Computer Business

Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama

Curious about AI, but unsure how it works? Want to tap into the lucrative potential of this rapidly advancing technology? Unlock the immense potential of AI with this transformative book! Welcome to Fundamentals of Artificial Intelligence & Large Language Models, the second in a series of books crafted to help you join a movement toward a more financially fruitful future.

Are you fascinated by artificial intelligence but overwhelmed by complex jargon or unsure where to start? You're not alone—and this guide is here to help. Whether you're exploring AI to boost your career, optimize your business, or simply stay ahead of the curve, Launch into AI Mastery offers a beginner-friendly roadmap designed for adults with busy schedules and no technical background.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

In just 72 hours, you’ll learn how to unlock the full power of ChatGPT—no tech experience required. Whether you're a business owner, student, creator, or everyday user, this guide gives you step-by-step tools to get real results with AI.

Step into the transformative world of Artificial Intelligence with this exclusive book bundle featuring Unlock AI for Beginners and Understanding Generative AI for Business Leaders. Whether you're exploring AI for the first time or seeking strategic insights for your business, this bundle provides everything you need to embrace AI with confidence.

Outsmart the competition and turn effort into success with AI! Running a business today feels like a marathon, doesn't it? With fierce competition and high customer expectations, it seems like you're constantly being pulled in many directions. Cutting costs while boosting productivity isn't just a goal—it's your daily challenge. What if a tool could turn these challenges into growth opportunities? That tool is AI and ChatGPT. Businesses using AI have seen employee performance improve by 40% and customer complaints drop by the same margin.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

Integrating AI into your business is key to your success… and if you don’t start incorporating it now, you’re going to be left behind. No matter what your experience or understanding is right now, you can harness the power of AI in your business… All you need is a strong foundation to build from – and you’re about to get everything you need to know to create it.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

In their groundbreaking book Human + Machine, Accenture technology leaders Paul Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their businesses and their bottom lines. Now those companies and other pioneers across industries are reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift - how artificial intelligence is becoming less artificial and more intelligent.

Convertir ChatGPT en un cajero automático va más allá de las promesas superficiales al brindarle estrategias comprobadas para construir una empresa sostenible de trabajo desde casa. Además, este libro desbloquea el inmenso potencial de ChatGPT y le ayuda a transformar su experiencia de trabajo desde casa en un viaje rentable y satisfactorio.

Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work - and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing". So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.

What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.

Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business. 2025 UPDATED EDITION - all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms.