Career Memoirs

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Quem é Elon Musk? Para muitos, um playboy, um marqueteiro manipulador ou um louco. Mas, para boa parte da elite corporativa e do Vale do Silício, Musk é como uma mistura de Steve Jobs e Bill Gates, um empreendedor visionário que está construindo um império—não à toa o chamam de "o Homem de Ferro da vida real". Entre suas metas, está colonizar Marte, e sua biografia, hoje, já é parte relevante da história. No livro, o experiente jornalista Ashlee Vance apresenta um olhar inédito sobre a vida e as realizações inacreditáveis do homem mais audacioso do Vale do Silício desde Steve Jobs.

Are you ready to create a living on your own terms? The purpose of this book is to inspire you to take your talents and know-how and turn them into a flourishing livelihood - one that makes a difference in the world while allowing you to make a decent living. I've been self-employed much of my adult life. In this audiobook, for the first time, I share the actions and principles that helped me design a life that's ideally suited to who I am.

Henry Ford's impact on industry, business, and society continues to drive us to reach for seemingly impossible goals. Today and Tomorrow is like Ford's assembly line, churning out great achievers and forming success after success for nearly a century. It's a timeless reminder that the work ethic and inspiration that still bring us success today can be multiplied and imprinted on the moldable steel of our innovators of tomorrow. Today and Tomorrow by Henry Ford imparts timeless wisdom in a modern digital age.

Silicon Valley visionary John Chambers shares the lessons that transformed a dyslexic kid from West Virginia into one of the world's best business leaders and turned a simple router company into a global tech titan.

Soulshaping is the inspiring memoir of an archetypal "male warrior" - a trial lawyer - who struggled to find his heart and a more authentic, soulful path. Rivetingly personal and profoundly universal, this book is for anyone who has heard a whisper of something truer calling out to them amid the distractions of modern life.

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

Steve Case was on the leading edge of the Internet revolution when he cofounded AOL in 1991. He was an entrepreneur in a business that hadn't even been invented, yet he saw how significantly his efforts could change not only America but the world. In The Third Wave, Case uses his insights garnered from nearly four decades of working as an innovator, investor, and businessperson to chart a path for future visionaries.

What do elite members of the military, first responders in the disaster zone, and high-performing leaders in fast-paced, high-pressure, modern day organizations have in common? The ability to have clarity of mind and purpose when surrounded by chaos. To operate at peak performance under risk. To be able to see clearly when others are blinded by fear, and act when others are paralyzed. To craft plans even with incomplete information, then execute those plans decisively...

In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.

Tom Bulleit stood on a stage before a thousand people inside a tent the size of a big-top. It was both his 30th wedding anniversary and his birthday. But there was another thing to celebrate: the dedication of the new Bulleit Distillery in Shelbyville, Kentucky. His great-great-grandfather, Augustus, created his first batch of Bulleit Bourbon around 1830. A century and a half later, Tom fulfilled his lifelong dream, revived the old family bourbon recipe, and started Bulleit Distilling Company.

These articles reflect how Selfridge was viewed by the press in the U.S. and London along with how he was seen by his fellow merchants and tradesmen during the years his store was built and thrived. There are also a number of sections in Selfridge’s own words. He loved publicity and was very interested in the ideas of his competitors, employees, and how business was done in other countries.

Certain businesses are legendary, exerting immense influence in their field. Zingerman’s in Ann Arbor, Michigan, is one of those places. Over the years, the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events space—transforming Ann Arbor into a destination for food lovers.

The Bet: An Entrepreneur’s All-In Strategy to Win in Business is a one-of-a-kind road map for an entrepreneur's business, filled with inspiring and sometimes funny anecdotes from Jay's own life that show how entrepreneurial endeavors require a certain spirit, drive, and intelligence to make it in the competitive world that is business. True entrepreneurs like Jay will only become motivated by his life, his lessons, and his passion to help others grow.

What really distinguishes the people who literally change the world - those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people - Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs - to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again.

Named president and CEO of NBC at the age of 43, he faced a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the "suit" from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didn't understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinvent - and save - the network.

Traditionally, the renowned All Blacks and those charged with guiding them have kept their rules of engagement close to their chests. However now, New Zealand Rugby has agreed to open their doors to rugby writer Peter Bills to consider the reasons behind their dominance of the world game in the build-up towards the Lions Series in 2017 and Rugby World Cup 2019 in Japan. Through this audiobook, Peter Bills draws on case studies and interviews of officials, coaches and players as well as people involved in all elements of rugby right across New Zealand.

An iconic teacher. A warm friend. A generous mentor. For more than 40 years, Howard Stevenson has been a towering figure at Harvard Business School: the man who literally defined entrepreneurship and taught thousands of the world’s most successful professionals. Now - spurred by Stevenson’s heart-stopping brush with death - his student, colleague, and dear friend Eric Sinoway shares the man’s wisdom and inspiration.

Against all odds, one man chooses life. This is his remarkable story. This groundbreaking work invites us on a heartfelt journey from tragedy to triumph, changing the way we typically think about our body, our mind, and what we are truly capable of accomplishing. Terri Mah's ordinary life was rocked when persistent indigestion turned out to be Stage IV Pancreatic Cancer. His story offers hope, resources, and practical examples demonstrating the true power within us to heal.

No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership. In First Man In, he shares the core lessons he’s learned over the course of his fascinating, exhilarating life. Special forces training is no walk in the park. The rules are strict, and they make sure you learn the hard way, pushing you beyond the limits of what is physically possible. There is no mercy. Even when you are bleeding and broken, to admit defeat is failure.