Consumer Research

Lista de productos
    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • De: Joey Coleman
    • Narrado por: Joey Coleman
    • Duración: 9 h y 28 m
    • Fecha de lanzamiento: 04-03-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 810 calificaciones
    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

    Precio regular: $18.00

    • Innovative Sourcing and Logistics for a Fiercely Competitive World
    • De: Suman Sarkar
    • Narrado por: Christopher Lane
    • Duración: 5 h y 32 m
    • Fecha de lanzamiento: 06-22-17
    • Idioma: Inglés
    • 4 out of 5 stars 250 calificaciones
    • When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....

    Precio regular: $20.00

    • Ten Easy Rules to Make Sense of Statistics
    • De: Tim Harford
    • Narrado por: Tim Harford
    • Duración: 10 h y 24 m
    • Fecha de lanzamiento: 02-02-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 752 calificaciones
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Precio regular: $18.00

    • The Power of Mimetic Desire in Everyday Life
    • De: Luke Burgis
    • Narrado por: Luke Burgis, Sean Patrick Hopkins
    • Duración: 8 h y 54 m
    • Fecha de lanzamiento: 06-01-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 836 calificaciones
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Precio regular: $14.99

    • How Stories Go Viral and Drive Major Economic Events
    • De: Robert J. Shiller
    • Narrado por: Susan Osman, Robert J. Shiller - introduction
    • Duración: 11 h y 7 m
    • Fecha de lanzamiento: 10-01-19
    • Idioma: Inglés
    • 4 out of 5 stars 455 calificaciones
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Precio regular: $16.34

    • The Future Is Immersive
    • De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrado por: Graham Rowat
    • Duración: 5 h y 40 m
    • Fecha de lanzamiento: 12-19-23
    • Idioma: Inglés
    • 3.5 out of 5 stars 5 calificaciones
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Precio regular: $13.99

    • Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
    • De: David Hoffeld
    • Narrado por: David Hoffeld
    • Duración: 7 h y 52 m
    • Fecha de lanzamiento: 11-15-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 279 calificaciones
    • The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....

    Precio regular: $15.75

    • Your 7 Triggers to Persuasion and Captivation
    • De: Sally Hogshead
    • Narrado por: Sally Hogshead
    • Duración: 8 h y 41 m
    • Fecha de lanzamiento: 08-10-10
    • Idioma: Inglés
    • 4 out of 5 stars 777 calificaciones
    • What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

    Precio regular: $19.79

  • Precio regular: $17.19

    Se incluye en la membresía Plus
  • Precio regular: $19.79

    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • De: James Surowiecki
    • Narrado por: Grover Gardner
    • Duración: 9 h y 29 m
    • Fecha de lanzamiento: 05-19-04
    • Idioma: Inglés
    • 4 out of 5 stars 1,288 calificaciones
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Precio regular: $16.16

    • How Successful Companies Transform New Customers into Loyal Champions
    • De: Donna Weber
    • Narrado por: Donna Weber
    • Duración: 5 h y 1 m
    • Fecha de lanzamiento: 12-08-21
    • Idioma: Inglés
    • 4 out of 5 stars 12 calificaciones
    • Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....

    Precio regular: $19.95

    • How Mobile Intelligence Will Change Everything
    • De: Michael Saylor
    • Narrado por: LJ Ganser
    • Duración: 8 h y 43 m
    • Fecha de lanzamiento: 05-20-13
    • Idioma: Inglés
    • 4.5 out of 5 stars 103 calificaciones
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    Precio regular: $19.95

    • The Science of Smarter Spending
    • De: Elizabeth Dunn, Michael Norton
    • Narrado por: B.J. Harrison
    • Duración: 5 h y 29 m
    • Fecha de lanzamiento: 10-21-13
    • Idioma: Inglés
    • 4 out of 5 stars 419 calificaciones
    • If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

    Precio regular: $19.95

    • From Factory to Front Door - Why Everything Has Changed About How and What We Buy
    • De: Christopher Mims
    • Narrado por: James Fouhey
    • Duración: 11 h y 23 m
    • Fecha de lanzamiento: 09-14-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 206 calificaciones
    • Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....

    Precio regular: $24.29

    • Using Brain Science to Build Better Products
    • De: John Whalen PhD
    • Narrado por: Mitchell Dorian
    • Duración: 4 h y 43 m
    • Fecha de lanzamiento: 05-18-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 65 calificaciones
    • User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

    Precio regular: $11.17

    • The Science of Shopping
    • De: Paco Underhill
    • Narrado por: Mike Chamberlain
    • Duración: 12 h
    • Fecha de lanzamiento: 05-05-11
    • Idioma: Inglés
    • 4 out of 5 stars 330 calificaciones
    • Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....

    Precio regular: $19.74

  • Precio regular: $19.95

    • The Untold Story of Multi-Level Marketing
    • De: Robert L. FitzPatrick
    • Narrado por: Robert L. FitzPatrick
    • Duración: 12 h y 7 m
    • Fecha de lanzamiento: 12-01-21
    • Idioma: Inglés
    • 5 out of 5 stars 78 calificaciones
    • Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world....

    Precio regular: $24.95

    • The Hidden Forces That Shape Behavior
    • De: Jonah Berger
    • Narrado por: Keith Nobbs
    • Duración: 6 h y 58 m
    • Fecha de lanzamiento: 06-14-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 520 calificaciones
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Precio regular: $14.99

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