Career Planning

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

With the latest stories from D'Alessandro's never-ending collection of corporate derring-do and new insight on the global battlefield, the nationally best-selling Career Warfare is more essential than ever when navigating your way to success.

In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes.

Unlock the secrets to a fulfilling career and academic life with "College Majors and Career Planning"—an essential guide for anyone embarking on the journey of choosing a college major and planning a career. Navigate the complexities of decision-making with a comprehensive approach that combines psychological insights with practical guidance. Start by understanding the foundations of career choice, delving into the psychology behind decision-making and exploring the myriad factors that influence career paths. Discover the critical role personality plays in career selection, and learn how ...

Starting a business involves so much more than writing a business plan—but don’t let that put you off! The secret to making it work is to follow a clear blueprint that covers not just the basics, but allows you a comprehensive understanding of what building a successful business looks like… and you’ve just found it. Inside this detailed yet easy-to-follow manual, you’ll find everything you need to know to build a business primed for success.

Most time-management books leave you feeling inadequate, focusing on greatness and optimization. But what if you want to simply live your life without chasing productivity at every turn? Is there a way to manage your time without being at its mercy?

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.

In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives.

Supercharged Supply Chains: Discover Unparalleled Business Planning and Execution Practices provides authoritative guidance on effective Supply Chain Management. Written by the experts at Oliver Wight, a leading global consultancy firm, the book provides listeners with a clear understanding of what is required to operate at a Class A Excellent level. The operating principles are supported by practical examples and cases that demonstrate why typical approaches fail, and why Unparalleled Business Planning and Execution Practices succeed.

Break free from the constraints of a single income source, and stop living paycheck to paycheck. Your Next Seven Income Streams is your gateway to unlocking a world of financial abundance and security. You'll learn to design, build, and manage multiple income streams that can lead you to lasting prosperity.

Everyone imagines top CEOs as larger-than-life figures who do things no one else could. But deep down every good business leader is an everyman who combines vision and high energy with the ability to connect with all types of people and learn from them

America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, median wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess?

As a single mom living on food stamps, Sarah completely changed her life of poverty to enable her to live her dream in just 18 months. Sarah discovered the tools to change her life after her husband abandoned her and their three small children in 2008. Her story has impacted hundreds of thousands worldwide through her simple eight-step plan for achieving success known as the #HBRMethod.

You don't need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don't need even one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner boss bitch - your most confident, savvy, ambitious self - and own it.

Smart Career Planning for Teens: A Guide to Bold Choices and Brilliant Paths is your go-to resource for turning dreams into reality with clarity, purpose, and action.

Want to land an awesome tech job? But don't want to spend years learning to code? You've come to the right place. As a former kindergarten teacher turned tech leader at Apple, Google, and Khan Academy, I've walked this journey myself. And I've helped thousands of people do the same as the founder of Break into Tech - the web's premier destination for landing a tech job. So come along with me to discover: 10 of the hottest tech roles - that don't require a line of code The two things on a tech resume that will get you hired - and the one that will get you automatically rejected How to prep ...

Your career has good "bones", but it's looking a little rough around the edges. It's time to take stock and renovate your life by making strategic professional changes that help you achieve not only the job - but also the life - you want. In Career Rehab, professional career and life coach Kanika Tolver helps listeners strip away what's holding them back to create the career of their dreams.

Writing Winning Business Plans reveals how to write an accessible and recognition-promoting business plan for any organization, discussing how new and established companies can benefit from an effectively executed plan. Writing Winning Business Plans clearly shows you how to prepare and utilize the most important document for any organization: The business plan. Whether one is just starting out or is already in business and needs to refocus efforts, this practical guide will take you through all the various steps for preparing a winning business plan.