Consumer Behavior

Unlock the secret to captivating audiences and going viral with "Marketing Magic with Tiktok – Unleashing Viral Power, How to Captivate Audiences on Tiktok." This book dives deep into the strategies you need to turn Tiktok into a powerhouse marketing tool for your business, whether you're a small startup or an established brand. Learn how to conduct effective marketing research on TikTok, discover the latest trends, and leverage the platform's algorithm to your advantage. Perfect for small business owners, this guide walks you through creating engaging content, mastering hashtag ...

Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse. With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.

Secrets the world's best salespeople don't want you to know...finally revealed by Robert Moore, so that you can triple your sales - in any market! Quick question: Imagine yourself closing more deals and making more sales, faster and easier than ever before. How does it feel? Well, that's exactly the purpose of this audiobook: to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more money.

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful. Even the smart, the hardworking and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature take-no-prisoners style, has developed a dynamic formula for a life well lived.

Chi era Elmer Wheeler e perché è così importante conoscere e seguire i suoi principi sulla vendita a così tanti anni di distanza? Perché Elmer Wheeler, classe 1904, oltre a essere considerato il più grande venditore al dettaglio di tutti i tempi, può vantare l'investitura di primo venditore "scientifico" della storia. Con il suo lavoro sul campo, infatti, Wheeler ha letteralmente traghettato il marketing e la vendita nell'epoca moderna, fondandolo su princìpi sicuri - verificati nel corso di decenni di esperienza diretta - e su modelli replicabili in ogni settore della comunicazione e della vendita di un prodotto o servizio.

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.

Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).

Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.

As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.