Career Services

Dive into the rewarding world of aquarium maintenance with 'How to Start a Home-Based Aquarium Maintenance Business.' Whether you're a fish enthusiast or an aspiring entrepreneur, this guide provides everything you need to establish a successful aquarium maintenance service from home. Explore the essentials of setting up your business, acquiring clients, mastering maintenance techniques, and expanding your services. With detailed instructions, expert advice, and actionable tips, you'll be equipped to turn your passion for aquariums into a thriving home-based venture.

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?" Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach helps pinpoint causes of customer unrest and opportunities to deliver joy.

True success in the business of sales starts not with the desire to sell, but rather the desire to serve. The business of sales is about empathy, learning, understanding, and ultimately bringing unequaled value to a relationship. Clancy Clark realized that applying these principles could complement any sales method to greatly improve results and build a career that fulfills him, one that is a calling rather than a job. Learn his story and how it can benefit your own career in sales.

COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other way but to adopt technology to run our businesses. Although small businesses are agile in adopting changes, technology can sometimes be challenging.

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you! If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”

The goal of this book is to hand you easy-to-implement ideas that can help you get fully enrolled in your early childhood program, with a waiting list. And not just any old ideas - these are the 77 best ideas and strategies we use consistently. Kris Murray has helped hundreds of owners grow their enrollment by 15 to 300 percent in just a few months, so it’s possible for you too. In fact, she has included some of their case studies and results from using the ideas in this book, to provide you with proof and inspiration.

Michael Jordan was undoubtedly the greatest basketball player of all time, unless of course you are a Lebron James fan. Despite his incredible success as a player, Jordan could not have won 6 championships on his own. The championships, which made him a true idol were part of a team effort. Just like in sports, high-performance teams are crucial to the success of any business. Whether you’re a large or mid-size firm, if your teams aren’t performing at an optimum level, you’re losing at least some of your return on investment. Think about it.

Are you passionate about bicycles and have a knack for fixing things? 'How to Start a Home-Based Bicycle Repair Business' is your ultimate guide to turning your hobby into a thriving home-based business. This comprehensive guide provides you with step-by-step instructions on establishing your repair business, attracting customers, and ensuring excellent service while operating from home. From mastering repair techniques to building a customer base and managing your finances, this book covers everything you need to get your bicycle repair business rolling.

Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology, business, and her rich personal experience in 20 years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change.

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.

Who is living your life, you or someone else? Many of us have a tendency to lead guarded lives, only showing our true selves to a select few. Many of us live in constant fear or doubt that if we don't conform to the way society sees us, we will be shunned or ousted, forced to fend for ourselves. Why do we do this? Why do we feel that we need to please others instead of ourselves? We will talk about what makes up our authentic selves as well as what we can do in order to become the people we want to be.

La Customer Experience es una disciplina con una demanda creciente que despierta mucho interés. Solo en países de habla hispana hay 49.500 búsquedas al mes por Google del término "Customer Experience". Pocos son los profesionales que saben del tema y que ofrecen un método que permita diseñar Experiencias Cliente relevantes y rentables . Este libro explica el método CX3C, un método sencillo y eficaz que consta de 10 fases para que el "lunes", cuando el lector llegue a la oficina, pueda empezar a trabajar con sus compañeros en diseñar y activar Experiencias Cliente relevantes y rentables.

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Ever wanted to try generating passive income through affiliate marketing but don't know how? Understanding Affiliate Marketing is a book that provides you with the basics along with the tips and tricks of using affiliate marketing for your website, products, or services. This handy book will help you generate money from the Internet using affiliate links. It also helps you fully understand what to expect and what not to expect when you go into this type of business.