Career Services

Do you want to build your business? Get more customers or clients? Have better relationships in the workplace? The Dog Type system can help you have more success in your business or the workplace, since it helps you adapt your approach to the style of whoever you are dealing or working with. There are four basic Dog Types in a system that builds on other personality type systems - Myers-Briggs, DISC, and the red-yellow-blue-green color profile.

In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.

Conquer the Automotive Service Technician and Mechanic Profession: Your Concise Guide to a Career Inspecting, Maintaining, and Repairing Cars and Light Trucks is an essential resource for anyone aspiring to thrive in the automotive repair field. This comprehensive guide explores the vital role of service technicians and mechanics in keeping vehicles running safely and efficiently. Covering everything from routine maintenance to advanced diagnostics, the book equips readers with the knowledge needed to master both mechanical and electronic systems in modern cars and light trucks. Readers ...

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible

The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the number one health-care system in America.

This book will not only change the way you look at your business, it will change how you look at yourself. In Build, Donnie Shelton explores the winning strategies that he and other business owners have implemented to achieve success. Build is a proven system that will guide you through the process of assembling a winning team, asking yourself the right questions, and focusing on the important aspects of running a successful business.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

Leveraged Consulting in the Digital Age is a powerful guide to starting, surviving and thriving as an independent consultant, coach, or other professional service provider in today’s growing yet competitive marketplace. Whether you’re starry-eyed, struggling, stuck, or stressed with the peaks and dips of traditional consulting, or you’re doing well but looking for ways to grow, this book is for you.

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. In London, on vacation, (his first in years) he meets Top Hat. In an engrossing conversation, Top Hat tells him about a legendary Dublin busker/street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Top Hat then gives Jim an envelope to bring to the Rat Catcher as a form of introduction. Jim is incredulous, and even a bit suspicious.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

Whether the pandemic has permanently altered your working arrangements and you're not dealing well with the new setup, or you work from home running a business and are struggling to find a good balance of work and ‘me time’, this book will help.

Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.

Are you passionate about cleanliness and order, and eager to turn this passion into a profitable venture? How to Start a Home Cleaning Business serves as your comprehensive manual to establish a successful home cleaning service.

How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?" Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach helps pinpoint causes of customer unrest and opportunities to deliver joy.

Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.

True success in the business of sales starts not with the desire to sell, but rather the desire to serve. The business of sales is about empathy, learning, understanding, and ultimately bringing unequaled value to a relationship. Clancy Clark realized that applying these principles could complement any sales method to greatly improve results and build a career that fulfills him, one that is a calling rather than a job. Learn his story and how it can benefit your own career in sales.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

The Bicycle Book takes you on two intertwining paths. One is the author’s fond oftentimes funny tale of being a newbie paperboy at the tender age of 12. Adventures in customer relations become lifetime lessons thanks to Steve’s quirky, brilliantly pedagogical dad, a top advertising executive given to Socratic Q&A dialoguing and mealtime family seminars.