Consumer Research

Lista de productos
    • How Bad Habits Became Big Business
    • De: David T. Courtwright
    • Narrado por: Qarie Marshall
    • Duración: 9 h y 15 m
    • Fecha de lanzamiento: 05-06-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Precio regular: $19.31

    • De: Malcolm Gladwell
    • Narrado por: Edson Matus
    • Duración: 9 h y 6 m
    • Fecha de lanzamiento: 12-14-17
    • Idioma: Español
    • 4.5 out of 5 stars 123 calificaciones
    • En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos....

    Precio regular: $15.29

    • The Customer CEO Business Fable About How to Profit from the Power of Your Customers
    • De: Chuck Wall
    • Narrado por: Don Hagen
    • Duración: 1 h y 37 m
    • Fecha de lanzamiento: 12-10-13
    • Idioma: Inglés
    • 4.5 out of 5 stars 3 calificaciones
    • Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....

    Precio regular: $6.00

    • The Real Reason Features and Benefits Selling Doesn't Work
    • De: Greg Nanigian
    • Narrado por: Graham Rowat
    • Duración: 3 h y 48 m
    • Fecha de lanzamiento: 12-29-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 19 calificaciones
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Precio regular: $11.17

    • Antitrust in the New Gilded Age (Columbia Global Reports)
    • De: Tim Wu
    • Narrado por: Marc Cashman
    • Duración: 4 h y 12 m
    • Fecha de lanzamiento: 11-13-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 222 calificaciones
    • From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....

    Precio regular: $13.50

    • The Experience When Business Meets Design
    • De: Brian Solis
    • Narrado por: Steven Menasche
    • Duración: 6 h y 25 m
    • Fecha de lanzamiento: 05-11-17
    • Idioma: Inglés
    • 4 out of 5 stars 20 calificaciones
    • Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....

    Precio regular: $24.06

    • Lessons in Looks and Culture from the K-Beauty Capital
    • De: Elise Hu
    • Narrado por: Elise Hu
    • Duración: 8 h y 21 m
    • Fecha de lanzamiento: 05-23-23
    • Idioma: Inglés
    • 5 out of 5 stars 39 calificaciones
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Precio regular: $18.00

    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • De: James Surowiecki
    • Narrado por: Erik Singer
    • Duración: 5 h y 53 m
    • Fecha de lanzamiento: 05-20-04
    • Idioma: Inglés
    • 4 out of 5 stars 223 calificaciones
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Precio regular: $18.13

    • How to Learn What Customers Need but Don't Tell You
    • De: Andrea Olson
    • Narrado por: Rachel Perry
    • Duración: 4 h y 53 m
    • Fecha de lanzamiento: 06-14-22
    • Idioma: Inglés
    • 5 out of 5 stars 3 calificaciones
    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

    Precio regular: $17.19

    • 3rd Edition
    • De: Wolfgang Stroebe, Bob M. Fennis
    • Narrado por: Nigel Patterson
    • Duración: 19 h y 40 m
    • Fecha de lanzamiento: 08-03-21
    • Idioma: Inglés
    • 5 out of 5 stars 3 calificaciones
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Precio regular: $25.79

    • Mastering the Hidden Forces That Determine Your Success
    • De: Ron Willingham
    • Narrado por: Ron Willingham
    • Duración: 2 h y 16 m
    • Fecha de lanzamiento: 02-05-10
    • Idioma: Inglés
    • 4.5 out of 5 stars 71 calificaciones
    • Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques....

    Precio regular: $11.24

    • The Brave New World of Food and Drink
    • De: Paco Underhill
    • Narrado por: Adam Barr, Aden Hakimi, Karissa Vacker
    • Duración: 7 h y 23 m
    • Fecha de lanzamiento: 01-04-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 20 calificaciones
    • In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways....

    Precio regular: $14.99

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • De: Eric Siegel
    • Narrado por: Nicolas D. Frantela
    • Duración: 10 h y 7 m
    • Fecha de lanzamiento: 12-30-15
    • Idioma: Inglés
    • 4 out of 5 stars 235 calificaciones
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Precio regular: $24.95

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16

    • Persuade Without Pushing and Gain Without Giving In
    • De: Dr. John Ullmen, Mark Goulston MD
    • Narrado por: Arthur Morey
    • Duración: 7 h y 28 m
    • Fecha de lanzamiento: 04-28-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 25 calificaciones
    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

    Precio regular: $19.79

  • Precio regular: $11.17

    • Why the Key to Fixing Everything Is All of Us
    • De: Jon Alexander
    • Narrado por: Jon Alexander, Brian Eno
    • Duración: 8 h y 52 m
    • Fecha de lanzamiento: 11-14-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 5 calificaciones
    • "Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

    Precio regular: $28.37

    • Truth and Lies About Why We Buy
    • De: Martin Lindstrom
    • Narrado por: Don Leslie
    • Duración: 7 h y 22 m
    • Fecha de lanzamiento: 10-21-08
    • Idioma: Inglés
    • 4 out of 5 stars 758 calificaciones
    • Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....

    Precio regular: $15.75

    • How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
    • De: Dakin Campbell
    • Narrado por: Brian Troxell
    • Duración: 11 h y 47 m
    • Fecha de lanzamiento: 07-26-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 10 calificaciones
    • A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO, Going Public is a character-driven narrative centered on the last five years....

    Precio regular: $25.19

    • The Pursuit of Success, Love and What It All Means
    • De: Scott Galloway
    • Narrado por: Scott Galloway
    • Duración: 3 h y 35 m
    • Fecha de lanzamiento: 06-13-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....

    Precio regular: $13.07

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