Career Strategy

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

You can spend years grinding away on YouTube without ever making money or building your audience. Or you can decide to discover how to create a massive audience on YouTube and get the exposure you deserve. In the modern world, no brand can gain worldwide recognition without a solid social media game. Instagram is the most important platform to create the exposure you and your business deserve.

Once, I believed success came from tireless effort and chasing every opportunity. But as jobs came and went, a revelation dawned: the work landscape had transformed without my notice. But rather than despair, I found strength in faith and a strategy for this new world. This book unveils that strategy.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.

Explore the captivating story of Julius Caesar, the military genius and political mastermind whose actions reshaped the Roman Republic and laid the foundations for the Roman Empire. Julius Caesar was a figure of immense ambition and strategic brilliance, and a complex personality who blended political acumen with unmatched military prowess. This book lets you look into Caesar's life in more detail, exploring his motivations, explaining his rise to power, and considering his enduring legacy. From his early days in Rome to his dramatic assassination, Caesar's journey is a testament to the ...

The challenges in operating a successful tax practice have been steadily increasing with stiff competition and new technology making it more difficult than ever to achieve profits and life balance. If you don't have today's knowledge to navigate the ever-changing tax preparation industry, you may be on the path to frustration and stagnation. Whether your dream is to make some extra money doing taxes seasonally, own a lifestyle business where your employees will run the show for you seamlessly, or to grow a multi-office tax business empire, this is the blueprint for success.

The timeless original text; required listening for any business-person or athlete interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle. Includes a soundtrack entitled "The Mysterious Sound of Wind in the Bamboo", a 43-minute 14-track collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

In this innovative book, Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters, Salenbacher reveals how to use brand positioning methodology to discover where to go next.

The Art of War is an ancient Chinese military treatise dating from the fifth century BCE). The work, attributed to the ancient Chinese military strategist Sun Tzu (Sunzi), comprises 13 chapters, each devoted to an aspect of warfare and its application to military tactics and strategy. It contains a detailed analysis of the Chinese military, from weapons and strategy to rank and discipline as well as the importance of intelligence and espionage in war.

Big Bang Disruptions are new products and services that enter the market better and cheaper than established products, seemingly overnight. Larry Downes and Paul F. Nunes offer critical insights and strategies companies are using not just to protect themselves but to create and appropriate disruptive innovations for themselves. The authors detail the four stages of big bang innovation and show leaders how to see disruptions headed their way - and take action before it’s too late.

Tax time is the most feared phase of the year for most people. It's a full-time job to keep up with the intricacies of tax law and accounting, but it's not your full-time job. You've got to run a business. The book provides you with the help you need in the time you have so that you can get taxes off the road and get back to work.

Unlock the secrets to success with "Strategy of Growth: Mastering Consciousness for Success"—a groundbreaking guide to achieving personal and professional transformation. In this empowering book, acclaimed entrepreneur and author Adina Brunetti reveals how to harness the power of mindset, mindfulness, and minimalism to elevate your life and business.

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

Ya sea que estés lanzando un cohete o planeando una fiesta de cumpleaños, las habilidades de gestión de proyectos son fundamentales para garantizar que todo salga a la perfección. Ahora más que nunca, las organizaciones buscan formas flexibles, rentables y eficientes de lograr sus objetivos, y la gestión de proyectos eficaz es la respuesta. No solo es una habilidad en demanda en casi todas las industrias, sino que también es una de las habilidades más transferibles que puedas adquirir.

A business lives, dies, and thrives on its talent. Whether it’s W-2 employees, freelancers, gig workers, AI bots, or a mix of all of the above, every business has to get its workforce right if it wants to remain at the top of its industry. Any company with the right people with the right skills in the right place at the right time will have the ultimate edge over its competitors. And that means few areas deserve as much priority as workforce planning and talent management.

Discover the strategies and tactics to maximize the value of your laboratory as you prepare to sell. Melissa Butterworth explains the process, as she teaches you how to become far wealthier than you could have ever dreamed. Don’t leave money on the table.