Career War

Even if we live within sight of the sea, it is easy to forget that our world is an ocean world. The open ocean, that vast expanse of international waters, begins just a few miles out and spreads across three-fourths of the globe. It is a place of storms and danger, both natural and manmade. And at a time when every last patch of land is claimed by one government or another, it is a place that remains radically free.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

If you are going to hire and maintain the best of the best, employers need to wake up and realize that there is a war going on for talented, dependable people. Winning the War for Talent is a step-by-step guide to becoming and remaining an "Employer of Choice" and winning the war for talent. Employers can create a place talented people want to work, and more importantly, stay.

Mike Hayes has lived a lifetime of once-in-a-lifetime experiences. He has been held at gunpoint and threatened with execution. He’s jumped out of a building rigged to explode, helped amputate a teammate’s leg, and made countless split-second life-and-death decisions. He’s written countless emails to his family, telling them how much he loves them, just in case those were the last words of his they’d ever read. Outside of the SEALs, he’s run meetings in the White House Situation Room, negotiated international arms treaties, and developed high-impact corporate strategies.

With Schwarzkopf is Gus Lee's remembrance of his mentor and friend H. Norman Schwarzkopf, and his firsthand account of how Schwarzkopf shaped his life. In 1966, Lee, a junior-year cadet at West Point, was bright, athletic, and popular. He was also on the verge of getting kicked out. Nearing the bottom of his class due to his penchant for playing poker and reading recreationally instead of studying engineering, he was assigned a new professor: then-Major Norman Schwarzkopf.

Using Sun Tzu's revered The Art of War as a point of inspiration and reference, Michael Waddington offers up bite-size pieces of advice, snippets of strategy, and countless nuggets of wisdom he's accumulated over hundreds of trials. Instead of dwelling on the logistics and technicalities of trial practice, The Art of Trial Warfare illustrates the habits of a successful trial attorney. It speaks eloquently to the art of attack, of exploiting weaknesses, and of leveraging each success.

One of his biographers called him "a complex man: a born leader, a brilliant soldier, a devoted husband, a proud father; intelligent, instinctive, brave, compassionate, vain, egotistical, and arrogant." As that description suggests, every account of Erwin Rommel's life must address what appears to be its inherent contradictions.

This book serves as a guide for men who are tired of being tired and are looking for the tools they need to step back into their power as masculine leaders, rebuid their confidence, and defeat the war against mediocrity.

Robert E. Lee scholar H. W. Crocker III is an esteemed Civil War historian. Skillfully summarizing Lee’s life, Crocker clearly extracts leadership lessons from the storied career of the South’s beloved leader and applies them to today’s business worldUnder General Lee’s management, a rag-tag army of poor farmers—vastly outnumbered, outgunned, under-supplied, and under-fed—consistently routed Union troops. Brilliantly seizing strategic opportunities, Lee stunned his foes and inspired his soldiers. He was decisive, focused, and humble.

Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.

The “missions” of the business battlefield are not dissimilar from actual military battlefields… establishing the desired end state, describing and assigning the necessary tasks, designing and task-organizing the unit to best support mission accomplishment, assembling and developing the team, and achieving operational unity of effort via timely and precise communications. The risks associated with both battlefields are similar as well. It is almost inevitable that soldiers may die or become wounded in combat and their units may suffer loss.

Terrorism and radicalization came to the forefront of news and politics in the US after the unforgettable attacks of September 11th, 2001. When George W. Bush famously asked "Why do they hate us?," the President echoed the confusion, anger and fear felt by millions of Americans, while also creating a politicized discourse that has come to characterize and obscure discussions of both phenomena in the media.

Composed in the 5th century BC, Sun Tzu's Art of War is the earliest-known treatise on military strategy, and is still hugely popular around the world for its perceptive tactical advice to commanders on how to win at war with minimal bloodshed. Aimed at all those who want to study the text in depth, this is the first step-by-step guide to the famous treatise, breaking down the 13 chapters of the original into 200 easily digested lessons, from 'do not press a desperate enemy' to 'control your troops through bond of loyalty' to "when you are weak, beware attack".

Why were the American POWs imprisoned at the Hanoi Hilton so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational culture that can be used to develop high-performance teams everywhere. The authors offer examples from both the POWs’ time in captivity and their later professional lives that identify, in real-life situations, the characteristics necessary for sustainable, high-performance teamwork.

The Art of War is an ancient Chinese military treatise from roughly the 5th century BC and attributed to Sun Tzu, "master sun". It is composed of 13 chapters, each devoted to a different set of skills or art related to warfare.

A Deluxe Personal Success Collection including three timeless classics, each introduced by scholar of esotericism, Mitch Horowitz.

In dynamic, fiercely competitive markets you must have confidence in your business strategy, especially when the future of your company is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team in a safe workshop environment. In Competitive Success: Building Winning Strategies with Corporate War Games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step.

Americans have long been fascinated by the Civil War, marveling at the size of the battles, the leadership of the generals, and the courage of the soldiers. The battles have been subjected to endless debate among historians and the generals themselves. David Farragut and David Dixon Porter: The Lives and Careers of the Adoptive Brothers Who Became the U.S. Navy’s First Admirals chronicles their backgrounds, and how they gained the experiences that proved so critical for the Civil War. You will learn about Farragut and Porter like never before.

Civil War historian Earl J. Hess presents a compelling biography of Braxton Bragg, the commander of the Confederate Army of Tennessee from the summer of 1862 to the end of 1863.

No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership. In First Man In, he shares the core lessons he’s learned over the course of his fascinating, exhilarating life. Special forces training is no walk in the park. The rules are strict, and they make sure you learn the hard way, pushing you beyond the limits of what is physically possible. There is no mercy. Even when you are bleeding and broken, to admit defeat is failure.