Career Skills

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

Congratulations! So, you’re all grown up and ready to spread your wings and leave the nest. But what’s next? How much will it cost? How do you build a career that will support you and one day a family of your own? As you have gotten older, you’re now taking on more responsibilities, and it will be 100% up to you to accomplish them all. There are many life skills that are NOT being taught in school! Do not worry; with or without a starting budget, you can do this!The good news is with this book you’ll be able to avoid many pitfalls and start with a strong foundation of knowledge to ...

The Focus workshop presents an engaging and inspirational learning experience and will change your life in ways you never thought possible.

Conquer the chaos of adulting and thrive, even if you feel overwhelmed or unsure right now! Have you ever thought, "Why didn’t anyone teach me how to adult?" Do you find yourself stressed about managing your finances or balancing work life with personal happiness? Do you struggle to communicate effectively in both professional and personal arenas? If you answered "yes" to any of these questions, know you're not alone. Here's a peek into a world where adulting is not a struggle but a celebration of newfound independence: The most effective strategies to create a budget that works for you A...

Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together.

Are you overwhelmed by AI jargon and complex concepts? Do you wish for a simple guide to show you how AI can transform your life and career? You’re not alone! Many people feel the same way, but with AI for Beginners, you’ll gain clarity and confidence in this ever-evolving field.

Unlock Your Full Sales Potential with the Power of Purposeful Goal Setting! Mastering Goal Setting Skills for Achieving Sales Success is your ultimate affirmation guide to crushing sales targets and transforming your mindset. Whether you're a sales rookie or a seasoned pro, this energizing book will help you harness the science of goal setting combined with the power of daily affirmations to stay laser-focused, motivated, and unstoppable. Inside, you’ll discover affirmations crafted to ignite your inner drive, boost your confidence, and sharpen your focus on what truly matters—results.

Learn conversational agility to think quickly on your feet, be incredibly smooth, funny, and clever - all at once. Goodbye awkward silences! No matter where you lie on the spectrum of awkward to engaging, witty banter is always the end goal - and it should be. Witty banter, and all the steps that lead to it, allows you to disarm and connect with anyone, immediately exit boring small talk mode, and instantly build rapport.

If you want to improve your conversational skills - and achieve greater levels of personal and professional success - The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time - and she's made her techniques available to you.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter - Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more - offers a straightforward accessible approach anyone can use to ask for and receive more.

One of the hallmark's of Brian Tracy's philosophy is that you are 100% responsible for the results in your life. While Brian Tracy has discussed this philosophy since the 1980's, it is increasingly out of place in our current cultural moment. Today there are numerous voices telling you that any of your struggles or challenges are due to other people or societal conditions that are beyond your control. But, as you'll hear in this life-changing book, the philosophy of complaint and "blaming others" is ultimately a dead-end path that leads to despair.

Soft skills are the personal qualities that make you a great communicator, problem solver, and leader on the job—and in your personal life. Soft Skills For Dummies helps you hone in on the traits you already have—or fine tune the ones that may need some extra attention—to market yourself as a workplace leader who's in touch with what today's employers are looking for: people who can lead and inspire through interpersonal communication, cultural awareness, time management, teamwork, critical thinking, and problem solving.

Facilitating with Ease! has become the go-to handbook for those who lead meetings, training, and other business gatherings. Packed with information, effective practices, and invaluable advice, this book is the comprehensive handbook for anyone who believes meetings should be productive, relevant, and as short as possible. Dozens of exercises, surveys, and checklists will help transform anyone into a skilled facilitator, and clear, actionable guidance makes implementation a breeze.

Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace.

The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.

Discover David Allen's powerful productivity principles and vastly increase your ability to work better, not harder - every day. He asks listeners what's holding them back and shows how all of us can be "ready for anything" - with a clear mind, a clear deck, and clear intentions. This is the perfect audiobook for anyone wanting to work and live at his or her very best.