Consumer Marketing

Lista de productos
    • A New Way to See in Business and Life
    • De: Gillian Tett
    • Narrado por: Imogen Church
    • Duración: 10 h y 40 m
    • Fecha de lanzamiento: 06-08-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 88 calificaciones
    • While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior....

    Precio regular: $19.49 o 1 crédito

    Sale price: $19.49 o 1 crédito

    • How to Take Control of the Customer Conversation
    • De: Matthew Dixon, Brent Adamson
    • Narrado por: Matthew Dixon, Brent Adamson
    • Duración: 5 h y 43 m
    • Fecha de lanzamiento: 02-10-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 9 calificaciones
    • Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....

    Precio regular: $18.88 o 1 crédito

    Sale price: $18.88 o 1 crédito

    • A Complete Practical Approach
    • De: Krishna Kumar Singh
    • Narrado por: Virtual Voice
    • Duración: 18 h y 57 m
    • Fecha de lanzamiento: 04-04-25
    • Idioma: Inglés
    • sin calificaciones
    • Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result, ...

    Precio regular: $12.00 o 1 crédito

    Sale price: $12.00 o 1 crédito

    Se incluye en la membresía Plus
    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • De: Robert Cialdini, María Serrano Giménez - translator
    • Narrado por: José Manuel Vieira
    • Duración: 10 h
    • Fecha de lanzamiento: 06-08-23
    • Idioma: Español
    • 4.5 out of 5 stars 18 calificaciones
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Precio regular: $17.99 o 1 crédito

    Sale price: $17.99 o 1 crédito

    • The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
    • De: Ryan Levesque
    • Narrado por: Tom Parks
    • Duración: 6 h y 7 m
    • Fecha de lanzamiento: 07-02-19
    • Idioma: Inglés
    • 4 out of 5 stars 94 calificaciones
    • In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

    • The Tiny Clues That Uncover Huge Trends
    • De: Martin Lindstrom
    • Narrado por: Ricco Fajardo
    • Duración: 8 h y 4 m
    • Fecha de lanzamiento: 02-23-16
    • Idioma: Inglés
    • 4 out of 5 stars 583 calificaciones
    • Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Understand Your Customer's Buying Process and Maximize Your Sales
    • De: Kevin Davis
    • Narrado por: Stephen Bowlby
    • Duración: 6 h y 27 m
    • Fecha de lanzamiento: 10-02-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 8 calificaciones
    • Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....

    Precio regular: $12.57 o 1 crédito

    Sale price: $12.57 o 1 crédito

    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • De: James Surowiecki
    • Narrado por: Grover Gardner
    • Duración: 9 h y 29 m
    • Fecha de lanzamiento: 05-19-04
    • Idioma: Inglés
    • 4 out of 5 stars 1,288 calificaciones
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Precio regular: $16.16 o 1 crédito

    Sale price: $16.16 o 1 crédito

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • De: Matt Johnson PhD, Prince Ghuman
    • Narrado por: Roger Wayne
    • Duración: 8 h y 59 m
    • Fecha de lanzamiento: 05-19-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 45 calificaciones
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Precio regular: $13.97 o 1 crédito

    Sale price: $13.97 o 1 crédito

    • Lessons in Looks and Culture from the K-Beauty Capital
    • De: Elise Hu
    • Narrado por: Elise Hu
    • Duración: 8 h y 21 m
    • Fecha de lanzamiento: 05-23-23
    • Idioma: Inglés
    • 5 out of 5 stars 36 calificaciones
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • How Technology Brought Us Together and Why It Might Drive Us Apart
    • De: Rachel Botsman
    • Narrado por: Caroline Baum
    • Duración: 10 h y 34 m
    • Fecha de lanzamiento: 11-14-17
    • Idioma: Inglés
    • 4.5 out of 5 stars 77 calificaciones
    • From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....

    Precio regular: $21.83 o 1 crédito

    Sale price: $21.83 o 1 crédito

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16 o 1 crédito

    Sale price: $17.16 o 1 crédito

  • Precio regular: $29.90 o 1 crédito

    Sale price: $29.90 o 1 crédito

  • Precio regular: $11.17 o 1 crédito

    Sale price: $11.17 o 1 crédito

    • Psychology, Neuroscience, and the Human Side of Economics
    • De: David Orrell
    • Narrado por: Al Kessel
    • Serie: Hot Science Series
    • Duración: 5 h y 45 m
    • Fecha de lanzamiento: 06-29-21
    • Idioma: Inglés
    • 4 out of 5 stars 7 calificaciones
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Precio regular: $13.71 o 1 crédito

    Sale price: $13.71 o 1 crédito

    • Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
    • De: Robert Wachter
    • Narrado por: Benjamin Wachter
    • Duración: 11 h y 7 m
    • Fecha de lanzamiento: 03-27-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 311 calificaciones
    • While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. This riveting audiobook offers the prescription for getting it right....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
    • De: Lawrence Ingrassia
    • Narrado por: Sean Patrick Hopkins
    • Duración: 8 h y 34 m
    • Fecha de lanzamiento: 01-28-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 292 calificaciones
    • A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy....

    Precio regular: $14.99 o 1 crédito

    Sale price: $14.99 o 1 crédito

    • How the World's Top Companies Use Human Insight to Create Great Experiences
    • De: Janelle Estes, Andy MacMillan
    • Narrado por: Lexi Mae
    • Duración: 6 h y 8 m
    • Fecha de lanzamiento: 02-15-22
    • Idioma: Inglés
    • 5 out of 5 stars 1 calificación
    • User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

    Se incluye en la membresía Plus
    • De: Malcolm Gladwell
    • Narrado por: Edson Matus
    • Duración: 9 h y 6 m
    • Fecha de lanzamiento: 12-14-17
    • Idioma: Español
    • 4.5 out of 5 stars 123 calificaciones
    • En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos....

    Precio regular: $15.29 o 1 crédito

    Sale price: $15.29 o 1 crédito

    • Antitrust in the New Gilded Age (Columbia Global Reports)
    • De: Tim Wu
    • Narrado por: Marc Cashman
    • Duración: 4 h y 12 m
    • Fecha de lanzamiento: 11-13-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 222 calificaciones
    • From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

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