Career Education

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

This guide transcends the traditional book format, serving as your comprehensive mentor through the elaborate and challenging terrains of the PMP exam. Imbued with a solid study strategy, it pledges to demystify complex concepts, assist in applying essential project management principles practically, and instill a confident, exam-ready mindset.

Have you always wanted to put your thoughts and feelings into the form of musical lyrics but couldn't quite make the transition? If so, then How to Write Lyrics for Beginners in 24 Hours or Less: A Detailed Guide is the book you have been waiting for. Inside you will find everything you need to walk you through the lyrics-writing process to ensure you go from novice to maestro in no time flat.

The Power of Self Discipline will help you truly understand the underlying reasons why people succumb to their worst temptations and impulses, despite being rational humans. This book will equip you with actionable strategies to strengthen your willpower. You will find the strategies that are fully backed up by neuroscience and psychological researches conducted by self-control experts in the world.

Are you self-aware, rational, and pragmatic, yet still unable to achieve the results you want in your management, business or career? Success in business doesn’t solely depend on diligent planning, executing and ‘doing’. The ‘human factor’ plays a vital role in accomplishment and prosperity. As an executive or a business owner, your success depends first and foremost on your mental conduct. It’s not enough to learn tactical methods and techniques, or plan a strategy; in order to succeed in today’s competitive reality, you must first tackle your mental side and reprogram your ...

Tom Junod’s Esquire profile of Fred Rogers, "Can You Say...Hero?", has been hailed as a classic of magazine writing. Now, his moving story of meeting and observing the beloved host of Mister Rogers' Neighborhood is the inspiration for A Beautiful Day in the Neighborhood, directed by Marielle Heller and written by Micah Fitzerman-Blue and Noah Harpster. Here, Junod’s unforgettable piece appears for the first time in audiobook form alongside an inspiring collection of advice and encouragement from Mister Rogers himself.

The Master Key System, along with The Science of Getting Rich, is the source of Rhonda Byrne’s inspiration for the book and film The Secret.Originally published in 1912 as a correspondence course, it teaches that everything around us was first developed as a thought. That means that thought is the powerful catalyst for turning any idea into a reality. The Master Key System will show you how to use the power of these thoughts to realize your dreams.

Mastering the Seven Decisions guides listeners to a profound understanding of how to fully integrate seven life-changing decisions into their daily lives. The responsible decision, the guided decision, the active decision, the certain decision, the joyful decision, the compassionate decision, and the persistent decision.

Light your fire: Stop searching and stressing about your exam and oral interview. Let this audiobook be your preparation guide as you start a new career as a professional firefighter.

The Abundance Project is about having more than enough in every area of your life - more than enough money, time, love, creativity, happiness - regardless of the circumstances you’ve been through or are currently facing. This may sound like wishful thinking, but once you understand what you’re really made of, and what the source of real abundance is, you will increase your capacity and unleash your divine inheritance.

Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes that the best teachers are also leaders, and the best leaders are also teachers. In examining how to lead and teach, renowned Harvard Business School professor Thomas J. DeLong takes the listener inside his own head and heart. He notes that, as teachers, we often focus more on our inadequacies and missteps than on our strengths and unique talents.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Series 6 exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the test. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

Before he inspired the world with Hamilton and was catapulted to international fame, Lin-Manuel Miranda was inspiring his Twitter followers with words of encouragement at the beginning and end of each day. He wrote these original sayings, aphorisms, and poetry for himself as much as for others. But as Miranda’s audience grew, these messages took on a life on their own. Now Miranda has gathered the best of his daily greetings into a collection. Full of comfort and motivation, Gmorning, Gnight! is a touchstone for anyone who needs a quick lift.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Here is a practical, useful, and easily understood exploration of the dynamic of choice and how the choices we make affect our everyday lives, for better or worse. Learning the relationship between the choices we make and the experiences we encounter is central to freeing ourselves from the illusion that we are victims of our circumstances. The Mind of the Soul: Responsible Choice is essential for all of us who wish to take charge of our lives.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Developed by experienced real estate professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your real estate licensure examination in New York. The audio is focused and high-yield, covering the most important topics you need to know to pass your licensure examination. The material is accurate, up-to-date, and broken down into 15 bite-sized chapters. There is a Q&A and a “key takeaways” section following each chapter to review questions commonly tested and drive home key points.

A transition to a security operations center (SOC) analyst position could be the start of a new path for you. Learn to actively analyze threats, protect your enterprise from harm, and kick-start your road to cybersecurity success with this one-of-a-kind book. Authors Tyler E. Wall and Jarrett W. Rodrick carefully and expertly share real-world insights and practical tips in Jump-start Your SOC Analyst Career. The lessons revealed equip you for interview preparation, tackling day one on the job, and setting long-term development goals.

If you are looking for actionable information on how to harness the power of the mind to transform yourself, then this audiobook will teach you how to unleash the full power of your mind-set to transform your life.