Career English

Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.

Success Habits for Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads of practical wisdom, Dirk Zeller helps you discover how habits determine 95 percent of a person's behavior; get to know how the people who achieve most in life take deliberate steps to ensure their goals are met; make a practical plan to perform at your maximum potential; and maintain a growth mindset that makes you capable of change.

In the newly revised third edition of Value-Based Fees: How to Charge What You're Worth and Get What You Charge, best-selling author, speaker, and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model.

A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency.

In The Four Agreements, a New York Times best seller for over seven years, don Miguel Ruiz revealed how the process of our education, or “domestication,” can make us forget the wisdom we were born with. Throughout our lives, we make many agreements that go against ourselves and create needless suffering.

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance - for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes.

The Synergy Solution will change how companies think about and approach their M&A strategies and realize the performance promises they make to their shareholders. Beginning with a clear and well-accepted foundation of the economics of the M&A performance problem, Deloitte's Mark Sirower and Jeff Weirens show acquirers how to develop and execute an M&A strategy-end-to-end-that both avoids the pitfalls that so many companies fall into and creates real, long-term shareholder value.

Rethink how your organization creates, delivers, and captures value - or risk becoming irrelevant. If you listen to nothing else on business model innovation, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

This Year Will Be Different provides straightforward strategies and inspirational guidance to ensure you stop living your life on repeat. Domonique Bertolucci offers the tools and motivation to help us build the confidence, resilience and courage required to live our happiest and most fulfilling life.

Florence Scovel Shinn, the beloved author of The Game of Life and How to Play It, left the world one final, brilliant book written in 1940: The Secret Door to Success. In simple, practical terms, Shinn shows you exactly how to remove the barriers that keep you from love, money, purpose, and personal power.

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

Self-awareness is the bedrock of emotional intelligence that enables you to see your talents, shortcomings, and potential. But you won't be able to achieve true self-awareness with the usual quarterly feedback and self-reflection alone. This book will teach you how to understand your thoughts and emotions, how to persuade your colleagues to share what they really think of you, and why self-awareness will spark more productive and rewarding relationships with your employees and bosses. This volume includes the work of Daniel Goleman, Robert Steven Kaplan, and Susan David.

Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered is perhaps the most valuable small book in the world of selling and business today. In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.

From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.

This book is designed to help you rise to the challenge and become the game changer your organization needs. Candid insights from dozens of coaches, managers, CEOs, journalists, entrepreneurs, and other elite performers reveal the qualities that make some people stand out, and the underlying theme is mindset. While talent is a great head start, it is merely potential. Undeveloped and erratically-wielded talent holds little value for an organization.

Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

Dr. Joseph Murphy’s classic book The Power of Your Subconscious Mind was first published in 1963 and became an immediate bestseller; it was acclaimed as one of the best self-help guides ever written. Following the success of this work, Dr. Murphy lectured to thousands of people around the world, and millions tuned in to his daily radio program. In his lectures, he pointed out how real people have radically improved their lives by applying specific aspects of his concepts.

Excellent communicating skills have always been crucial to success in leadership and management roles—and that's one of the reasons the first edition of this book has been an international bestseller taught at universities and referred to by leading CEOs. What's changed in the last ten years? Well, nothing—and everything. Mastering Communication at Work, Second Edition features an essential new chapter on remote team communication along with additional content on equitable leadership and updated case studies.

We were created by an infinitely creative God to reflect his love and character to the world. One way we do that is by continuing his creative work. In this energizing book, serial entrepreneur and best-selling author Jordan Raynor helps artists, entrepreneurs, writers, and other creatives re-imagine our work as service to God and others, addressing such penetrating questions as: Is my work as a creative really as God-honoring as that of a pastor or missionary? Will what I make today matter in eternity?