Career Engagement

Toxic workplace, politics making your head spin, and team performance keeping you up at night? Is your bottom-line suffering because people are reluctant to try new approaches? Become a leader whose presence exudes psychological safety and sparks leadership in others. You can be a catalyst for promoting happiness, productivity, financial success, and innovation.

In Who the Hell Wants to Work for You? Mastering Employee Engagement, Tim Eisenhauer explains and unifies the groundbreaking employee engagement practices of America's most admired companies. It shows the role of individuals, managers, and executives in building a new kind of workplace. And it uses the collective experience of hundreds of employers through research and case examples to help you - the manager - transform your mind, your team, and your business. Everyone's talking about it, but it's as bad as it's ever been.

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

Employees are your company's most important asset. Attracting the best, getting them to do their best work, and keeping them in the organization are critical to your company's success. 1,001 Ways to Engage Employees gives you all the powerful tools you need.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Unlock the full potential of your Instagram presence with "Instagram Branding: Mastering Visual Storytelling and Engagement for Business Success." Whether you're an entrepreneur, marketer, influencer, or small business owner, this book is your ultimate guide to creating a powerful and engaging brand on Instagram. Dive into the world of visual storytelling, learn the secrets of creating compelling content, and discover how to build a loyal community of followers.

Gamer and commentator Jamie Madigan's fresh and pertinent new book shows how business leaders can promote a culture of productivity and innovation using gaming techniques and psychology. Just as games teach players to navigate a virtual "world", bosses teach employees to navigate the workplace by solving problems, cooperating with colleagues, and setting long-term goals. The application of video games has the potential to eliminate dreary offices in favor of more stimulating - and ultimately, more profitable - work environments. Look no further to level up your team!

AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies. This comprehensive book takes you step by step through the exciting and evolving world of AI-powered marketing, offering practical insights on how to stay ahead in a competitive landscape.

While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?

There has never been a more important time - in corporate America and in the American military - for leaders, at all levels, to understand how to invest in people. This book teaches you to do just that. Written by a 27-year army colonel, veteran, and leader of more than 5,000 troops in the 1st Brigade of the 101st Airborne Division, It's Personal, Not Personnel offers true stories and practical frameworks you can apply to the people in your organization and on your team.

How do you cultivate passion among your team? As an executive, how do you leverage your leadership skills to ensure dedication and optimize performance? In The Passionate Workforce, Nicholas Capman introduces tactics to motivate your team and become the leader your employees need to succeed. Nicholas features fifteen pillars in his Passionate Workforce Assessment that reveal the type of leader you are and the disposition of your employees, enabling you to take immediate action and implement impactful strategies.

Many new ways of changing organizations have become popular, replacing the old top-down change methods with methods that engage everyone in the organization. This is an extensively revised, updated, and expanded edition of one of the original and leading guides to the core principles that underlie all of these new change methods and make them successful. Over 25,000 of the original sold.

Social Media Growth Hacks: How to Build Your Brand and Boost Engagement Fast is your ultimate guide to mastering social media and accelerating brand growth. Learn proven strategies to increase engagement, leverage influencer marketing, optimize content for maximum reach, and harness the power of social media algorithms. Whether you're a small business owner, content creator, or entrepreneur, this book provides actionable tips and expert insights to help you grow your following and achieve success in the fast-paced world of social media.

We all need to speak, write, and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicans--improve their speaking and presenting skills.

In the book, you'll learn how the world’s best charitable organizations employ lean risk management to prioritize, mitigate, and eliminate the most significant risks facing nonprofits today.

In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.

The Engagement Ring is a step-by-step guide that gives you specific steps and skills you can use immediately to create more fulfilled, productive, and happier teams - all without spending a dime. This book covers the basics of leadership development and employee engagement so that you can be equipped to develop your own leadership style moving forward. With the guidance in this book, you’ll become the type of leader capable of positively impacting your team members’ lives - at work and beyond.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts, why some have failed, and how others bravely turned to mobile.

"Conquer the CBP Exam: Your Guide to a Career as a Certified Benefits Professional" is a comprehensive study guide designed to prepare candidates for the Certified Benefits Professional (CBP) exam. The book covers all essential domains, including benefits program design, health and welfare benefits, retirement plans, compensation, total rewards, ancillary benefits, executive compensation, family leave, and collective bargaining agreements. Each chapter delves into key concepts, providing detailed explanations, real-world examples, and practical applications to reinforce understanding. The ...

Practical. Challenging. Well-researched and unflinchingly candid, this book—based on a decade-long study—provides leaders at all levels an actionable framework for building cultures that support higher levels of engagement and innovation. Choose Love, Not Fear challenges listeners to overcome a history of fear-based processes that unnecessarily render us less capable, restrict what we see, and narrow what we believe is possible. This book shows how the best leaders build teams where love and positive emotion are the foundation of making the rhetoric of engagement a reality.