Career Strategy

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

A quick-and-easy guide to core business and career concepts - no MBA required. The ability to negotiate a deal. Confidence to oversee staff. Complete, accurate monitoring of expenses. In today's business world, these are must-have skills. But all too often, comprehensive business books turn the important details of best practices into tedious listening that would put even a CEO to sleep. From hiring and firing to strategizing and calculating revenues, Negotiating 101 is an easy-to-understand road map of today's complex business world.

A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed. The Lean Strategy harnesses that power and delivers a new way of creating value from lean.

Jack is a stressed out CEO of a once great business, Stackflow. But after a pandemic, supply chain chaos, labor market fluctuations, and his own failed strategic initiatives, Jack is struggling to keep his head above water—and the company's. Like nearly every other CEO in history, Jack is working endless hours away from his family, who is quickly losing patience. During those long days, he's cobbling together ideas and goals—and still not seeing meaningful results.

Are you ready to step into the leader you were always meant to be? Do you sometimes doubt your voice, question your impact, or wait for permission to lead? It’s time to stop holding back—and start leading with clarity, courage, and purpose. In Leadership: Mastering Influence, Strategy, and Growth, Adina Brunetti delivers a motivational book that redefines what it means to lead in today’s world.

We all agree momentum is such a powerful force, so why are we not learning how to leverage it in business? In Momentum, Seth Lewis busts the myth that momentum is just luck and outlines a proven measurable strategy to create explosive momentum in life and business. This book will help you immediately unlock momentum in any business or leadership role. Whether you’re a business leader or you want to achieve maximum success in your career, this book will help you create an action plan and create the life of your dreams!

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.

Balanced scorecards and operational dashboards measure organizational performance, and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then teaches Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice.

Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.

Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.

Unequaled is the client service professional's guide to getting ahead and achieving professional goals. You're smart and hardworking, but guess what - so is everyone else. So how do you stand out? You need to distinguish yourself in order to get ahead, but simply being good at your job is not enough. Moving up is about soft skills, networking, client connections, emotional intelligence, and your personal reputation. This audiobook is a frank and candid guide to what it really takes to succeed in the field.

It's no secret that steering a business has become dramatically more complex and uncertain in our modern era. Constant exploration of new territory by teams is the name of the game. Yet most companies are stuck with yesterday's approach to problem solving. Having reached the highest levels of the Fortune 500, digital disrupter Atif Rafiq has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

Ever since strategy gained currency as an organizational concept in the 1960s, there's been confusion about how to define it. Strategy isn't a detailed plan of action. Nor is it a corporate vision or an objective or a mission statement. Strategy is not what to think. It's how to think. Most books on strategy focus on external strategy: competition with rivals in business or overcoming the enemy on the battlefield. This book is different.

Struggling with an ingrained negative attitude? There's real hope for you! You can change and become a winner. You can develop the attitude of mind which brings peace, courage, and success.

In today's digital age, creating captivating and influential content is more important than ever. But how do you craft content that resonates with your target audience and drives real results? The answer lies in mastering the art of practical content strategy and marketing, and "Content Chemistry" is your ultimate guide.