Career Organization

As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market’s demanding challenges without losing focus on the big picture.

Crucibles: History's Most Formidable Rites of Passage explores fourteen elite organizations, with a special emphasis on the onerous trials designed to cull initiates from aspirants. It analyzes the underlying commonalities of such trials, describing how they work, why people are willing to subject themselves to such rigors, and how such tests benefit or harm the organizations that require them.

Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't belong just to geeks designing mobile apps and virtual-reality headsets or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

Unleash Transformational Leadership - Unlock your potential to empower & inspire your organization and create a culture of success. Are you ready to unleash the leader within you and revolutionize your organization? Look no further than "Unleashing Transformational Leadership" - the ultimate guide to unlocking your full potential, empowering your team, and creating a culture of unparalleled success.

Imagine a company where everyone loves to work, where employees feel not just "satisfied" but truly cared for, respected, and energized. Think of the impact this would have on recruitment, retention, customer satisfaction, innovation, and overall performance. Aron Ain, the award-winning CEO of Kronos, a global provider of workforce management and human capital management cloud solutions, believes that anything is possible when people are inspired.

Whether people want more government or less, everyone wants an efficient government. Traditional thinking is that this requires a government to be run more like a business. But a government is not a business, and this approach merely replaces old problems with new ones. In their six-year, five-country study of 77 government organizations—ranging from small departments to entire states—Alan Robinson and Dean Schroeder found that the predominant private-sector approaches to improvement don’t work well in the public sector.

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results. But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.

¡Domine el Arte de la Gestión de Recursos Humanos: Atraiga, Desarrolle y Retenga Talento para el Éxito Excepcional de su Empresa! Tanto si eres estudiante, profesional de RRHH, gerente o líder empresarial, este libro te ofrece los conocimientos y herramientas que necesitas para transformar tu equipo e impulsar el éxito de tu organización.

This book offers a new model for creating inclusive organizations and illuminates the vital role that diversity plays in developing solutions to the critical social, environmental, and leadership challenges we face. While many companies are focusing on DEI efforts, what we need is to take inclusion to the next level. Our massive social, economic, and environmental challenges can only be solved only when organizations and institutions embrace complete inclusion.

Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology, business, and her rich personal experience in 20 years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change.

Paul Williams and Andreas Krebs take a no-punches-held look at the stories we tell ourselves about business success. The rags-to-riches tale is tempting, but we don’t have to search far to see that most organizations rise for a time, only to experience a dramatic fall from grace. Just look at some of the companies that used to be household names: Nokia, AOL, Pan Am, Woolworth, and Blockbuster. The Illusion of Invincibility examines the why of success and failure. It’s a smart, funny, and radical look at how to build and sustain a great organization.

You are a vessel in the sea of life. Whether you like it or not, whether you float or sink, stand still or move forward, you are always anchored or searching for an anchor. And it’s better to know your anchor points than to be anchored without knowing. If you think you are floating freely, think again. Do you know your anchor points?

Finally, you will be able to do this, thanks to the authentic advice of a Japanese housewife who has put into practice years and years of home methods to be able to have the perfect home despite her large family. A very effective and different audiobook, this book was written specifically to be narrated, has been designed and structured to ensure easy and unconscious learning for the listener.

Beyond Leaning In is a different kind of business book - based on research, but told as a novel and designed to spark discussion among friends, family, classmates, and co-workers across genders and generations. Through the perspective of female and male characters across generations, listeners gain new insights about why gender gaps are so hard to close despite our best intentions. We are inspired to think differently about what both individuals and organizations must do to ensure all employees thrive.

¿Cuándo aparecen estos líderes infernales en nuestras vidas? ¿Cómo determinan nuestra forma de pensar? ¿Por qué se hacen dueños de las organizaciones y logran liquidarlas y en el camino arruinar a las personas que allí trabajan? En este nuevo libro, Andrés Hatum nos muestra que este tipo de líderes siempre está latente en nuestra sociedad y en las empresas.

Managing Brilliant Jerks provides resources to help you work more effectively with difficult leaders. As you listen, you’ll find detailed information on the flow of coaching sessions, sample correspondence to use with key stakeholders, and questions that encourage you to reflect on the issues presented in each chapter. The story of Peter will clarify for you the complex processes at work in the mind of an abrasive leader—and empower you to forge a productive and cooperative relationship with the brilliant jerks you encounter.

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Empowerment programs swept through corporate America in the last two decades. Unfortunately, bolting empowerment programs onto existing power structures often led to the appearance of empowerment—without the actual power. Going beyond empowerment means that people have all the power they need from the very moment they join a company—regardless of the level of responsibility or complexity. They are free to seek needed resources and relationships on their own initiative. And they are held fully accountable for results by themselves, their colleagues, and the organization's mission.

Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as best-selling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.