Channel Partners

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

How do you build and manage a channel of over 2,000 resellers serving over 100,000 customers across 30 countries? From a small corner of the world where English isn't the primary language. Navision did just that! When Microsoft took over in 2002, the total turnover of and around Navision's products was DKK 17 billion (USD 3.4B) and the entire ecosystem employed over 20,000 people. 5,460 Miles from Silicon Valley describes how two Danish tech companies got off to a great start, became domestic market leaders and developed into international companies that Microsoft eventually acquired for ...

Dive into the dynamic world of local advertising with "Local Advertising Triumph", your definitive and comprehensive guide to navigating the news aggregator landscape. This book is designed to turn you into a savvy advertiser, ready to capitalize on the potential within your local businesses and revolutionize your advertising strategy. Understanding the local advertising ecosystem is paramount, a fact which "Local Advertising Triumph" emphasizes right from the first chapter. It offers a nuanced understanding of news aggregator websites and their role in local advertising, preparing you for ...