Career Skills

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses, and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything, you'll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after, bulletproof problem solver who can tackle challenges at which others balk.

In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.

Is there a dream you have, or a change you want to make? But perhaps you’re feeling stuck or wonder if you’re on the wrong path. Or maybe you’ve been searching for work that aligns with your purpose - and, preferably, supports your lifestyle, too. Whatever it is, you’re ready for a shift, but you don’t know how to bridge the gap from where you are to where you want to be. You have found your guide. In Mastering the Skill of Reinvention, Coach Pamela delivers a step-by-step process for shifting gears in work or life.

In most domains of life, skill and luck seem hopelessly entangled. Different levels of skill and varying degrees of good and bad luck are the realities that shape our lives - yet few of us are adept at accurately distinguishing between the two. Imagine what we could accomplish if we were able to tease out these two threads, examine them, and use the resulting knowledge to make better decisions. In this provocative audiobook, Michael Mauboussin helps to untangle these intricate strands.

Your management interview is coming up. Nail it! You've worked hard to move your way up the corporate ladder. Now that you have a chance to be a manager or an executive, the pressure is on to show your superiors you have what it takes. Your work and your work ethic are strong, but past performance isn't enough to win you the job. Your new position depends on your ability to answer a new set of questions… Author Lavie Margolin has worked with hundreds of hiring managers, so he knows both the questions and the answers. While you're used to questions about yourself and your work, next-level ...

One wrong move can undercut your message. Believe it or not, our bodies speak louder than our words. Postures, gestures, and expressions convey reams of information - and often not what you'd expect. A smile, for example, is usually considered welcoming. But crook one corner of your mouth higher, and you project superiority, subconsciously chasing other people away. Without Saying a Word explains how even the subtlest motions have meaning.

The working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution? In Future Skills Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You'll learn which skills will be in the highest demand, why they'll command a premium price, and how to develop them.

You look good. Your resume is impressive. You fit the job description perfectly. But that's not enough to get the job you want. You need 101 Great Answers before you walk through the door.

The Execution Factor offers a straightforward approach to success - deliberately designed in a way that anyone can master. Perell flips the notion on its head that success is all about having a great idea, an advanced degree, or a high IQ. Because people around the world have achieved their dreams without any of those things. Perell believes the ability to execute is the difference between success and failure.

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from your subordinates, from those above you, and from your peers and customers. You're not alone. As Harvard Business School's Linda Hill and manager and executive Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It requires trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey and instead just learn how to get by. At worst, they become terrible bosses.

What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"

One third to one half of Americans are introverts in a culture that celebrates - even enforces - an ideal of extroversion and a cult of personality. Political leaders are charismatic, celebrities bask in the spotlight, and authority figures are assertive. It is no surprise that a quiet revolution has begun to emerge among the invisible half of the population, asserting that they are just as powerful in their own unique ways. The Irresistible Introvert embodies the spirit of this revival and breaks down the myth that charisma is reserved for extroverts only.

Have you ever felt like you're talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen - and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the tops of their fields, the secret lies in developing simple habits that can transform our communication skills, the quality of our relationships, and our impact in the world.

Strategic thinking has become a core competency for business leaders globally. Overused and under-defined, the term is often used interchangeably with other strategic management terms. This book delineates and defines strategic thinking as an advanced, conceptual cognitive capability, focusing on the nonlinear, divergent, a-rational, and informal nature of strategic thinking. This unique and practical book is an original primer of how successful strategists learn to think strategically.

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

As a manager you have to make decisions - from daily choices about team priorities to deciding which long-term innovation projects to pursue. But most decisions don't have a clear-cut answer, and assessing the alternatives and the risks involved can be overwhelming. You need a smarter approach to making the best choice possible. The HBR Guide to Making Better Decisions provides practical tips and advice to help you identify the problem, evaluate your alternatives, select the right path forward, and follow through successfully.

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

De la mano de especialistas de Harvard Business Review, en este libro se exponen las investigaciones que explican nuestras respuestas emocionales ante personas difíciles y se muestra cómo desarrollar la empatía y la resiliencia necesarias para conseguir una relaciones más positivas.