Consumer Behavior

Lista de productos
    • The Science of Shopping
    • De: Paco Underhill
    • Narrado por: Mike Chamberlain
    • Duración: 12 h
    • Fecha de lanzamiento: 05-05-11
    • Idioma: Inglés
    • 4 out of 5 stars 330 calificaciones
    • Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....

    Precio regular: $19.74

    • Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
    • De: Robert B. Cialdini PhD
    • Narrado por: Ricardo Juarez
    • Duración: 12 h y 17 m
    • Fecha de lanzamiento: 02-16-22
    • Idioma: Portuguese
    • 4.5 out of 5 stars 21 calificaciones
    • Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

    Precio regular: $17.27

    • The Future Is Immersive
    • De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrado por: Graham Rowat
    • Duración: 5 h y 40 m
    • Fecha de lanzamiento: 12-19-23
    • Idioma: Inglés
    • 3.5 out of 5 stars 5 calificaciones
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Precio regular: $13.99

    • How Bad Habits Became Big Business
    • De: David T. Courtwright
    • Narrado por: Qarie Marshall
    • Duración: 9 h y 15 m
    • Fecha de lanzamiento: 05-06-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Precio regular: $19.31

    • How Mobile Intelligence Will Change Everything
    • De: Michael Saylor
    • Narrado por: LJ Ganser
    • Duración: 8 h y 43 m
    • Fecha de lanzamiento: 05-20-13
    • Idioma: Inglés
    • 4.5 out of 5 stars 103 calificaciones
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    Precio regular: $19.95

    • Why the Future of Business Is Selling Less of More
    • De: Chris Anderson
    • Narrado por: Christopher Nissley
    • Duración: 7 h y 56 m
    • Fecha de lanzamiento: 07-11-06
    • Idioma: Inglés
    • 4 out of 5 stars 1,122 calificaciones
    • Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....

    Precio regular: $22.49

    • Mastering the New Marketing Mindset for Tomorrow's Consumers
    • De: Raja Rajamannar
    • Narrado por: Josh Childs
    • Duración: 6 h y 12 m
    • Fecha de lanzamiento: 02-09-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 85 calificaciones
    • Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....

    Precio regular: $19.79

    • Why the Subscription Model Will Be Your Company's Future - and What to Do About It
    • De: Tien Tzuo, Gabe Weisert
    • Narrado por: Dan Woren, Tien Tzuo
    • Duración: 7 h y 41 m
    • Fecha de lanzamiento: 06-05-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 357 calificaciones
    • Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning....

    Precio regular: $15.75

    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • De: Robert Cialdini, María Serrano Giménez - translator
    • Narrado por: José Manuel Vieira
    • Duración: 10 h
    • Fecha de lanzamiento: 06-08-23
    • Idioma: Español
    • 4.5 out of 5 stars 18 calificaciones
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Precio regular: $17.99

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • De: Eric Siegel
    • Narrado por: Nicolas D. Frantela
    • Duración: 10 h y 7 m
    • Fecha de lanzamiento: 12-30-15
    • Idioma: Inglés
    • 4 out of 5 stars 235 calificaciones
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Precio regular: $24.95

    • Your 7 Triggers to Persuasion and Captivation
    • De: Sally Hogshead
    • Narrado por: Sally Hogshead
    • Duración: 8 h y 41 m
    • Fecha de lanzamiento: 08-10-10
    • Idioma: Inglés
    • 4 out of 5 stars 777 calificaciones
    • What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

    Precio regular: $19.79

    • How Incentives Really Work
    • De: Uri Gneezy
    • Narrado por: Jonathan Todd Ross
    • Duración: 9 h y 27 m
    • Fecha de lanzamiento: 03-21-23
    • Idioma: Inglés
    • 4 out of 5 stars 47 calificaciones
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Precio regular: $19.95

    • 25 Behavioural Biases That Influence What We Buy
    • De: Richard Shotton
    • Narrado por: Simon Cole
    • Duración: 5 h y 1 m
    • Fecha de lanzamiento: 08-24-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 107 calificaciones
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Precio regular: $19.95

    • Charting a Path from Chaos to Clarity
    • De: Peter Atwater
    • Narrado por: Peter Atwater
    • Duración: 9 h y 26 m
    • Fecha de lanzamiento: 07-25-23
    • Idioma: Inglés
    • 4 out of 5 stars 20 calificaciones
    • Behavioral economics pioneer Peter Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable—if we know what to look for....

    Precio regular: $18.00

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16

    • How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
    • De: Susan Wilner Golden
    • Narrado por: Petrea Burchard
    • Duración: 5 h y 59 m
    • Fecha de lanzamiento: 06-14-22
    • Idioma: Inglés
    • 5 out of 5 stars 5 calificaciones
    • Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age....

    Precio regular: $17.19

    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • De: Roger Dooley
    • Narrado por: Mark Ashby
    • Duración: 7 h y 14 m
    • Fecha de lanzamiento: 07-09-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 30 calificaciones
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    Precio regular: $17.19

    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • De: Clotaire Rapaille
    • Narrado por: Barrett Whitener
    • Duración: 6 h y 29 m
    • Fecha de lanzamiento: 08-23-07
    • Idioma: Inglés
    • 4.5 out of 5 stars 419 calificaciones
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    Precio regular: $21.48

    • How to Motivate Buyers in the Age of Infinite Media
    • De: Mathew Sweezey
    • Narrado por: Daniel Henning
    • Duración: 7 h y 56 m
    • Fecha de lanzamiento: 05-12-20
    • Idioma: Inglés
    • 5 out of 5 stars 11 calificaciones
    • We are in the midst of a media revolution. Ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" makes conventional marketing models obsolete....

    Precio regular: $17.19

    • Marketing Practices of the Supermarkets in the Changing Global Business Environment
    • De: G. Hossain
    • Narrado por: Virtual Voice
    • Duración: 1 h y 45 m
    • Fecha de lanzamiento: 04-07-25
    • Idioma: Inglés
    • sin calificaciones
    • About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote ...

    Precio regular: $3.99

adbl_web_global_use_to_activate_webcro805_stickypopup