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How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?" Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach helps pinpoint causes of customer unrest and opportunities to deliver joy.

In this interconnected world dominated by social media, consumers’ voices are broadcast louder and wider than ever before. Companies are faced with the choice to either listen to their customers and thrive…or eventually die. No matter what industry you’re in, you need to deliver an exceptional experience to customers that will make them want to shout your name from the rooftops! In Listen Or Die, customer experience expert Sean McDade presents 40 quick, easy-to-use best practices for creating an exemplary Voice of Customer (VoC) program.

This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.

The revised standard for Service Management, ISO/IEC 20000-1:2018 is the third version of the international standard for service management, replacing the 2011 edition. It provides requirements for the planning, design, transition, delivery, and improvement of a Service Management System, which is the coordinated set of policies, processes, organizational structure, and people to manage services. This book provides and overview of this revised standard for service management.

¿Quieres crear tu propia Agencia de Marketing Digital y no sabes cómo ni por dónde empezar?Si es así, te invito a leer este libro, en el que te revelo el paso a paso para montar tu negocio online.Hace 8 años yo estaba harto de esquemas MLM que prometían el éxito y altas sumas de dinero; aburrido de inversiones en la bolsa que no daban resultado; cansado de promesas de "ganar dinero online" que no funcionaban.

Could you use a little extra cash? Would you like to make some money to get a little ahead, pay a few bills, go on a little vacation or just get some breathing room in your finances? Does the idea of working from home in your pajamas sound like the ideal situation? Would you like to avoid that long commute to work or just be closer to your family? Build a second income, or even work full time, selling products and services on the Internet!

If I told you this audiobook can teach you how to positively manipulate a situation into your favor by replacing one word, would you be interested? I bet the answer is yes. Through the hidden language of success, this audiobook does just that. Learn the eight common every day words society uses, in most cultures around the world which create argumentative settings, self-defensive reactions and, communication breakdown.

Despite the anticipated senior tsunami in population emerging across the nation, success in the senior living industry is not guaranteed. In this thought-provoking audiobook, management consultant Jill Johnson discusses the nine market forces that will influence on-going success in an industry over-saturated with competition and complexity. Market Forces offers insight on how these key trends influence the industry and the implications they may have on your occupancy, operations, programming, and desirability of your site.

In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

Conquer the Federal Air Marshal Exam: Your Guide to a Career in TSA Law Enforcement is an essential resource for aspiring Federal Air Marshals. This comprehensive guide covers crucial topics to help candidates prepare for the rigorous exam and succeed in their careers. The book delves into the Federal Air Marshal Service, providing an overview of its history, mission, and organizational structure. It explores aviation security protocols, detailing the procedures and technologies used to ensure the safety and security of flights. The guide also focuses on threat assessment, teaching ...

We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet, it often seems we don’t get the prospectors the budgets we deserve. Where is the love? The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So, how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers; by turning them into raving advocates and long-term clients.

You don't have to settle for average! Take it from someone who knows what it's like to be told you'll never amount to being more than a punk kid. Whatever past you come from doesn't have to be your future. I always knew I was put on this planet to be great, but it wasn't until I took action and put in the work that I started seeing the results. I am here to show you how to do the same.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.

From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.

Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

The comprehensive guide to customer service for the 21st century. Even the most successful companies need their customers happy and coming back for more. Whether you’re just starting your business and want to lock up great customer service procedures or you’re an established company looking to revamp your customer service to answer new market needs, this is the resource for you.

“Domine las oposiciones: su guía para una carrera profesional gratificante en la Administración Pública” es un recurso completo diseñado para ayudar a los aspirantes a funcionarios públicos a prepararse y tener éxito en varios exámenes de la Administración Pública. El libro cubre una amplia gama de temas esenciales para el éxito en los exámenes, incluyendo una introducción a las carreras de la función pública, los beneficios y el proceso de contratación, y los diferentes tipos de exámenes de la función pública. Los capítulos detallados profundizan en la estructura y ...

Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les frontières du marketing traditionnel. Dans cet ouvrage novateur, Philip Kotler et ses coauteurs explorent comment les avancées technologiques peuvent être mises au service de l'humain et transformer la pratique marketing. Aujourd’hui, cinq générations vivent ensemble sur la Terre, mais avec la montée en puissance des générations Z et Alpha, il est temps pour le marketing d’évoluer encore une fois. C’est l’heure du Marketing 5.0 axé sur la technologie.