Computer Business

The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. To survive, every industry and organization will have to transform itself in multiple ways. O'Reilly explores what the next economy will mean for the world and every aspect of our lives - and what we can do to shape it.

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

Las primeras cuatro décadas del internet nos han proporcionado, entre otros avances, el correo electrónico, la "world wide web", las redes sociales, y el almacenamiento en la nube. Todo ello, nos ha permitido reducir los costes de investigar, colaborar, e intercambiar información y ha ocasionado la aparición de nuevos medios de comunicación y entretenimiento.

Cybersecurity for Entrepreneurs is your essential guide to understanding and defending your business from the ever-evolving landscape of online threats. Written specifically for small business owners and entrepreneurs, this book simplifies complex cybersecurity concepts and equips you with practical strategies to safeguard your operations, data, and reputation.

Technology - at least in theory - is improving our productivity, efficiency, and communication. The one thing it's not doing is making us happier. We are experiencing historically high levels of depression and dissatisfaction. But it doesn't have to be that way. Technology can drive - not diminish - human happiness.

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.

Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon.

In this book, Ryan goes over his play-by-play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short-term attention. This book is based on quality content and a lasting strategy that will help you close sales from social media, whether you are a brand new start up or a billion dollar company.

"The Cybersecurity Blueprint for Executives" transforms complex cyber challenges into clear, actionable strategies for business leaders. Authors Marco Ryan and Andrew Fitzmaurice draw upon their expertise across government, academia, and business to provide answers you need.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

Want to know the secret to becoming an expert software engineer and getting any job you want? The answer is simple: experience. In this book, I will show you the system I use to design, develop, and deliver open source software; steer you away from the mistakes I’ve made along the way; and help you build an impressive résumé of projects that’ll get you that job you’ve always wanted, and in time, will earn you the right to call yourself an expert.

Do you wish to learn how to hack? Has your personal space or business been under cyber attack? You wish to learn how these things work so that you can protect yourself, your family and your business from all the forms of these cyber attacks? Well if so, then you’re in luck! Because this book is a comprehensive step by step beginners guide to learn ethical hacking with Kali Linux and use it to protect yourself from cyber attack.

An innovative trend combining technology with economics is unraveling behemoth industries - including corporations, banks, farms, media conglomerates, energy systems, governments, and schools - that have long dominated business and society. Size and scale have become a liability. A new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, and "renting" technology platforms to build businesses for hyper-focused markets, enabling them to grow big without the bloat of giant organizations.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.

Whether you are a student with a startup idea, a budding entrepreneur, a seasoned business owner looking to take advantage of artificial intelligence in your business, or just an individual looking to achieve financial freedom, the AI Entrepreneur's Handbook is your ticket to making it big in this new world of ChatGPT and AI.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.