Career Services

Embark on a rewarding journey by setting up your own tax preparation business. 'How To Start A Tax Preparation Business' provides you with practical guidance and exhaustive insights, whether you are an aspiring entrepreneur or an experienced accountant. From understanding tax regulations and setting up your business structure to acquiring clients and expanding your service lines, this comprehensive guide offers invaluable advice, real-world examples, and actionable steps.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

¿Quieres crear tu propia Agencia de Marketing Digital y no sabes cómo ni por dónde empezar?Si es así, te invito a leer este libro, en el que te revelo el paso a paso para montar tu negocio online.Hace 8 años yo estaba harto de esquemas MLM que prometían el éxito y altas sumas de dinero; aburrido de inversiones en la bolsa que no daban resultado; cansado de promesas de "ganar dinero online" que no funcionaban.

The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult.

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Figuring out your next move after transitioning out of the military should start before your last day. Prepare yourself emotionally and professionally to put those hard-earned skills in context of the civilian world. The transition from military to civilian life is more than just a title change; it is a whole new life experience with the sense of excitement and possibility that accompany a transition. Whether you're preparing to retire or separate, Success After Service will help all veterans succeed in the civilian workplace.

This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Every time the phone rings, your business is on the line. When customers call, how do your people come across? Are they friendly? Empathetic? In control? Willing to help - even if it means going out of their way? This informational course will give you tips and techniques to give your customers exceptional telephone customer service.

Do you know a person who just seems to “have it all” when it comes to closing sales deals? What is it about that person that makes them wealthy? In this program, best-selling author Chris Widener outlines the tools to gain trust, build respect, develop admiration and create loyalty with everyone you meet. Chris has used these skills to build a successful speaking career, which has led to him sharing the stage with US Presidents, NFL players and being asked to speak at Harvard Business School.

Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

Whether the pandemic has permanently altered your working arrangements and you're not dealing well with the new setup, or you work from home running a business and are struggling to find a good balance of work and ‘me time’, this book will help.

While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

Discover the ultimate guide to transforming your love for fitness into a rewarding career as a certified personal trainer specializing in aging populations! Introducing the highly anticipated eBook, "From Gym Enthusiast to Certified Personal Trainer," a comprehensive roadmap designed to navigate you through every step of the exciting journey into the world of personal training. Dive into an incredible resource that covers everything from assessing your passion for fitness and understanding the fitness industry landscape, to building a loyal client base and achieving long-term success in ...

Con espíritu de emprendedor insaciable, Daniel Chavez Saul te comparte de primera mano estrategias altamente efectivas para ayudarte a construir tu propio estilo de vida ideal. Existen modelos de negocio, estrategias y tácticas que muy pocos conocen, y que los billonarios del mundo utilizan todos los días para generar resultados extraordinarios. Daniel pone este valioso conocimiento a tu alcance en VIVRI® Maker.

Are you ready to buy your first fast-food franchise but you have no idea what to expect? This audiobook will help you decide whether to franchise or not. Learn about the key aspects to pay attention to so that you can do things the right way from the start. QSR is hard work, but very rewarding and profitable. This audiobook takes you step by step through the process of making your decision.