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A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to read your EMT textbook in preparation for the NREMT Exam. However, the truth is that the NREMT is a challenging computer adaptive test, meaning the difficulty of the questions are adjusted based on the responses you provide. It is normal to have some anxiety about taking this test. The NREMT only allows a certain number of attempts to pass the test. Thorough preparation is therefore essential.

The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling “video tape review” of the industry’s last decade, enabling us to rethink what’s possible in a negative demand category.

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Buckle up and get ready for a raw, unfiltered ride as Josh Goodman goes from being a guy who couldn't get a drink in a busy bar to building a multimillion-dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce. Travel with Goodman to Ireland, where he spent a week driving around the entire country to secure his first business partners—who eventually tried to put him out of business. Then, visit northern Austria and discover how he landed the deal that brought his business back to life.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Public Procurement: Principles, Categories and Methods (2nd Edition) is a foundational guide for public procurement practitioners, policymakers, students, and project stakeholders seeking clear, practical, and principled instruction in procurement processes. Written by Jorge A. Lynch T.—a seasoned international procurement practitioner with nearly three decades of experience—this volume forms part of the Procurement ClassRoom Series, a learning initiative committed to bridging theory and practice in public and donor-funded procurement. Updated to reflect the latest global developments ...

Yes, I'm a real university professor. And yes, I have hosted countless pub trivia competitions for many years. I've pitted other professors against each other, against teams of graduate students, undergraduate students, and even against teams made up of people who have nothing but disdain for the college elite! In this collection of trivia questions, I am sharing the actual questions used in those pub competitions: 700 questions divided into 10 quizzes, with the answers (along with some context where needed) at the end of each quiz. Use this book to host your own trivia night, to challenge ...

the Writing On The Wall Global Magazine- Issue 5, by Author Reneé Drummond-Brown and tried, tested and true poets from across the sphere is an influential elixir. The magazine is loaded from A to Z with: abstracts, alliteration, assonance, attitudes, BIO’S, citations, confessions, drama, end-stops, excerpts, extracts, fables, forewords, hyperbole, imagery, justification, knowledge, lyres, lyrics, memories, metaphors, narratives, novels, onomatopoeia, passages, personification, précises, publications, reflections, repetitions, résumés, reviews, rhythm, rhymes, similes, stanzas, stories...

Haiku Anyone? Poetry Book, by author Reneé Drummond-Brown, covers natural occurrences in nature, animals and moments in time. Some common themes throughout the book focus on ethical impressions: love, loss and landscapes in poetic art form of “precept upon precept” capturing the haikus simplistic and direct expressions.

There’s no denying that women of color are portrayed as exceptional gems with oceanic depths in Reneé Drummond-Brown’s Black Exotic Pearls: Poetry Book. The ebony beauties are very aware of what to hold inside and what can be shared openly. She knows that she’s the original Mother of all living Pearls. She’s real. She’s authentic. She’s sincere. Her culture is from the west-south side of the northeast sea. Where foreign seas meet and mingle it’s indisputable that black pearls are always a good choice (catch if you will). But those that channel-surf that colorful ocean and ...

Conquer Nursing Pharmacology: Your Guide to Medication Classes, Safe Dosing, and Clinical Use offers a concise, focused review of essential pharmacological concepts for nursing students and professionals preparing for exams. This guide is designed to supplement—not replace—comprehensive study materials, helping readers reinforce core principles, clarify confusing topics, and identify areas that may require deeper study. Each chapter walks through foundational content such as how medications are absorbed, distributed, and excreted, and then applies that knowledge across major drug ...

Read Between the Lines Poetry Book, by author Reneé Drummond-Brown, depicts precept upon precept, line upon line, little here and a little there, stroke by stroke, mark by mark, ink by ink, stripe by stripe, link by link, stain by stain, and blood by blood.

the Writing On The Wall Global Magazine- Issue 1 by Author Reneé Drummond-Brown and tried, tested and true poets from across the sphere is an influential elixir. The magazine is loaded from A to Z with: abstracts, alliteration, assonance, attitudes, BIO’S, citations, confessions, drama, end-stops, excerpts, extracts, fables, forewords, hyperbole, imagery, justification, knowledge, lyres, lyrics, memories, metaphors, narratives, novels, onomatopoeia, passages, personification, précises, publications, reflections, repetitions, résumés, reviews, rhythm, rhymes, similes, stanzas, stories,...

Race is one of the most elusive phenomena of social life. While we generally know it when we see it, it's not an easy concept to define. Social science literature has argued that race is a Western concept that emerged with the birth of modern imperialism, whether in the 16th century or the 18th century. This book points out that there is a disjuncture between the way race is conceptualized in the social sciences and in recent natural science literature. In the view of some proponents of natural-scientific perspectives, race has a biological - and not just a purely social-dimension.

Embark on an illuminating journey into the remarkable world of superconductors with our intriguing new eBook, "Wired for Success." This compelling read offers an in-depth understanding of the science, history, and categories of superconductors. It explores the universe of superconductors from its early days to the current era of high-temperature superconductors. Expanding beyond the scientific realm, "Wired for Success" delves into the economic aspects of superconductors, providing insights into manufacturing costs and the fluctuations in superconductor economics. The dynamics of the ...

Did you know that Amazon users publish an estimated 1.4 million books per year? Some estimates place the number of books uploaded to the platform at more than 1,500 per day! That’s a lot of competition. Sure, you can let your family and friends know about your book release. You can host release parties and giveaway events to your heart’s content and still not break into that coveted “bestseller” slot. But what if there was a way to make your novel, memoir or instructional manual stand out? What if you could shortcut the line to gain that little yellow flag that marks your new ...