Consumer Research

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

In Randomistas, Andrew Leigh tells the stories of radical researchers who overturned conventional wisdom in medicine, politics, economics, law enforcement and more. From finding the cure to scurvy to discovering what policies really improve literacy rates, randomistas have shaped life as we know it - but they often had to fight to conduct their trials and have their findings implemented. In the tradition of Malcolm Gladwell, Randomistas is a brilliant and entertaining exploration of a hidden but vital foundation of modern life.

In sechs Stufen zu besseren Verkaufsergebnissen. Wer seinem Kunden wie einem Gegner begegnet, darf sich über seine Verkaufsergebnisse nicht wundern. Heuchler verkaufen schlechter. Gabriele Stöger und Hans Stöger zeigen in diesem Buch, dass es auch anders geht. Die Dienstleistung kann in vielen Bereichen optimiert und verbessert werden. Produkte und Dienstleistungen gut zu verkaufen, bedeutet nicht, mit Tricks zu arbeiten, sondern Service und Verkauf kundenfreundlicher zu gestalten. Mit positiver Einstellung und Sympathie werden nicht nur die Verkaufsergebnisse besser, auch die Kunden werden zufriedener.

Today, more than ever, buyers are craving "human-to-human" contact and the meaningful connections that have been lost in the big wide world of overly curated social media and impersonal chat bots. This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset.

Ratschläge und Tipps zum Thema: Verkaufen leicht gemacht! Verkaufen ist hart, denn nicht jeder Kunde springt auf die Ratschläge und Tipps eines Verkäufers gleich gut an. Trotzdem fordern Unternehmen und Verkaufsleiter gleichermaßen immer und immer wieder, auch in schwierigen Zeiten die Verkaufszahlen zu steigern. Dieses Hörbuch beweist: Wer es sich leichter macht, ist ein guter Verkäufer. Weniger Fachkenntnis und Fleiß entscheiden über den Erfolg, sondern vor allem Menschenkenntnis.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.

In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale. This book is more than just a guide, it's a manifesto for African influencers ready to harness the true power of their creative content and capitalize on the wealth of opportunities awaiting them.

¡Más de mil millones de usuarios están en Facebook! ¿Eres empresa? ¡Te enseñamos a aprovecharlo! Se acabó eso de: "las redes sociales están de moda". Hoy, muchas personas en el mundo tienen una cuenta en esta red social y las empresas ya se están beneficiando de este fenómeno. En este libro encontrarás lo que necesitas para que tu empresa haga entrada triunfal en este portal.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

The most novel collection of unknown insights about Africa's consumer markets.

Das Buch soll Dir einen praktischen Einstieg in die Wirtschaftspsychologie bieten. Hierzu werden Dir insgesamt 46 verschiedene wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie präsentiert. Wir laden Dich ein, Dich gemeinsam mit unserem fiktiven Charakter Florian in die Welt der Wirtschaftspsychologie einzutauchen, in der Du erfährst, welche Entscheidungen Florian aufgrund der wirtschaftspsychologischen Phänomene in seinem (neuen) Unternehmen trifft. Starte noch heute Deine Reise in die Welt der Wirtschaftspsychologie!

This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This first series will teach you how to develop your personal finance mindset. You will learn how to save more money, invest smarter, pay off your debts, tax planning, early retirement and more. Based on proven and tested principles, this complete personal finance guide is the ultimate resource for you to learn the personal finance techniques effectively and actionable steps to apply the strategies in your financial life.

Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others - and with 20 obstacles, 40 tons of ice and 500,000 litres of grade-A mud set over 10 to 12 miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, founder Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe.

In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.

If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.

Persuasion: The Definitive Guide to Understanding Influence, Mind Control, and NLP is a comprehensive guide to unlocking the potential every person possesses to achieve any goal and overcome any obstacles in life.

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

Fair trade, eco villaggi, transition towns, banche del tempo, slow fashion: è il vocabolario del consumo critico, in cui contano non solo il prezzo e la qualità dei prodotti ma anche il comportamento dei produttori e la sostenibilità ambientale e sociale della filiera produttiva. Una rivoluzione degli stili di vita, che può trasformare i processi decisionali promuovendo la capacità di creare nuovi legami di solidarietà dentro e fuori il mondo del lavoro.