Career Services

In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Conquer the Automotive Service Technician and Mechanic Profession: Your Concise Guide to a Career Inspecting, Maintaining, and Repairing Cars and Light Trucks is an essential resource for anyone aspiring to thrive in the automotive repair field. This comprehensive guide explores the vital role of service technicians and mechanics in keeping vehicles running safely and efficiently. Covering everything from routine maintenance to advanced diagnostics, the book equips readers with the knowledge needed to master both mechanical and electronic systems in modern cars and light trucks. Readers ...

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

Michael Jordan was undoubtedly the greatest basketball player of all time, unless of course you are a Lebron James fan. Despite his incredible success as a player, Jordan could not have won 6 championships on his own. The championships, which made him a true idol were part of a team effort. Just like in sports, high-performance teams are crucial to the success of any business. Whether you’re a large or mid-size firm, if your teams aren’t performing at an optimum level, you’re losing at least some of your return on investment. Think about it.

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Have you ever wanted to start your own business, but weren't sure where to begin? Or have you started a service-based business, only to see it fizzle out after a few months? Then this audiobook is for you! This easy guide will get you back on the right track to servicing customers and seeing the profits roll in! Steve Young shares the essentials from his own experience as a service-based business owner.

In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. In London, on vacation, (his first in years) he meets Top Hat. In an engrossing conversation, Top Hat tells him about a legendary Dublin busker/street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Top Hat then gives Jim an envelope to bring to the Rat Catcher as a form of introduction. Jim is incredulous, and even a bit suspicious.

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

Are you ready to increase your businesses sales and your customer service reputation? The 7 Laws of Viral Customer Service will, without a doubt, enlighten you as a business owner! Believe it or not, 68 percent of customers begin buying from a different business as a result of poor customer service. That means, if you or your employees show poor customer service, you will, more often than not, never see that customer again! Research also shows that the average business loses 15 percent of its customers each year.

The insurance industry is going through a revolution, but too many carriers, brokers, agents, and team members aren’t keeping up with the changes. Today, we live in an Amazon world of convenience, information, and choices. People expect every product and service—including insurance—to be as easy and efficient to purchase as a book or a piece of luggage.

Exceptional customer service is no accident! Great service providers know what to do, teach their employees how to do it, and then consistently deliver first-class service. Now, you can get the world’s top customer service authors to coach you and your team into excellence. Bring the exceptional customer service of Starbucks, Nordstrom’s, or the Ritz Carlton into your organization with training from the best of the best in customer service training and development.

Whether the pandemic has permanently altered your working arrangements and you're not dealing well with the new setup, or you work from home running a business and are struggling to find a good balance of work and ‘me time’, this book will help.

A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be.

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Black Businesses offer great customer service generally. However, we also know that many Black business owners have long been plagued with the title of offering less than acceptable customer service in certain sectors. A small but significant number have spawned a reputation that makes them the butt of comedy and conversation in and outside the home. It is a topic that has intrigued Business Advisor, Consultant, and Author Yvonne Witter enough to research the problem. This book is the result.

Are you passionate about cleanliness and order, and eager to turn this passion into a profitable venture? How to Start a Home Cleaning Business serves as your comprehensive manual to establish a successful home cleaning service.

Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.

True success in the business of sales starts not with the desire to sell, but rather the desire to serve. The business of sales is about empathy, learning, understanding, and ultimately bringing unequaled value to a relationship. Clancy Clark realized that applying these principles could complement any sales method to greatly improve results and build a career that fulfills him, one that is a calling rather than a job. Learn his story and how it can benefit your own career in sales.