Career Engagement

Rule of 24 was already taking place when the 2020 COVID pandemic impacted the business world. The old prospect strategies weren’t working like they used to; your sales process was harder and harder to follow, and you simply weren’t getting as much face-to-face time as you once did. We wrote this book two years before the pandemic and the client engagement challenges and solutions that have presented itself during COVID-19 were an acceleration of what we predicted in 2018.

Former consultant Dr. Paul Friga distills the guiding principles first presented in the best-selling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual.

While employees may possess the knowledge and skills to do their jobs, they are unaware of what best-selling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization’s reason for being. They understand what to do and how to do it, but not why they do it. Curtin offers a fresh tool to overcome this challenge. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

Exception to the Rule links ancient wisdom with contemporary science on high performance, teamwork, and engagement. Building an organizational culture based on classical virtues - of trust, compassion, courage, justice, wisdom, temperance and hope - is both strategically smart and a better way to live. Exception to the Rule walks you through the steps of helping everyone in your organization focus on character defined by virtue.

Her perfect date? Veronica Grant needs a man to take to her cousin’s wedding in order to keep her matchmaking mother at bay. A man like Fergus Kavanagh. He’s perfect—rich, charming and sexy. If he accompanies Veronica, her mother won’t mention marriage for weeks! Luckily, Fergus has matchmaking relatives of his own he wants to avoid, so he proposes a pact: he will be Veronica’s pretend lover if she becomes his! Now he just needs to remember it’s all an act…even though their sizzling chemistry feels oh-so-real!

Bring out the best in your team! A good leader manages, but a great leader builds a culture that engages people emotionally - helping both individuals and teams to achieve more than they ever thought possible. High levels of employee engagement have been shown to lead to increased customer satisfaction, employee productivity and profitability while also reducing staff turnover and absenteeism.

Many new ways of changing organizations have become popular, replacing the old top-down change methods with methods that engage everyone in the organization. This is an extensively revised, updated, and expanded edition of one of the original and leading guides to the core principles that underlie all of these new change methods and make them successful. Over 25,000 of the original sold.

Seeking Fairness at Work examines the unwritten rules at work—rules that, when broken, keep employees from doing their best work and companies from reaching their full potential.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

Toxic workplace, politics making your head spin, and team performance keeping you up at night? Is your bottom-line suffering because people are reluctant to try new approaches? Become a leader whose presence exudes psychological safety and sparks leadership in others. You can be a catalyst for promoting happiness, productivity, financial success, and innovation.

At a time 79 percent of employees quit their jobs because they don't feel appreciated at their workplace, Building Corporate Soul sets out to transform the performance and value of organizations - and to make soulless companies a thing of the past.

In Good Comes First, S. Chris Edmonds and Mark S. Babbitt go beyond theoretical advice, using their combined 50 years of experience to present proven strategies for creating purposeful, positive, and productive work cultures. Cultures where good comes first for employees, customers, leaders, and stakeholders - and where improved business outcomes quickly follow.

Mastering the Market: A Dual Approach to Client and Customer Engagement offers a revolutionary perspective on building sustainable, profitable relationships in today's dynamic market. Through in-depth analysis, real-world case studies, and innovative strategies, author Welbon Omar Salaam equips businesses with the tools to understand and leverage the distinct needs of clients and customers alike. From personalization and AI in customer interactions to crafting seamless customer journeys and fostering client trust, this guide is indispensable for businesses aiming to thrive.

As organizations around the world are putting more focus on the mindset and wellbeing of staff, the need to develop Emotional Intelligence (EI) has never been greater. Cutting through the hype and dispelling the myths about EI, this practical, easy-to-use resource provides clear guidance, powerful tools, and actionable steps for developing and implementing EI in the workplace for immediate results.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Social Media Growth Hacks: How to Build Your Brand and Boost Engagement Fast is your ultimate guide to mastering social media and accelerating brand growth. Learn proven strategies to increase engagement, leverage influencer marketing, optimize content for maximum reach, and harness the power of social media algorithms. Whether you're a small business owner, content creator, or entrepreneur, this book provides actionable tips and expert insights to help you grow your following and achieve success in the fast-paced world of social media.

This audiobook focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the listener with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.

Continuous improvement expert Frank Devine has been helping top companies develop effective business cultures for decades, and now he shares his secrets with you. Devine walks you through the process of strategically combining leadership, engagement, and continuous improvement to turbocharge profitability and drive business sustainability.

Practical. Challenging. Well-researched and unflinchingly candid, this book—based on a decade-long study—provides leaders at all levels an actionable framework for building cultures that support higher levels of engagement and innovation. Choose Love, Not Fear challenges listeners to overcome a history of fear-based processes that unnecessarily render us less capable, restrict what we see, and narrow what we believe is possible. This book shows how the best leaders build teams where love and positive emotion are the foundation of making the rhetoric of engagement a reality.