Communication Storytelling

Si estamos compartiendo una oportunidad de negocio con un nuevo prospecto, orientando a un equipo de trabajo o aconsejando a un hijo, nuestro objetivo no es solo informar. Cuando comunicamos cualquier tipo de información—llámalo propuesta, plan, consejo, proyecto o enseñanza—nuestra intención es motivar a otros a actuar; queremos enseñar, influir y persuadir. Descubre cómo crear y contar tus propias historias, ya sea que lo hagas para construir negocios o para establecer puentes de comunicación con quienes te rodean.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Public speaking is a process of telling stories to get a message across - if we think of it this way, then we only need to work on getting better at telling stories. We tell stories every day. We tell them to our friends, to our families, to our colleagues. We even tell them to strangers on the plane. If we learn to share our stories well, then people will have a positive association. As salespeople, we can link stories to our key points.

Dr. Neal Nybo's "Public Speaking's Six Essential Laws to Overcome Fear, Engage Any Audience, and Deliver Extraordinary Presentations" is a comprehensive guide designed to transform anyone into a confident and compelling speaker, a "Fearless Speaker." The book lays out six fundamental laws: The Law of the Fearless Nobody: Anyone can become a great speaker. Confidence stems from thorough preparation, authentic connection, and a meaningful message, not inherent talent. It uses examples like Denzel Washington's character in The Equalizer and Po in Kung Fu Panda. The Law of Starting with Story: ...

Overcoming Fear of Public Speaking is your essential guide to transforming anxiety into confidence and discovering the power of your own voice. This book addresses the fears, hesitations, and self-doubt that hold so many back from effective public speaking. With a blend of psychological insights, practical exercises, and real-world examples, it leads you through every stage of becoming a confident, compelling speaker. Whether you’re presenting in a boardroom, delivering a speech at a wedding, or pitching an idea, this book gives you the tools to speak with assurance, clarity, and impact. ...

Storytelling acts as a fantastic teaching tool that imparts life lessons to people of all ages. Storytelling has proved its durability and importance beyond any shadow of a doubt, beginning with the dawn of civilization and continuing in this era of almost immediate access to all knowledge. It has influenced our world in a number of ways, some of which are boringly simple to see and understand, and some of which remain more mysterious and enigmatic in meaning.

Transform the Way You Connect, Inspire, and Influence—One Story at a Time. Have you ever struggled to tell a story that truly captivates your audience? Maybe you’ve admired natural storytellers who effortlessly inspire a team, entertain a crowd, or make a lasting impression. The truth is, storytelling isn’t magic—it’s a skill anyone can learn. In Applied Storytelling, Victor Odåsnac introduces a Simple Formula—Desire + Conflict = Resolution—that makes storytelling easy, impactful, and accessible to all. Whether you’re leading a meeting, sharing a personal anecdote, or ...

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

"Writing is structure,” William Goldman said, but too often aspiring writers plunge into their work without grasping this fundamental principle. Story structure is one of the most important concepts for a writer to understand - and ironically, one of the least frequently taught. In this book, New York Times best-selling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games.

Unleash the power of your words and transform the world with Public Speaking Unleashed! In this comprehensive guide, you'll discover the skills, strategies, and mindset necessary to become a confident and compelling public speaker. From mastering the art of persuasion, storytelling, and rhetoric, to adapting to different speaking environments and audiences, to delivering successful virtual presentations and webinars, you'll learn how to captivate your audience and deliver a message that resonates. With actionable tips, real-world examples, and inspiring insights, Public Speaking Unleashed ...

Improv instructor and writer Jorjeana Marie presents the first book to harness the creative power of improvisation exercises to help both aspiring and seasoned authors defeat writer's block and generate new ideas. Introducing the rules and techniques of improvisation as they apply to fiction writing, improv instructor and writer Jorjeana Marie addresses each major element of storytelling by applying writer's-block-busting games and inner-critic-quieting exercises to get the creative ideas flowing.

Stop Shouting. Start Connecting. "Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." —Marty Neumeier, The Brand Gap Tired of yelling into the void, hoping donors notice your mission? Raise Your Voice: A Cause Manifesto is your playbook to ditch the noise and craft a message that turns supporters into champions. StoryBrand Certified Guide and Brand Strategist Brian Sooy distills decades of expertise into bold, actionable strategies that help mission-driven leaders—like you—cut through the clutter....

Are you ready to take your consulting career to the next level? Look no further than this advanced consulting handbook for consultants! This comprehensive guide will provide you great insights and proven strategies to empower you to excel in the complex and dynamic world of consulting! In this book, you’ll discover the advanced communicaton and interpersonal skills you need to success! We’ll dive into advanced presentation skills, advanced facilitation techniques, executive presence and influence, storytelling for consulting, advanced negotiation skills, emotional intelligence, conflict...

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Storytelling is an essential business skill. We use stories in a variety of ways to attract customers, partners, investors, and build our team. Your audience needs to understand why you do what you do, and your powerful storytelling skills must emotionally hook them. A pie chart can’t communicate emotionally the way stories do. This book will teach you how to put your listeners in a “Mind Movie” so that they see it, taste it, smell it, touch it, and most of all, feel it—so that your leadership becomes magnetic, memorable, and impactful to drive the results you seek.

Use storytelling to influence people and move them to action. Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more.