Career Strategy

Informed by interviews with corporate strategists at leading companies around the world, eminent consultants at firms such as Bain, the Boston Consulting Group, and McKinsey & Co., and the internal archives of strategic innovators such as General Electric and Shell, this book provides vivid insights into the trials and tribulations of practice innovation in strategy, and stresses the hard work of the little recognized and sometimes eccentric innovators within the profession.

In today's digital age, creating captivating and influential content is more important than ever. But how do you craft content that resonates with your target audience and drives real results? The answer lies in mastering the art of practical content strategy and marketing, and "Content Chemistry" is your ultimate guide.

Do you feel comfortable delivering bad news? Do you look forward to speaking in public? Do you enjoy networking? Is it easy for you to speak your mind and be assertive with friends and colleagues? If you answered no to any of these questions, this book can help!

Most people are either so afraid to speak in public that they never get started or they are so confident they step on stage with no idea what they are doing. Either way, they fail. Speaking is not a sport for amateurs. It’s a profession. And like all professions you need comprehensive training to succeed. But not any kind of training. You need structured training that includes a step-by-step system that you can replicate for every speech you give. Persuasive speaking is complicated. To succeed on stage, you need more than a beginning, middle, and end.

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

The literature of ideas. When author Pamela Sargent used those words to describe science fiction in 1975, the genre had exploded into the literary mainstream. As a literature of ideas, science fiction has proven to be a powerful metaphor for the world around us, offering a rich tapestry of imagination through which to explore how we lead, how we think, and how we interact. To Boldly Go assembles more than 30 writers from around the world to help us better understand ourselves through the lens of science fiction.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

The Diversity Recruiting Blueprint is a comprehensive guidebook that offers practical solutions for talent leaders who want to create a more inclusive and diverse workforce through effective recruiting practices. This book provides a proven framework for executing a successful diversity recruiting plan and addresses the roadblocks that hinder diversity recruiting strategy.

A new, important and pragmatic vision on what the job of the boss is in an age of lean/flat/agile organizations, self-organizing teams, and mass collaboration, when bosses are expected to disappear, countering conventional wisdom of the media and management gurus.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

Gripping and darkly comic, Breaking Twitter takes listeners inside the battle between one of the most intriguing, polarizing, influential men of our time – Elon Musk – and the company that owns our world’s best hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.

Few works in human history have shaped the course of warfare, strategy, and leadership as profoundly as The Art of War by Sun Tzu. Written over 2,500 years ago during China’s Warring States period, this timeless treatise transcends its origins as a military manual, offering wisdom that applies not only to warfare but to politics, business, diplomacy, and personal growth. At its core, The Art of War is a philosophy of strategy—one that emphasizes intelligence, adaptability, and the mastery of conflict through knowledge rather than brute force.

Struggling with an ingrained negative attitude? There's real hope for you! You can change and become a winner. You can develop the attitude of mind which brings peace, courage, and success.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems.

This book is not about lean. This book is about how to become lean. Lean strategy brings to a company a purpose of existence, belonging, influence, trust, and conscious leadership among its managers. It strengthens the autonomy and responsibility of individual employees and ultimately provides an everyday feeling of collaborative winning. This is my strategic approach to lean. Lean strategy consists of two parts. The first is to help you understand the problem. The second part of the book is a kind of manual.

Sigue a Kasumi, quien toma el control de las operaciones de la empresa de confitería de su padre. Con ayuda de su mentor y gerente de planeación de negocios, Takeda, formula un plan viable para cambiar el rumbo del negocio, construir confianza entre los actores clave de su empresa y convencer con éxito al CEO para que implemente el plan en toda la compañía. En este libro aprenderás importantes herramientas de análisis de negocios, como FODA y evaluación estratégica, y la manera de aplicarlas en cualquier situación empresarial real.

Stop wasting time with directional trading and start now to discover advanced option strategies by dramatically increasing your earning opportunities. Option trading allows you to limit potential losses on your capital by building potentially unlimited gain strategies. With options trading, you can better control the risk and decide to build non-directional positions that allow you to earn as time passes or volatility changes.

You can make money from home, and it's not even that difficult! With the help of this audiobook, you'll finally be able to take control of your life much sooner than you ever thought possible! Whether you simply want more free time to spend with your family or you want to become a digital nomad, traveling from country to country doing whatever you want, this audiobook will give you the knowledge needed to do just that.