Consumer Research

Lista de productos
    • The First Step on the Journey to Customer Centricity
    • De: Peter Fader, Bruce Hardie, Michael Ross
    • Narrado por: Walter Dixon
    • Duración: 4 h y 42 m
    • Fecha de lanzamiento: 03-14-23
    • Idioma: Inglés
    • 5 out of 5 stars 2 calificaciones
    • In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

    • The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
    • De: David R. Bell
    • Narrado por: Tom Parks
    • Duración: 6 h y 38 m
    • Fecha de lanzamiento: 07-15-14
    • Idioma: Inglés
    • 4 out of 5 stars 20 calificaciones
    • Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors....

    Precio regular: $20.00 o 1 crédito

    Sale price: $20.00 o 1 crédito

  • Precio regular: $28.79 o 1 crédito

    Sale price: $28.79 o 1 crédito

    • Why America Spends while the World Saves
    • De: Sheldon Garon
    • Narrado por: Ken Maxon
    • Duración: 13 h y 48 m
    • Fecha de lanzamiento: 09-21-12
    • Idioma: Inglés
    • 4 out of 5 stars 5 calificaciones
    • If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • How Your Company Can Use the Internet of Things to Win in the Outcome Economy
    • De: Bruce Sinclair
    • Narrado por: Scott Pollak
    • Duración: 7 h y 10 m
    • Fecha de lanzamiento: 07-22-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 2 calificaciones
    • This essential guide provides an in-depth look into IoT - how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

    • How Algorithms Are Shaping Our Lives and How We Can Stay in Control
    • De: Kartik Hosanagar
    • Narrado por: Joe Knezevich
    • Duración: 5 h y 58 m
    • Fecha de lanzamiento: 03-12-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 35 calificaciones
    • A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • The Power of Emotion in a Noisy World
    • De: Jeff Goldenberg
    • Narrado por: Jeff Goldenberg
    • Duración: 1 h y 33 m
    • Fecha de lanzamiento: 04-16-25
    • Idioma: Inglés
    • sin calificaciones
    • In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands.

    Precio regular: $6.95 o 1 crédito

    Sale price: $6.95 o 1 crédito

    • How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
    • De: Steven Quartz, Anette Asp
    • Narrado por: James Patrick Cronin
    • Duración: 10 h
    • Fecha de lanzamiento: 08-18-15
    • Idioma: Inglés
    • 4 out of 5 stars 126 calificaciones
    • Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • How to Reimagine Customer Experience to Transform Your Business
    • De: Joseph A. Michelli
    • Narrado por: Joseph A. Michelli
    • Duración: 4 h y 24 m
    • Fecha de lanzamiento: 03-26-24
    • Idioma: Inglés
    • sin calificaciones
    • It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience....

    Precio regular: $10.47 o 1 crédito

    Sale price: $10.47 o 1 crédito

    • How Successful Retailers Win Customers in an Era of Endless Disruption
    • De: Barbara E. Kahn
    • Narrado por: Lisa Larsen
    • Duración: 5 h
    • Fecha de lanzamiento: 11-13-18
    • Idioma: Inglés
    • 4 out of 5 stars 24 calificaciones
    • In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

    Precio regular: $13.75 o 1 crédito

    Sale price: $13.75 o 1 crédito

    • The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
    • De: Steve Lohr
    • Narrado por: Steve Lohr
    • Duración: 6 h y 33 m
    • Fecha de lanzamiento: 03-10-15
    • Idioma: Inglés
    • 4 out of 5 stars 117 calificaciones
    • Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies....

    Precio regular: $17.09 o 1 crédito

    Sale price: $17.09 o 1 crédito

    • The Power of Influencers to Elevate Your Brand
    • De: Neal Schaffer
    • Narrado por: Stu Gray
    • Duración: 6 h y 36 m
    • Fecha de lanzamiento: 03-17-20
    • Idioma: Inglés
    • 5 out of 5 stars 10 calificaciones
    • If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable....

    Precio regular: $19.79 o 1 crédito

    Sale price: $19.79 o 1 crédito

    • How the Government and Big Business Sold Us Well-Being
    • De: William Davies
    • Narrado por: Jack Hawkins
    • Duración: 8 h y 31 m
    • Fecha de lanzamiento: 04-14-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 98 calificaciones
    • What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Find out....

    Precio regular: $18.59 o 1 crédito

    Sale price: $18.59 o 1 crédito

    • Why Your World, Work, and Brain Are Being Creatively Disrupted
    • De: Nick Bilton
    • Narrado por: Mike Chamberlain
    • Duración: 8 h
    • Fecha de lanzamiento: 09-14-10
    • Idioma: Inglés
    • 3.5 out of 5 stars 106 calificaciones
    • Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Listen to find out more....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • Actionable CX Strategies to Better Understand, Attract, and Retain Customers
    • De: Debbie Levitt
    • Narrado por: Debbie Levitt
    • Duración: 16 h y 35 m
    • Fecha de lanzamiento: 02-15-23
    • Idioma: Inglés
    • 5 out of 5 stars 3 calificaciones
    • Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • Demystifying How We Think and Why We Act
    • De: Tim Ash
    • Narrado por: Tim Ash
    • Duración: 5 h y 16 m
    • Fecha de lanzamiento: 07-21-20
    • Idioma: Inglés
    • 5 out of 5 stars 27 calificaciones
    • Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
    • De: Sinan Aral
    • Narrado por: Mike Chamberlain
    • Duración: 14 h y 38 m
    • Fecha de lanzamiento: 09-15-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 91 calificaciones
    • Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health....

    Precio regular: $20.25 o 1 crédito

    Sale price: $20.25 o 1 crédito

    • Behavioral Economics for Marketers
    • De: Rebecca L. Sullivan
    • Narrado por: Rebecca L. Sullivan
    • Duración: 10 h y 1 m
    • Fecha de lanzamiento: 06-14-23
    • Idioma: Inglés
    • 5 out of 5 stars 1 calificación
    • Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • De: Colin Ryan
    • Narrado por: Colin Ryan
    • Duración: 5 h y 1 m
    • Fecha de lanzamiento: 01-24-23
    • Idioma: Inglés
    • sin calificaciones
    • If you apply even one tenth of the things I learned in my journey to better understand our emotions and behaviors around money, I guarantee you’ll have greater success in making money, beating debt, and reaching your dream career....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
    • De: Shep Hyken
    • Narrado por: Timothy Andrés Pabon
    • Duración: 4 h y 41 m
    • Fecha de lanzamiento: 11-13-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 39 calificaciones
    • This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

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