Content Creation

MSNBC anchor and media maven Greta Van Susteren presents the most practical, thorough, and accessible guide around to living well on social media. From answering basic questions like "What's the best site for you?" to "How to Tweet" and "What does it mean to 'tag' someone?" to addressing important moral and behavioral issues like how to protect your privacy, how to avoid being roasted online, and whether it's okay to get your news from Facebook, this is the essential handbook for anyone who wants to stay up to date with today's changing technology.

Communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is an audiobook about what it means to live in the world social media has wrought—whether you’re constantly connected or have deleted your accounts forever.

Il commercio on-line è un'attività molto diffusa ed è in continua crescita. Tuttavia, non bastano un sito, un carrello e dei prodotti per essere un buon venditore (seller). La cura del processo di vendita infatti non può e non deve limitarsi esclusivamente a fornire un servizio e dei prodotti di qualità, ma deve concentrarsi su tutti quei fattori coinvolti nell'acquisto e nella vendita che hanno ripercussioni sulla psicologia del cliente. In questo audiolibro ci concentreremo sulla costruzione di un sito piacevole per il visitatore e sulle regole imprescindibili di cura del cliente, o customer care, che tenga conto di tutto il processo di navigazione, ricerca, selezione e acquisto del prodotto, fino ai processi post vendita come la consegna della merce, la gestione di eventuali problemi e critiche da parte del cliente.

Throughout this book, you’ll learn how to understand your audience, craft a content strategy, and master the techniques of photography, video editing, and storytelling. You’ll also discover how to leverage social media platforms effectively, create visually appealing content, and analyze the performance of your creations

In this transformative guide, Podcast Coach and #1 Bestselling Author Christine Blosdale equips ambitious business owners like you with the superpowers of podcasting, empowering you to become a true marketing superhero. With Christine’s two decades of expertise in broadcasting and podcasting, along with her simple and fun coaching style, you'll be able to craft captivating content, amplify your brand, and captivate audiences like never before.

New edition in March 2025. Learn by doing! The detailed step by step instructions in "SharePoint Online Exercises" are intended for content creators and other SharePoint users who already know the basics of SharePoint but want to be able to create customized solutions for their organization. By working with the exercises, you will learn to create solutions for common business processes and practice many things that are useful to manage in SharePoint. The modern experience is in focus, but the classic experience is also represented. A modern hub family and a classic site collection are ...

In The Accidental Youtuber, embark on a journey with Peter as he shares his rollercoaster ride from orphan to YouTube success. With a blend of candid storytelling and actionable insights, this book unveils the secrets behind creating engaging content, growing a loyal audience, and monetizing your passion on the world's largest video platform.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.

In this two-book bundle, learn how to engage your online audience for maximum profit. Learn how to properly identify your audience to ensure you are giving them the content they want, not just in terms of usefulness, but in terms of true enjoyment in Content Marketing. Then, as your skills and following grows, learn how you can gain experience in Affliate Marketing, so you can turn your marketing skills into an online business opportunity with a high potential for profit.

The chapters in this audiobook will discuss how important it is to have your online presence and how you can do it in the right way. With its flexible and sophisticated nature, WordPress can be easy to learn if you have the right guide. With this book, you will have in-depth knowledge not only about the basics of WordPress but also about certain advanced technicalities that will help your website stand out from the others. Being the most popular CMS or content management system in today's world, WordPress has several benefits to offer, and you should not stay behind.

The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people.

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.

Questo libro ti può essere utile prima degli altri libri di content marketing. Sul mercato si trovano innumerevoli contenuti, gratuiti o a pagamento, ricchi di consigli pratici su come creare i tuoi contenuti di marketing. Questo libro ti insegna a comprendere e a definire con precisione prima il contenuto e poi il marketing del contenuto e allo stesso tempo rivendica il fatto che viene prima il contenuto del marketing, cioè che è il contenuto il cuore pulsante di ogni azione di marketing. Scoprirai che il contenuto è un oggetto ben più complesso di quanto in genere lo si consideri. E comprenderai strutturalmente che il contenuto non è il mezzo della comunicazione, ma il suo fine.

The secret to blogging success, all starts with the content you create, and how much value you provide to your readers. Blogging isn't just for sharing your thoughts with the world; it has become a leading platform for real business. Most people read blogs for selfish reasons or for just entertainment. Their loyalty largely depends on how much value or engagement you provide.

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

If your podcast doesn’t have as many listeners as you want, you have an important decision to make. You can keep doing what you’re doing (and continue to be ignored). Or you can make a few, simple changes to your existing podcast and create episodes designed to grow your audience. This book guides you, step-by-step, through 101 different episode templates that are easy to follow and proven to attract listeners. It explains exactly why these episodes work to build and strengthen an audience and why they’ll work for you. If you want more podcast listeners, this book is for you.

You can use AI tools to help create posts for your social media platforms. AI can assist with content creation, scheduling, analytics, and more. Here are some AI tools and how they can help you manage and grow your social media presence: Using AI tools can significantly streamline your social media management, allowing you to focus more on strategy and engagement.

In the realm of social media, where creativity and connection converge, Pinterest emerges as a visual wonderland. "Mastering Pinterest: The Art of Pins, Boards, and Social Influence" is your gateway to harnessing the full potential of this captivating platform, transforming it into a powerful tool for personal and professional growth.

What if you could master the art of financial independence? What if when disaster strikes, your sword is already drawn, and you're ready to defend your freedom? The enemy is at your gates - whether it be debt, losing your job or family emergencies - you need to have a plan. You have all the weapons you need within you. But without a mentor those skills can fall by the wayside, unknown and untapped. Let me show you how to master the five elements of your business breakthrough.