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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....

What will motivate an organization’s employees to be fully engaged in the corporate purpose? How can a company be less "Big Brother knows best" and more supportive of individual employees’ pursuit of workplace meaning? Pioneer business strategist Theodore Roosevelt Malloch’s Service Leadership answers these questions and more. "Service leadership" is the service of the diversity of interests of employees and their quest for purpose under the corporate umbrella.

This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.

№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.

Are you part of the skilled trades? Whether you’re an HVAC service technician, plumber, electrician, or in any profession that provides essential home services, this book is for you.

Looking for a simple, high-demand business you can start with minimal tools and make money fast? How to Start a Window Cleaning Business: Shine Glass, Stack Cash is your complete guide to launching a profitable window washing service—perfect for solo operators, side hustlers, or anyone ready to earn daily cash in any neighborhood.

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?

Are you passionate about cooking and ready to transform your culinary skills into a profitable career? 'How to Start a Personal Chef Business' is your ultimate guide to entering this lucrative field. This comprehensive book will guide you through every stage of setting up your own personal chef business, from crafting your brand identity to acquiring clients and managing day-to-day operations. With practical advice, real-world examples, and actionable strategies, this book provides all the insights needed to succeed in the personal chef industry.

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company? Rather than offering another set of tactics for improving customer service, this audiobook takes a novel approach by rooting out the real reasons employees aren’t delivering the service they should.

Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....

Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".

The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

There is a reason why Amazon web services make over $20 billion a year for Amazon. The reason is simple. Cloud computing is an essential service that has made it possible for thousands of businesses around the world to launch secured web solutions rapidly, flexibly, and cost-effectively. Amazon’s AWS has proven to be ahead of the pack, thanks to its reliable infrastructure as a cloud computing solution. This, perhaps, explains why some of the biggest and fastest growing tech companies use AWS.