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In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.

In this age of disruption, companies must change or face extinction. Disruption is transformational, and it requires new ways of thinking and acting—that is, if you want your company to survive. This book makes a compelling argument that cultivating a service culture is the only solution for companies that want to remain competitive.

What will motivate an organization’s employees to be fully engaged in the corporate purpose? How can a company be less "Big Brother knows best" and more supportive of individual employees’ pursuit of workplace meaning? Pioneer business strategist Theodore Roosevelt Malloch’s Service Leadership answers these questions and more. "Service leadership" is the service of the diversity of interests of employees and their quest for purpose under the corporate umbrella.

Upline is a term used in network marketing or multi-level marketing. Upline refers to independent distributor, including sponsor and representative above sponsors. A leader is someone who leads, being a director or head of company, organization, etc. Why is the existence of upline and leaders important? Get all the info you need here.

Are you ready to buy your first fast-food franchise but you have no idea what to expect? This audiobook will help you decide whether to franchise or not. Learn about the key aspects to pay attention to so that you can do things the right way from the start. QSR is hard work, but very rewarding and profitable. This audiobook takes you step by step through the process of making your decision.

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?" Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach helps pinpoint causes of customer unrest and opportunities to deliver joy.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? All Business Is Still Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. This is not about "fluff", comedy, or being flashy. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.

Do you want to enter the fast-paced and growing courier industry? How to Start a Courier Business is your ultimate guide to launching, managing, and scaling a successful courier service.

The revised standard for Service Management, ISO/IEC 20000-1:2018 is the third version of the international standard for service management, replacing the 2011 edition. It provides requirements for the planning, design, transition, delivery, and improvement of a Service Management System, which is the coordinated set of policies, processes, organizational structure, and people to manage services. This book provides and overview of this revised standard for service management.

Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les frontières du marketing traditionnel. Dans cet ouvrage novateur, Philip Kotler et ses coauteurs explorent comment les avancées technologiques peuvent être mises au service de l'humain et transformer la pratique marketing. Aujourd’hui, cinq générations vivent ensemble sur la Terre, mais avec la montée en puissance des générations Z et Alpha, il est temps pour le marketing d’évoluer encore une fois. C’est l’heure du Marketing 5.0 axé sur la technologie.

Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....

45 Days to Hired cuts through the typical “good advice” from well-meaning friends and co-workers in favor of a systematic and disciplined approach that delivers rapid results, with three simple steps. 45 Days to Hired draws on common themes of our digital lifestyles that can be adapted to the rapid job search.

Unlock the potential of your handyman skills to launch a rewarding business with 'How to Start a Handyman Business.' This essential guide walks you through the key steps to creating, managing, and expanding your handyman services. Whether you're handy with tools and looking to start on your own or you've already begun and want to scale up, this book offers practical strategies on business planning, marketing, customer service, and more.

Reimagine your future, adjust your efforts, jump into action and work for just ten more years before doing what the hell you want! Building a business can be confusing. Entrepreneurs aren't sure whether to keep control or delegate and automate, say yes or say no, work all hours or prioritise work-life balance. They take advice from all directions and wind up feeling overwhelmed and overworked without a finish line in sight.

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

Are you passionate about bicycles and have a knack for fixing things? 'How to Start a Home-Based Bicycle Repair Business' is your ultimate guide to turning your hobby into a thriving home-based business. This comprehensive guide provides you with step-by-step instructions on establishing your repair business, attracting customers, and ensuring excellent service while operating from home. From mastering repair techniques to building a customer base and managing your finances, this book covers everything you need to get your bicycle repair business rolling.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?