Career English

Is there a dream you have, or a change you want to make? But perhaps you’re feeling stuck or wonder if you’re on the wrong path. Or maybe you’ve been searching for work that aligns with your purpose - and, preferably, supports your lifestyle, too. Whatever it is, you’re ready for a shift, but you don’t know how to bridge the gap from where you are to where you want to be. You have found your guide. In Mastering the Skill of Reinvention, Coach Pamela delivers a step-by-step process for shifting gears in work or life.

More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it's well within reach - and there's no greater satisfaction under the sun.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

Are you lacking a sense of direction? Unable to chart a course for success in your life? Uneasy as to whether or not you are following the correct route to your destination? This is the guidebook for your life's journey. This audiobook provides only time-tested advice for you to follow. In fact Napoleon Hill created the first GPS decades ago in the form of billboards that positioned his students on the road to success. What was true then is true now, and you will benefit immediately by applying his success coordinates to your life.

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition.

We all know eloquence when we hear it. But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent audiobook illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence in this lively analysis. Crystal focuses on the here and now of eloquent speaking - from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone.

Solar power has come of age. Not only has it become one of the key alternatives to fossil fuels, it can now be deployed in a way that makes a viable business with a financial profit. Solarnomics describes the economics of building and operating a solar power plant today and provides a window into a future in which several technologies collaborate, and in which all participants in the electricity grid become smarter at scheduling both the supply and demand for electric power to give humanity a future that is sustainable, both environmentally and economically.

In Great Leaders Grow, a woman named Debbie Brewster becomes a mentor to a young man named Blake, as he embarks on his own career. Together, they explore four ways that leaders must keep growing, both on the job and off. Within their story are valuable lessons for anyone who desires both professional success and personal fulfillment.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

A Wall Street Journal best-selling leadership consultant teams up with an acclaimed international speaker and mountain climber to deliver a landmark program for transforming adversity into a powerful advantage.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

As a manager you have to make decisions - from daily choices about team priorities to deciding which long-term innovation projects to pursue. But most decisions don't have a clear-cut answer, and assessing the alternatives and the risks involved can be overwhelming. You need a smarter approach to making the best choice possible. The HBR Guide to Making Better Decisions provides practical tips and advice to help you identify the problem, evaluate your alternatives, select the right path forward, and follow through successfully.

If you are already running your own business and want to crank up your productivity, the strategies in this book can help you with that. If you are just getting ready to make this dream happen for yourself, these time management and productivity techniques are going to be a critical catalyst for your success!

More than any other practice in your career, your ability to manage time will determine your success or failure. It’s a simple equation. The better you use your time, the more you will accomplish, and the greater your rewards will be. This exceptional guide reveals 21 proven time management techniques you can use immediately to gain two or more productive hours every day. Filled with Brian Tracy’s trademark wisdom, this audiobook will help you get more done, in less time…and with much less stress.

This is the strange and fascinating life of Erwin Rommel, from his days as a youth in Imperial Germany - when he had a child out of wedlock with an early girlfriend - through his lauded military exploits during World War I to his death by suicide during World War II, after he attempted a failed coup against Hitler. Rommel was a man of contradictions: a soldier who wrote a best-selling book about World War I, a commander who went from commanding Hitler's bodyguard to trying to kill him, and a serious military mind who was known for participating in practical jokes.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

There is just something about some people. They have that certain something – that twinkle in their eye, the right body language and posture, the perfect smile, the right dose of vulnerability and empathy, and wholehearted listening and communication skills. Well, all these things are teachable! Indeed, some people are naturally charismatic, and others aren’t, but we can all learn to be charismatic because we already have those amazing traits in small doses inside us. The Keys to Charisma: The Elements of True Connection, Genuine Relationships, and Irresistible Charm teaches you how to ...

Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure.