Computer Career

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.

Unlock the Secrets of Generative AI: Transform Your Creativity and Career in Just 7 Days! Ready to discover how AI can save you hours of work and transform your career or hobby?

Master Artificial Intelligence in no time, even if you're a total beginner or a tech novice with our essential guide — Empower your career and simplify your daily life! Does the world of AI and machine learning seem intimidating, complex, or out of reach? Are you interested in diving into the realm of AI but have no idea where to start? Are you overwhelmed by endless information and complex terminologies that seem to make AI learning more challenging? You're not alone!

This book is a consolidation of 16+ years of experience, knowledge, and tips gathered while working in the Information Technology Industry.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring.

Based on more than 40 interviews with Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

In 2015 Manoush Zomorodi, host of WNYC's popular podcast and radio show Note to Self, led tens of thousands of listeners through an experiment to help them unplug from their devices, get bored, jump-start their creativity, and change their lives. Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. In this fascinating new audiobook, Manoush explains the connection between boredom and original thinking.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."

Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.

Are you leading your team—or is AI leading you? Generative AI for Leaders is the essential playbook for business transformation in the age of Artificial Intelligence. Designed for executives, project leads, and innovation champions, this audiobook delivers a clear, strategic roadmap to navigate the complexity, uncertainty, and potential of AI deployment—without drowning in technical jargon. With billions spent and 70% of initiatives failing to scale, the question isn’t whether to implement AI—but how to do it right.

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.

An official ITIL® Licensed product, ITIL® Foundation Essentials is a distillation of critical information - no waffle or padding; just exactly what you need to understand how to pass the ITIL Foundation exam. Created for self-study candidates, ITIL community training delegates, itSMF/BCS members, and V2 Foundation Certificate holders who have yet to take an upgraded exam, this pocket guide is fully aligned with the ITIL 2011 core volumes.

Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. The book addresses real-life problems faced by practitioners on a daily basis and explains scientifically sound solutions using math, supported by code and examples.