in your field. You will also learn how to properly identify your audience to ensure you are giving them the content they want, not just in terms of usefulness, but in terms of true enjoyment, so you can be sure they will stick around to the very end of everything you write.

In its short life, TikTok has changed the social media game and has encouraged millions of users, young and old, to join in on the fun. It is the most popular among Generation Z, those born between 1995 and 2010, but that doesn’t mean those are the only people on there. TikTok is known for its short-form videos that showcase everything from lip-syncing to makeup transformations to fun dances. It became very popular very quickly, and it is continuing to grow. If you are interested in becoming internet famous, then listen and learn how to use TikTok!

Facebook is an active platform for entertainment and news, as well as a social networking place for friends and family. However, the same platform plays an important role for many business owners and marketers in identifying and reaching out to their target audience as well as increasing their sales.

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Josh Brandon, author of The Compassion and Critical Thinking Workbook and founder of My Podcast Workshop, delivers Influence, a social media philosophy built on over two decades' experience as a media influencer, broadcaster, talent coach, and public speaker. With a focus on covering the basics of media responsibility, Influence is a book crafted for the social media personality just starting their journey or the already established social media personality looking to become a bigger brand.