Career Strategy

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

If you’re reading this, you’re probably not on law review. That’s OK, many of the profession’s most-successful lawyers graduated near the bottom of the class. Law school grades are the principal metric used by hiring professionals―but they’re not the only one. If your grades aren’t what you’d hoped for, then you’ll need to grab the attention of hiring professionals some other way. This book will show you precisely how to do it. NOW is the time to start creating an impressive, attention-grabbing, job-getting resume. If you read this book, you’ll learn powerful new ...

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.

In today's tumultuous business environment, managers want guidance in the form of a timely theme, a unique and memorable metaphor, and outside-the-box thinking. That's precisely what Corporate Canaries delivers. The book features five core chapters revealing five common business hazards, and each lesson is accompanied by a story based on the author's grandfather's work in the coal industry, as well as an applicable "canary warning" for each theme.

The corporate world is a complex game that must be mastered in order to achieve great success and rise up the organizational ladder. There are many rewards for the winners in this game-playing environment, and as with many things in life, the corporate world can be quite brutal for the losers in this competitive ecosystem of complicated relationships and diverse behaviors that must be effectively navigated in the course of playing the strategic game. Ergo, learn to play the game of office politics or suffer the unkind consequences of being destroyed on the corporate battlefield.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

Jack is a stressed out CEO of a once great business, Stackflow. But after a pandemic, supply chain chaos, labor market fluctuations, and his own failed strategic initiatives, Jack is struggling to keep his head above water—and the company's. Like nearly every other CEO in history, Jack is working endless hours away from his family, who is quickly losing patience. During those long days, he's cobbling together ideas and goals—and still not seeing meaningful results.

Stand out from other candidates and gain access to the hidden job market. With his no-nonsense style, recruitment expert Mike Adamo will teach you the skills to sell yourself and get the job you want. Regardless of whether you are employed yet, feeling unsatisfied, or actively seeking your next opportunity, Mike will give you the tools to build your network, hone your interview skills, and take control of your career.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Are you ready to step into the leader you were always meant to be? Do you sometimes doubt your voice, question your impact, or wait for permission to lead? It’s time to stop holding back—and start leading with clarity, courage, and purpose. In Leadership: Mastering Influence, Strategy, and Growth, Adina Brunetti delivers a motivational book that redefines what it means to lead in today’s world.

Amid the turbulence of a global pandemic, worldwide social justice movements, and accelerated digital transformation, one thing is clear - work will no longer be the same. The Future of Work: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking about creating a work-from-anywhere organization, harnessing AI as part of your team, creating an inclusive culture, and building a purpose-driven organization.

This audiobook focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the listener with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.

This book will teach you the fundamentals of investing in an easy-to-understand and concise way. After you listen to this audiobook, you will be able to easily beat the market and invest without fear. You will be able to multiply your money by 10 times and live off of passive income. My formula will help anyone of any age make money in the stock market.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

With a passion for helping others and a modern approach to sharing the oils, Sarah Harnisch made it to Platinum in Young Living in 17 months. Now she's sharing her strategy in this densely-packed guide to take you from starter kit to Silver in Young Living. Understand the chessboard of network marketing and get practical advice for every aspect of your business.

Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things. Be the Best at What Matters Most is about the one essential strategy for those who are or want to be business leaders, entrepreneurs, owners, or managers. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high-quality performance, consistency, and relentless improvement.

The Bet: An Entrepreneur’s All-In Strategy to Win in Business is a one-of-a-kind road map for an entrepreneur's business, filled with inspiring and sometimes funny anecdotes from Jay's own life that show how entrepreneurial endeavors require a certain spirit, drive, and intelligence to make it in the competitive world that is business. True entrepreneurs like Jay will only become motivated by his life, his lessons, and his passion to help others grow.

With The Strategy Activation Playbook, author Aric Wood, CEO of XPLANE, teaches you how to do what he's helped organizations around the world accomplish: align and activate the people in your organization to execute your strategy and realize your vision.