Career Planning

In this book, you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business. The book covers event planning and management fundamentals and explains how you can grow attendance and revenue significantly. Recently updated, the book now includes strategies for boosting event attendance, building buzz around the event as it occurs, and ensuring that your attendees are pleased following the event.

Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant - and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant for Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics.

When it comes to money, are you controlled by fear? Do you underestimate your worth? Are you ready to go to the next level, but can't seem to get there? If you answered yes to any of these questions, you may be an underearner. Underearners are self-saboteurs who don't live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, and career counselor. The good news is that underearning is a self-imposed condition. By focusing on overcoming it, underearners will not only earn what they deserve, but live a richer life.

Maia Heyck-Merlin helps teachers build the habits, customize the tools, and create space to become a Together Teacher. This practical resource shows teachers how to be effective and have a life! Author and educator Maia Heyck-Merlin explores the key habits of Together Teachers - how they plan ahead, organize work and their classrooms, and how they spend their limited free time. The end goal is always strong outcomes for their students.

Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

Practical Career Planning for Ambitious Teens gives you and your teen a clear, actionable path forward with an 8-step roadmap, 30 interactive exercises, 17 future-proof career paths, 10 job-landing hacks, and 6 networking moves.

Tailored for small-business owners and entrepreneurs like yourself who are looking for long-term financial planning and wealth management, The Business Owner's Guide to Financial Freedom reveals the secrets behind successfully investing in your business while bypassing Wall Street-influenced financial planners.

Your new leadership role begins the moment you accept the offer, the deal is done, or the re-organization is announced. The New Leader's 100-Day Action Plan gives you a concrete framework for successful leadership and a clear roadmap to the critical first 100 days.

You can build a home service business that is profitable EVERY month of the year. Offseasons will keep you poor. I hate offseasons. I used to waste $100,000 every winter. I didn't know how to generate leads during the slow months. My revenue dropped. My profits went negative. I had to lay off all my employees! This book fixes that problem. This book contains the playbooks that took me from sleeping in my office closet to owning a business that generates $50,000,000+ per year. When I started my lawn care business, I had no systems. This almost cost me my life in a workplace accident.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

Most careers unfold accidentally, haphazardly, and with too much serendipity. That means lost traction, lost years, and lost opportunities. But your career doesn't have to be that way! Career on Course unpacks the ten steps that will take your career from accidental to intentional.

Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand "color-coded" manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry)....

Tired of hearing “just pick something” when it comes to your future? This interactive guide helps teens and young adults explore who they are, what they care about, and how to build a career around it. Packed with real stories, self-discovery tools, and practical tips—from exploring dream jobs to understanding modern education paths—Future Ready shows you how to align your passions with purpose. You’ll learn how to build career confidence, gain experience, and avoid the trap of working in a job you dread.

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.

From Idea to Profit in 90 Days is your step-by-step guide to launching and scaling a successful business in just three months. Written by seasoned entrepreneurs and packed with real-world strategies, this audiobook eliminates the guesswork from business building.

This definitive guide to career success will transform your career planning toolkit and elevate your post-high-school or career change plans to new heights. Don't miss your chance to gain the knowledge and insights that will set you apart from the competition and propel you toward a successful future—free of student loan debt.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

When the global pandemic hit, older workers fortunate enough to retain their jobs once again had to navigate enormous upheaval, virtually overnight. Working from home, often in isolation, over-fifties found themselves facing daunting technological and social challenges. If this scenario is all too familiar, In Control at 50+ shows how to make the new normal work for you. Kerry Hannon, a workplace futurist and renowned expert on business, careers, and personal finance, combines all her insights and skills to help you actively shape your work future into what you want it to be.